What users are saying about
400 Ratings
7 Ratings
400 Ratings
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Score 8.4 out of 100
7 Ratings
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Score 9 out of 100

Feature Set Ratings

  • WhatCounts ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.0

Act-On

90%
9.8

WhatCounts

98%
WhatCounts ranks higher in 5/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
9.0
90%
1 Rating

Dynamic content

9.2
92%
92 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.7
87%
92 Ratings
N/A
0 Ratings

Landing pages

9.0
90%
108 Ratings
10.0
100%
1 Rating

A/B testing

9.2
92%
95 Ratings
10.0
100%
1 Rating

Mobile optimization

9.2
92%
103 Ratings
10.0
100%
1 Rating

Email deliverability reporting

8.7
87%
220 Ratings
10.0
100%
2 Ratings

List management

9.0
90%
111 Ratings
10.0
100%
1 Rating

Triggered drip sequences

8.6
86%
87 Ratings
N/A
0 Ratings

Lead Management

9.3

Act-On

93%

WhatCounts

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
N/A
0 Ratings

Data quality management

9.3
93%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.2
92%
95 Ratings
N/A
0 Ratings

Campaign Management

8.0

Act-On

80%

WhatCounts

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.3

Act-On

93%

WhatCounts

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.3
93%
69 Ratings
N/A
0 Ratings

Social profile integration

9.3
93%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.9

Act-On

89%
10.0

WhatCounts

100%
WhatCounts ranks higher in 2/3 features

Dashboards

8.7
87%
109 Ratings
10.0
100%
1 Rating

Standard reports

8.7
87%
112 Ratings
10.0
100%
1 Rating

Custom reports

9.4
94%
84 Ratings
N/A
0 Ratings

Platform & Infrastructure

9.0

Act-On

90%

WhatCounts

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
N/A
0 Ratings

Customizability

9.4
94%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.3
93%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.2
92%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.3
83%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • WhatCounts is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
10.0

WhatCounts

100%
1 Rating

Likelihood to Renew

8.9

Act-On

89%
112 Ratings

WhatCounts

N/A
0 Ratings

Usability

9.1

Act-On

91%
32 Ratings

WhatCounts

N/A
0 Ratings

Availability

9.1

Act-On

91%
28 Ratings

WhatCounts

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

WhatCounts

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
10.0

WhatCounts

100%
2 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

WhatCounts

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

WhatCounts

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

WhatCounts

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

WhatCounts

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

WhatCounts Editions & Modules

Additional Pricing Details

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

WhatCounts

WhatCounts 10.0
Based on 2 answers
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry | TrustRadius Reviewer

Screenshots

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