Act-On Software vs. TrueContext

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
TrueContext
Score 9.0 out of 10
N/A
TrueContext (formerly ProntoForms) provides an enterprise-level low-code field-focused application. The solution is used to create apps and forms to collect and analyze field data with smartphones and tablets – either as a standalone solution or as a mobile front-end to enterprise systems of record.
$25
per month per license (billed annually)
Pricing
Act-On SoftwareTrueContext
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
Essentials
$25
per month per license (billed annually)
Advanced
$45
per month per license (billed annually)
Enterprise
Contact Sales
Volume discounts available
Offerings
Pricing Offerings
Act-OnTrueContext
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
More Pricing Information
Community Pulse
Act-On SoftwareTrueContext
Features
Act-On SoftwareTrueContext
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.1
122 Ratings
6% above category average
TrueContext
-
Ratings
WYSIWYG email editor7.4121 Ratings00 Ratings
Dynamic content8.2100 Ratings00 Ratings
Ability to test dynamic content7.9100 Ratings00 Ratings
Landing pages8.2116 Ratings00 Ratings
A/B testing7.9104 Ratings00 Ratings
Mobile optimization8.2111 Ratings00 Ratings
Email deliverability reporting8.1121 Ratings00 Ratings
List management8.6120 Ratings00 Ratings
Triggered drip sequences8.596 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.2
122 Ratings
5% above category average
TrueContext
-
Ratings
Lead nurturing automation8.4111 Ratings00 Ratings
Lead scoring and grading8.1111 Ratings00 Ratings
Data quality management8.4110 Ratings00 Ratings
Automated sales alerts and tasks7.8102 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.4
82 Ratings
1% below category average
TrueContext
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing7.981 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
7.1
74 Ratings
5% below category average
TrueContext
-
Ratings
Social sharing and campaigns7.172 Ratings00 Ratings
Social profile integration7.166 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
7.7
122 Ratings
5% above category average
TrueContext
-
Ratings
Dashboards7.8116 Ratings00 Ratings
Standard reports7.7120 Ratings00 Ratings
Custom reports7.691 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.8
115 Ratings
5% above category average
TrueContext
-
Ratings
API8.475 Ratings00 Ratings
Role-based workflow & approvals8.276 Ratings00 Ratings
Customizability8.295 Ratings00 Ratings
Integration with Salesforce.com8.569 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.038 Ratings00 Ratings
Integration with SugarCRM6.830 Ratings00 Ratings
Third-party software integrations7.36 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Act-On Software
-
Ratings
TrueContext
9.0
1 Ratings
12% above category average
Custom logo/branding00 Ratings9.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Act-On Software
-
Ratings
TrueContext
9.0
1 Ratings
5% above category average
Changes to live survey00 Ratings9.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings9.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Act-On Software
-
Ratings
TrueContext
9.0
1 Ratings
9% above category average
Survey logic flexibility00 Ratings9.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Act-On Software
-
Ratings
TrueContext
9.0
1 Ratings
9% above category average
Response tracking00 Ratings9.01 Ratings
Data export00 Ratings9.01 Ratings
Standard reports00 Ratings9.01 Ratings
Custom reports00 Ratings9.01 Ratings
Analytics00 Ratings9.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Act-On Software
-
Ratings
TrueContext
9.0
1 Ratings
3% above category average
Access controls00 Ratings9.01 Ratings
Compliance00 Ratings9.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Act-On Software
-
Ratings
TrueContext
9.0
1 Ratings
9% above category average
Respondent restrictions00 Ratings9.01 Ratings
Best Alternatives
Act-On SoftwareTrueContext
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareTrueContext
Likelihood to Recommend
8.9
(227 ratings)
8.2
(5 ratings)
Likelihood to Renew
8.9
(112 ratings)
-
(0 ratings)
Usability
8.2
(43 ratings)
10.0
(2 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
8.7
(3 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(22 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareTrueContext
Likelihood to Recommend
Act-On
We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
Read full review
TrueContext Corporation
Prontoforms is suited for complicated business needs that are able to integrate seamlessly into one of the out-of-the-box solutions available. For simple recording to a spreadsheet, pdf, word document, database, etc. without any additional integrations, better (and in some cases free) solutions may work. For custom integrations, cost and effort may get expensive.
Read full review
Pros
Act-On
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
Read full review
TrueContext Corporation
  • Conditional logic
  • Linking to data sources
  • Integration to Salesforce and ServiceMax
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Read full review
TrueContext Corporation
  • Limitations to form formatting
  • Need more data source integrations
  • All of the different components need to synchronize automatically and more often.
Read full review
Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review
TrueContext Corporation
No answers on this topic
Usability
Act-On
It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
Read full review
TrueContext Corporation
As Prontoforms markets itself as a low code, user-friendly drag and drop solution, it definitely excels in the area of user experience. While those who are more on the technical side will appreciate the standard options available as part of its custom integration tools. The learning curve has never been an issue.
Read full review
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review
TrueContext Corporation
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
TrueContext Corporation
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review
TrueContext Corporation
The customer support for pronto forms was great for me in the only instance that I have had to use it. I called the phone number for ProntoForms customer support, they were quick with the correct answer for me and very reassuring.
Read full review
In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
TrueContext Corporation
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review
TrueContext Corporation
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review
TrueContext Corporation
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review
TrueContext Corporation
We looked for versatility of product and cost effectiveness when trying to choose vendors. Even though the product can be set up by the user or administrator, the more complex parts of the form required help to be done right. Vendors needed to be able to offer their services to get this done in a timely fashion. ProntoForms hit all the marks. We looked at other vendors and they just couldn't replicate or form closely enough.
Read full review
Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review
TrueContext Corporation
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Read full review
TrueContext Corporation
  • Return on Investment is immediate and possible from the first submission.
  • Saved us hours when it came to implementing forms on websites
Read full review
ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

TrueContext Screenshots

Screenshot of task automationScreenshot of field operations tracking and measurementScreenshot of available integrations