What users are saying about
342 Ratings
7 Ratings
342 Ratings
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Score 7 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.5 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
Jeff Siegel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
ThriveHive
7.9
WYSIWYG email editor
Act-On
7.9
ThriveHive
7.3
Dynamic content
Act-On
7.1
ThriveHive
8.7
Ability to test dynamic content
Act-On
6.7
ThriveHive
8.0
Landing pages
Act-On
7.0
ThriveHive
8.3
A/B testing
Act-On
6.9
ThriveHive
5.0
Mobile optimization
Act-On
6.8
ThriveHive
6.5
Email deliverability
Act-On
7.8
ThriveHive
9.3
List management
Act-On
6.4
ThriveHive
9.3
Triggered drip sequences
Act-On
9.2
ThriveHive
8.7

Lead Management

Act-On
7.3
ThriveHive
7.9
Lead nurturing
Act-On
7.0
ThriveHive
7.5
Lead scoring and grading
Act-On
7.4
ThriveHive
7.0
Data quality management
Act-On
7.9
ThriveHive
8.0
Automated sales alerts and tasks
Act-On
6.7
ThriveHive
9.0

Campaign Management

Act-On
7.6
ThriveHive
7.8
Calendaring
Act-On
6.8
ThriveHive
9.5
Event/webinar marketing
Act-On
8.5
ThriveHive
6.0

Social Media Marketing

Act-On
7.9
ThriveHive
8.8
Social sharing and campaigns
Act-On
7.9
ThriveHive
8.7
Social profile integration
Act-On
7.9
ThriveHive
9.0

Reporting & Analytics

Act-On
5.7
ThriveHive
8.2
Dashboards
Act-On
5.5
ThriveHive
9.2
Standard reports
Act-On
6.0
ThriveHive
8.8
Custom reports
Act-On
5.7
ThriveHive
6.5

Platform & Infrastructure

Act-On
7.3
ThriveHive
8.5
API
Act-On
9.2
ThriveHive
Role-based workflow & approvals
Act-On
6.8
ThriveHive
Customizability
Act-On
6.7
ThriveHive
8.5
Integration with Salesforce.com
Act-On
8.0
ThriveHive
Integration with Microsoft Dynamics CRM
Act-On
6.1
ThriveHive
Integration with SugarCRM
Act-On
7.0
ThriveHive

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Website
  • Seach Engine Optimization
  • Marketing my company
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Sometimes, the software has glitches. It's normal when you are upgrading your systems so I take this in stride.
  • There isn't as much flexibility with the email program as there is with Constant Contact.
  • I wish they had the resources to provide personnel to implement action plans that come out of the marketing coaching calls.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
I have only used website developers in the past and haven't used any marketing companies
No photo available

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • They have dramatically increased my business. I'm very satisfied regarding the return on my investment. The employees really care about providing quality service.
  • They continually educate me about social media and website visibility.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ThriveHive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
ThriveHive Editions & Modules
ThriveHive
Additional Pricing Details