What users are saying about
339 Ratings
339 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

TreeHouse Interactive

TreeHouse Interactive Marketing View is well suited when there is a whole team that needs to work together quickly. When the team is of five or less the overhead of the system is a little much to warrant use
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
TreeHouse Interactive
7.8
WYSIWYG email editor
Act-On
7.9
TreeHouse Interactive
7.0
Dynamic content
Act-On
7.1
TreeHouse Interactive
6.5
Ability to test dynamic content
Act-On
6.7
TreeHouse Interactive
8.0
Landing pages
Act-On
7.0
TreeHouse Interactive
8.0
A/B testing
Act-On
6.9
TreeHouse Interactive
8.0
Mobile optimization
Act-On
6.8
TreeHouse Interactive
8.0
Email deliverability
Act-On
7.8
TreeHouse Interactive
9.0
List management
Act-On
6.4
TreeHouse Interactive
9.0
Triggered drip sequences
Act-On
9.2
TreeHouse Interactive
7.0

Lead Management

Act-On
7.3
TreeHouse Interactive
7.8
Lead nurturing
Act-On
7.0
TreeHouse Interactive
6.0
Lead scoring and grading
Act-On
7.4
TreeHouse Interactive
8.0
Data quality management
Act-On
7.9
TreeHouse Interactive
8.0
Automated sales alerts and tasks
Act-On
6.7
TreeHouse Interactive
9.0

Campaign Management

Act-On
7.6
TreeHouse Interactive
8.3
Calendaring
Act-On
6.8
TreeHouse Interactive
7.5
Event/webinar marketing
Act-On
8.5
TreeHouse Interactive
9.0

Social Media Marketing

Act-On
7.9
TreeHouse Interactive
6.0
Social sharing and campaigns
Act-On
7.9
TreeHouse Interactive
6.0
Social profile integration
Act-On
7.9
TreeHouse Interactive
6.0

Reporting & Analytics

Act-On
5.7
TreeHouse Interactive
8.2
Dashboards
Act-On
5.5
TreeHouse Interactive
8.5
Standard reports
Act-On
6.0
TreeHouse Interactive
8.0
Custom reports
Act-On
5.7
TreeHouse Interactive
8.0

Platform & Infrastructure

Act-On
7.3
TreeHouse Interactive
6.7
API
Act-On
9.2
TreeHouse Interactive
6.0
Role-based workflow & approvals
Act-On
6.8
TreeHouse Interactive
7.0
Customizability
Act-On
6.7
TreeHouse Interactive
4.0
Integration with Salesforce.com
Act-On
8.0
TreeHouse Interactive
8.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
TreeHouse Interactive
8.0
Integration with SugarCRM
Act-On
7.0
TreeHouse Interactive
7.0

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Providing data in an easily digestible format.
  • Intuitive workflow, really easy to learn in an afternoon.
  • Cloud access feature allows for easy access on any device.
No photo available

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Often slow to start up.
  • Was difficult to update old workflows for the new system.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Act-On has a lot of functionality and we are able to use it for a lot of the things we do in Marketing. Since there are so many features, we are still learning as we go, which I think is a good thing because we are able to keep improving our campaigns.
Amber Perry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
We were previously using a piecemeal collection of software to accomplish the same tasks as TreeHouse Interactive Marketing View. I can't even begin to compare the experience of before and after. Having one well developed tool to accomplish all these tasks is a life changer
No photo available

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Support calls have dropped by 40% since the transition.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

TreeHouse Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
TreeHouse Interactive Editions & Modules
TreeHouse Interactive
Additional Pricing Details