What users are saying about
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362 Ratings
10 Ratings

Act-On

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362 Ratings
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Score 7.5 out of 101
10 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Act-On

Act-On is a great program for organizations who are on the smaller end. The system is easy to navigate and teach to others, which is crucial to the success of an organization that values time and efficiency. Each of the platforms are important in the success of marketing campaigns and gathering information to then succeed down the line. Act-On was able to sync with our database giving us information on multiple layers.
Danielle Armour profile photo

Triblio

Triblio is ideal for ABM programs when you have the correct data in place such as targeted accounts and solid go-to-market strategies. Triblio can produce some quick wins when implementing successfully. Can really help with 1-1 ABM campaigns. Would not recommend choosing Triblio until your CRM is ready with a defined list of target accounts and your strategies on how you are going to message and target to those account prospects.
Tesia Ray profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Triblio
WYSIWYG email editor
Act-On
7.5
Triblio
Dynamic content
Act-On
7.2
Triblio
Ability to test dynamic content
Act-On
7.2
Triblio
Landing pages
Act-On
7.4
Triblio
A/B testing
Act-On
7.2
Triblio
Mobile optimization
Act-On
7.9
Triblio
Email deliverability
Act-On
7.9
Triblio
List management
Act-On
8.2
Triblio
Triggered drip sequences
Act-On
8.4
Triblio

Lead Management

Act-On
7.7
Triblio
Lead nurturing
Act-On
8.1
Triblio
Lead scoring and grading
Act-On
8.0
Triblio
Data quality management
Act-On
7.0
Triblio
Automated sales alerts and tasks
Act-On
7.6
Triblio

Campaign Management

Act-On
7.5
Triblio
Calendaring
Act-On
6.8
Triblio
Event/webinar marketing
Act-On
8.3
Triblio

Social Media Marketing

Act-On
6.6
Triblio
Social sharing and campaigns
Act-On
6.7
Triblio
Social profile integration
Act-On
6.4
Triblio

Reporting & Analytics

Act-On
6.7
Triblio
Dashboards
Act-On
6.8
Triblio
Standard reports
Act-On
7.0
Triblio
Custom reports
Act-On
6.2
Triblio

Platform & Infrastructure

Act-On
7.7
Triblio
API
Act-On
7.1
Triblio
Role-based workflow & approvals
Act-On
7.5
Triblio
Customizability
Act-On
7.0
Triblio
Integration with Salesforce.com
Act-On
8.2
Triblio
Integration with Microsoft Dynamics CRM
Act-On
7.8
Triblio
Integration with SugarCRM
Act-On
8.6
Triblio

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

Triblio

  • Integrates with Salesforce - as we take an ABM approach, leveraging the data in salesforce to target key accounts is key to success.
  • Provides many personalization options - Triblio makes it easy to personalize your webpage so that you can offer a tailored experience based upon what you know of key accounts
  • ABM Ads - it offers a platform to upload and deploy targeted ads to key accounts and buyers
No photo available

Cons

Act-On

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo

Triblio

  • Sometimes metrics take a long time to set up
Luciana Montivero profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Triblio

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo

Triblio

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Triblio

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Triblio

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Triblio

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Triblio

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Triblio

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Triblio

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo

Triblio

We felt that Triblio had greater support and overall functionality between web personalization, site overlays, and serviced advertisements
No photo available

Return on Investment

Act-On

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo

Triblio

  • We were able to get 10% more conversions of people landing on our page
  • The deals got closed faster
Luciana Montivero profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Triblio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Triblio Editions & Modules

Triblio
Additional Pricing Details

Add comparison