What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

TreeHouse Interactive

6 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

TreeHouse Interactive

TreeHouse Interactive Marketing View is well suited when there is a whole team that needs to work together quickly. When the team is of five or less the overhead of the system is a little much to warrant use
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
TreeHouse Interactive
7.8
WYSIWYG email editor
Act-On
7.3
TreeHouse Interactive
7.0
Dynamic content
Act-On
6.9
TreeHouse Interactive
6.5
Ability to test dynamic content
Act-On
6.6
TreeHouse Interactive
8.0
Landing pages
Act-On
7.8
TreeHouse Interactive
8.0
A/B testing
Act-On
8.0
TreeHouse Interactive
8.0
Mobile optimization
Act-On
7.7
TreeHouse Interactive
8.0
Email deliverability
Act-On
8.8
TreeHouse Interactive
9.0
List management
Act-On
6.0
TreeHouse Interactive
9.0
Triggered drip sequences
Act-On
8.3
TreeHouse Interactive
7.0

Lead Management

Act-On
6.7
TreeHouse Interactive
7.8
Lead nurturing
Act-On
6.3
TreeHouse Interactive
6.0
Lead scoring and grading
Act-On
6.9
TreeHouse Interactive
8.0
Data quality management
Act-On
7.1
TreeHouse Interactive
8.0
Automated sales alerts and tasks
Act-On
6.4
TreeHouse Interactive
9.0

Campaign Management

Act-On
7.5
TreeHouse Interactive
8.3
Calendaring
Act-On
6.8
TreeHouse Interactive
7.5
Event/webinar marketing
Act-On
8.3
TreeHouse Interactive
9.0

Social Media Marketing

Act-On
6.7
TreeHouse Interactive
6.0
Social sharing and campaigns
Act-On
6.4
TreeHouse Interactive
6.0
Social profile integration
Act-On
7.0
TreeHouse Interactive
6.0

Reporting & Analytics

Act-On
5.3
TreeHouse Interactive
8.2
Dashboards
Act-On
4.7
TreeHouse Interactive
8.5
Standard reports
Act-On
5.7
TreeHouse Interactive
8.0
Custom reports
Act-On
5.6
TreeHouse Interactive
8.0

Platform & Infrastructure

Act-On
6.5
TreeHouse Interactive
6.7
API
Act-On
8.0
TreeHouse Interactive
6.0
Role-based workflow & approvals
Act-On
6.4
TreeHouse Interactive
7.0
Customizability
Act-On
5.1
TreeHouse Interactive
4.0
Integration with Salesforce.com
Act-On
8.0
TreeHouse Interactive
8.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
TreeHouse Interactive
8.0
Integration with SugarCRM
Act-On
7.1
TreeHouse Interactive
7.0

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Providing data in an easily digestible format.
  • Intuitive workflow, really easy to learn in an afternoon.
  • Cloud access feature allows for easy access on any device.
No photo available

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • Often slow to start up.
  • Was difficult to update old workflows for the new system.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
We were previously using a piecemeal collection of software to accomplish the same tasks as TreeHouse Interactive Marketing View. I can't even begin to compare the experience of before and after. Having one well developed tool to accomplish all these tasks is a life changer
No photo available

Return on Investment

  • Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily.
  • Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.
Charles Harte profile photo
  • Support calls have dropped by 40% since the transition.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

TreeHouse Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
TreeHouse Interactive Editions & Modules
TreeHouse Interactive
Additional Pricing Details