What users are saying about
340 Ratings
9 Ratings
340 Ratings
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Score 7 out of 101
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Triblio

Triblio is well suited for ABM programs that are nascent or growing, and want to make some quick wins. I always caution people that are developing an ABM practice to not start with technology, but when you have the data and go-to-market strategy Triblio can produce some quick, visible wins.You should not invest in Triblio until you have a high level of data integrity in your CRM, a clear go-to-market strategy, and a defined list of target accounts selected to and agreed to be management. With those things done, Triblio will quickly enable you to ramp up targeted messaging to the account prospects that matter.
Eric Martin profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Triblio
WYSIWYG email editor
Act-On
7.9
Triblio
Dynamic content
Act-On
7.1
Triblio
Ability to test dynamic content
Act-On
6.7
Triblio
Landing pages
Act-On
7.0
Triblio
A/B testing
Act-On
6.9
Triblio
Mobile optimization
Act-On
6.8
Triblio
Email deliverability
Act-On
7.8
Triblio
List management
Act-On
6.4
Triblio
Triggered drip sequences
Act-On
9.2
Triblio

Lead Management

Act-On
7.3
Triblio
Lead nurturing
Act-On
7.0
Triblio
Lead scoring and grading
Act-On
7.4
Triblio
Data quality management
Act-On
7.9
Triblio
Automated sales alerts and tasks
Act-On
6.7
Triblio

Campaign Management

Act-On
7.6
Triblio
Calendaring
Act-On
6.8
Triblio
Event/webinar marketing
Act-On
8.5
Triblio

Social Media Marketing

Act-On
7.9
Triblio
Social sharing and campaigns
Act-On
7.9
Triblio
Social profile integration
Act-On
7.9
Triblio

Reporting & Analytics

Act-On
5.7
Triblio
Dashboards
Act-On
5.5
Triblio
Standard reports
Act-On
6.0
Triblio
Custom reports
Act-On
5.7
Triblio

Platform & Infrastructure

Act-On
7.3
Triblio
API
Act-On
9.2
Triblio
Role-based workflow & approvals
Act-On
6.8
Triblio
Customizability
Act-On
6.7
Triblio
Integration with Salesforce.com
Act-On
8.0
Triblio
Integration with Microsoft Dynamics CRM
Act-On
6.1
Triblio
Integration with SugarCRM
Act-On
7.0
Triblio

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • For geographic field marketing events we've seen a lot of success using their Modals to get relevant promotions in front of the right customers (for user meetups) and prospects (for happy hours to network with other SalesLoft customers). They've actually directly driven attendance at multiple events.
  • The metrics that Triblio provides and its integration with Google Analytics help us to better understand how much progress we're making at driving target account traffic to our website. One of the lagging indicators of a successful ABM program is an increase in the number of target accounts visiting your site vs. non-target, and Triblio has helped us to measure this precisely.
  • Triblio, for a young product, has a pretty intuitive interface. Though there are opportunities for it to grow and improve, it's easy for new Triblio users to pickup personalization, even if they are beginners or have only a rudimentary understanding of HTML.
Eric Martin profile photo

Cons

  • I'd like to see Act-On have some better social integration tools. For example, as of right now, it's difficult to incorporate social posting to our LinkedIn or Facebook Company Page through Act-On since the page was created in a way where we can't connect the profile to Act-On for automatic posting.
  • I'd love it if Act-On included an interactive calendar feature within the platform for planning purposes!
Kate Puetz profile photo
  • Sometimes metrics take a long time to set up
Luciana Montivero profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
We have not fully evaluated Demandbase, but it is a serious competitor to Triblio and I've heard references that it's a very powerful platform as well. It seems Demandbase has recently unbundled their previously very expensive platform to compete with market entrants like Triblio.Triblio has three core platform pieces currently: account identification, web personalization and targeted advertising. We have utilized the first two so far and received great ROI. Their targeted advertising component competes with Terminus, which we use for our targeted ads. We plan on evaluating Triblio's capabilities and comparing them to Terminus in the future.
Eric Martin profile photo

Return on Investment

  • Increased our lead database by more than 5X
  • Allowed ranking of leads and prioritization of sales efforts
  • Implementation of progressive profiling provides sales teams with better understanding of customer needs before contacting them
  • Enables clear insight into which marketing initiative are the most effective
  • Dashboard views make monthly, quarterly and annual updates to the CEO and Board of Directors higher impact and less time-consuming
Michael Artinger profile photo
  • We were able to get 10% more conversions of people landing on our page
  • The deals got closed faster
Luciana Montivero profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Triblio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Triblio Editions & Modules
Triblio
Additional Pricing Details