What users are saying about

Act-On

328 Ratings

Triblio

7 Ratings

Act-On

328 Ratings
Score 7 out of 101

Triblio

7 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Triblio

Triblio is well suited for ABM programs that are nascent or growing, and want to make some quick wins. I always caution people that are developing an ABM practice to not start with technology, but when you have the data and go-to-market strategy Triblio can produce some quick, visible wins.You should not invest in Triblio until you have a high level of data integrity in your CRM, a clear go-to-market strategy, and a defined list of target accounts selected to and agreed to be management. With those things done, Triblio will quickly enable you to ramp up targeted messaging to the account prospects that matter.
Eric Martin profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Triblio
WYSIWYG email editor
Act-On
7.3
Triblio
Dynamic content
Act-On
6.9
Triblio
Ability to test dynamic content
Act-On
6.6
Triblio
Landing pages
Act-On
7.8
Triblio
A/B testing
Act-On
8.0
Triblio
Mobile optimization
Act-On
7.7
Triblio
Email deliverability
Act-On
8.8
Triblio
List management
Act-On
6.0
Triblio
Triggered drip sequences
Act-On
8.3
Triblio

Lead Management

Act-On
6.7
Triblio
Lead nurturing
Act-On
6.3
Triblio
Lead scoring and grading
Act-On
6.9
Triblio
Data quality management
Act-On
7.1
Triblio
Automated sales alerts and tasks
Act-On
6.4
Triblio

Campaign Management

Act-On
7.5
Triblio
Calendaring
Act-On
6.8
Triblio
Event/webinar marketing
Act-On
8.3
Triblio

Social Media Marketing

Act-On
6.7
Triblio
Social sharing and campaigns
Act-On
6.4
Triblio
Social profile integration
Act-On
7.0
Triblio

Reporting & Analytics

Act-On
5.3
Triblio
Dashboards
Act-On
4.7
Triblio
Standard reports
Act-On
5.7
Triblio
Custom reports
Act-On
5.6
Triblio

Platform & Infrastructure

Act-On
6.5
Triblio
API
Act-On
8.0
Triblio
Role-based workflow & approvals
Act-On
6.4
Triblio
Customizability
Act-On
5.1
Triblio
Integration with Salesforce.com
Act-On
8.0
Triblio
Integration with Microsoft Dynamics CRM
Act-On
4.1
Triblio
Integration with SugarCRM
Act-On
7.1
Triblio

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • For geographic field marketing events we've seen a lot of success using their Modals to get relevant promotions in front of the right customers (for user meetups) and prospects (for happy hours to network with other SalesLoft customers). They've actually directly driven attendance at multiple events.
  • The metrics that Triblio provides and its integration with Google Analytics help us to better understand how much progress we're making at driving target account traffic to our website. One of the lagging indicators of a successful ABM program is an increase in the number of target accounts visiting your site vs. non-target, and Triblio has helped us to measure this precisely.
  • Triblio, for a young product, has a pretty intuitive interface. Though there are opportunities for it to grow and improve, it's easy for new Triblio users to pickup personalization, even if they are beginners or have only a rudimentary understanding of HTML.
Eric Martin profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Their user interface while fairly intuitive can be sluggish at times, especially when pulling reports. This may be due to speed of integration, but there's some opportunity for performance improvement.
  • It would be great if it were even easier to style the modals and other objects with a more graphical user interface. This would allow people with little to no HTML experience develop campaigns and customizations.
  • Triblio does a great job of tracking the accounts that visit your site, but it would be great if we could integrate it with our marketing automation system to the point where we can actually identify specific prospects from our target accounts.
Eric Martin profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
We have not fully evaluated Demandbase, but it is a serious competitor to Triblio and I've heard references that it's a very powerful platform as well. It seems Demandbase has recently unbundled their previously very expensive platform to compete with market entrants like Triblio.Triblio has three core platform pieces currently: account identification, web personalization and targeted advertising. We have utilized the first two so far and received great ROI. Their targeted advertising component competes with Terminus, which we use for our targeted ads. We plan on evaluating Triblio's capabilities and comparing them to Terminus in the future.
Eric Martin profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
Eric Martin profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Triblio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Triblio Editions & Modules
Triblio
Additional Pricing Details