What users are saying about

Act-On

328 Ratings

ThriveHive

7 Ratings

Act-On

328 Ratings
Score 7 out of 101

ThriveHive

7 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
Jeff Siegel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
ThriveHive
7.9
WYSIWYG email editor
Act-On
7.3
ThriveHive
7.3
Dynamic content
Act-On
6.9
ThriveHive
8.7
Ability to test dynamic content
Act-On
6.6
ThriveHive
8.0
Landing pages
Act-On
7.8
ThriveHive
8.3
A/B testing
Act-On
8.0
ThriveHive
5.0
Mobile optimization
Act-On
7.7
ThriveHive
6.5
Email deliverability
Act-On
8.8
ThriveHive
9.3
List management
Act-On
6.0
ThriveHive
9.3
Triggered drip sequences
Act-On
8.3
ThriveHive
8.7

Lead Management

Act-On
6.7
ThriveHive
7.9
Lead nurturing
Act-On
6.3
ThriveHive
7.5
Lead scoring and grading
Act-On
6.9
ThriveHive
7.0
Data quality management
Act-On
7.1
ThriveHive
8.0
Automated sales alerts and tasks
Act-On
6.4
ThriveHive
9.0

Campaign Management

Act-On
7.5
ThriveHive
7.8
Calendaring
Act-On
6.8
ThriveHive
9.5
Event/webinar marketing
Act-On
8.3
ThriveHive
6.0

Social Media Marketing

Act-On
6.7
ThriveHive
8.8
Social sharing and campaigns
Act-On
6.4
ThriveHive
8.7
Social profile integration
Act-On
7.0
ThriveHive
9.0

Reporting & Analytics

Act-On
5.3
ThriveHive
8.2
Dashboards
Act-On
4.7
ThriveHive
9.2
Standard reports
Act-On
5.7
ThriveHive
8.8
Custom reports
Act-On
5.6
ThriveHive
6.5

Platform & Infrastructure

Act-On
6.5
ThriveHive
8.5
API
Act-On
8.0
ThriveHive
Role-based workflow & approvals
Act-On
6.4
ThriveHive
Customizability
Act-On
5.1
ThriveHive
8.5
Integration with Salesforce.com
Act-On
8.0
ThriveHive
Integration with Microsoft Dynamics CRM
Act-On
4.1
ThriveHive
Integration with SugarCRM
Act-On
7.1
ThriveHive

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Drag and drop creation and editing for new pages on our website
  • Email marketing segmentation
  • Lead generation and follow up
  • Boutique marketing coaching
Tiffany Holmes profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • While they have made great strides in their actual email content builder, it is still the largest area for improvement
  • Certain web edits can only be done by them on the back-end, which requires waiting to chat with a representative from support during regular business hours
  • Reporting could be more robust, and the ability to export those reports does not exist.
Tiffany Holmes profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
I have only used website developers in the past and haven't used any marketing companies
No photo available

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • They have dramatically increased my business. I'm very satisfied regarding the return on my investment. The employees really care about providing quality service.
  • They continually educate me about social media and website visibility.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ThriveHive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
ThriveHive Editions & Modules
ThriveHive
Additional Pricing Details