What users are saying about
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361 Ratings
8 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
8 Ratings
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Score 9.5 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
Jeff Siegel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
ThriveHive
7.9
WYSIWYG email editor
Act-On
7.5
ThriveHive
7.3
Dynamic content
Act-On
7.2
ThriveHive
8.7
Ability to test dynamic content
Act-On
7.2
ThriveHive
8.0
Landing pages
Act-On
7.4
ThriveHive
8.2
A/B testing
Act-On
7.2
ThriveHive
5.0
Mobile optimization
Act-On
7.9
ThriveHive
6.5
Email deliverability
Act-On
7.9
ThriveHive
9.3
List management
Act-On
8.2
ThriveHive
9.3
Triggered drip sequences
Act-On
8.4
ThriveHive
8.7

Lead Management

Act-On
7.7
ThriveHive
7.9
Lead nurturing
Act-On
8.1
ThriveHive
7.5
Lead scoring and grading
Act-On
8.0
ThriveHive
7.0
Data quality management
Act-On
7.0
ThriveHive
8.0
Automated sales alerts and tasks
Act-On
7.6
ThriveHive
9.0

Campaign Management

Act-On
7.5
ThriveHive
7.8
Calendaring
Act-On
6.8
ThriveHive
9.5
Event/webinar marketing
Act-On
8.3
ThriveHive
6.0

Social Media Marketing

Act-On
6.6
ThriveHive
8.8
Social sharing and campaigns
Act-On
6.7
ThriveHive
8.7
Social profile integration
Act-On
6.4
ThriveHive
9.0

Reporting & Analytics

Act-On
6.7
ThriveHive
8.2
Dashboards
Act-On
6.8
ThriveHive
9.2
Standard reports
Act-On
7.0
ThriveHive
8.8
Custom reports
Act-On
6.2
ThriveHive
6.5

Platform & Infrastructure

Act-On
7.7
ThriveHive
8.5
API
Act-On
7.1
ThriveHive
Role-based workflow & approvals
Act-On
7.5
ThriveHive
Customizability
Act-On
7.0
ThriveHive
8.5
Integration with Salesforce.com
Act-On
8.2
ThriveHive
Integration with Microsoft Dynamics CRM
Act-On
7.8
ThriveHive
Integration with SugarCRM
Act-On
8.6
ThriveHive

Pros

Act-On

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo

ThriveHive

  • Drag and drop creation and editing for new pages on our website
  • Email marketing segmentation
  • Lead generation and follow up
  • Boutique marketing coaching
Tiffany Holmes profile photo

Cons

Act-On

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo

ThriveHive

  • As ThriveHive grows, I would like to see them incorporate some top-notch copy writers, and maybe some graphic artists to be more rounded out as a marketing company for smaller businesses.
  • Since you work with your ThriveHive coach on the phone, there are no technical features per se. ThriveHive uses interactive technology so that you and your coach can see your website, your Adwords campaign, and everything else in real time. I think they has chosen the best "Go to meeting" type of software that has worked flawlessly!
  • ThriveHive has a "Constant Contact" platform available to use with your contacts. This feature could be better developed to be more graphically interesting.
Jeff Siegel profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo

ThriveHive

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

ThriveHive

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

ThriveHive

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

ThriveHive

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo

ThriveHive

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

ThriveHive

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

ThriveHive

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

ThriveHive

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo

ThriveHive

We used Demandforce prior to moving to ThriveHive. I believe that ThriveHive is just a better overall value in terms of pricing, services and of course the personal guidance you get by having a dedicated coach.
David Elmasian profile photo

Return on Investment

Act-On

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo

ThriveHive

  • Helped us get organized to know what tasks are needed and then completed.
  • Keeps track of our visitors and provides valuable insight to their "journey" on our website without having to be a rocket scientist and understand Google Analytics!
  • More than pays for itself in using the platform in attracting clients and prospects and converting them to paying clients.
David Elmasian profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ThriveHive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ThriveHive Editions & Modules

ThriveHive
Additional Pricing Details

Add comparison