Likelihood to Recommend Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review I still receive emails from people with a simple "sent from iPhone or sent from iPad" with little to no signature built-in. While I know not everyone is adept or even interested in changing mobile/tablet settings, WiseStamp makes it easy to have a more official-looking signature, in my opinion. Just because you reply to me via a smartphone or tablet, I expect the same level of professionalism. Plus, I don't need to know what device you use to reply or initiate an email, as poor spelling or grammar are essential. Including a photo, especially with many transactions being one in which you never see the person face-to-face, adds a more human element that is really missing. Studies show that ads including a photo of a person will get greater views. I think the same goes for email signature files. My goal is that regardless if I email someone from my laptop, smartphone, or tablet, they should not know as their transactional experience with me should appear to be precisely the same.
Read full review Pros Establishes a simple but very decisive way of how to perform specialized marketing work. It includes the monitoring of advertising networks or account management on digital platforms and social networks. The support is solid; it takes all the suggestions and doubts I have regarding the software. Read full review Very user-friendly. Loved the simplicity and quick ability to set up. Had lots of themes / designs to choose from and had offered the ability to link social accounts for the most popular current socials. Extremely affordable already, but we also had a promo code which made it even cheaper. Read full review Cons The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either. The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful. There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it. Read full review In my opinion, animations are glitchy Forced to use built-in templates or pay extra to have them simply copy a signature you create elsewhere. No options to actually build out a signature template to your own specifications. I think it is over priced Doesn't work with "New Outlook" and only certain versions of Classic Outlook. Read full review Likelihood to Renew It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review I love it... Wouldn't use anything else
Read full review Usability It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review It is pretty easy to use but the initial setup takes awhile to get right - some of the templates that you can use do not always work for what I had in mind - but overall and once through the initial phase it is super easy to use.
Read full review Reliability and Availability I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review Performance Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review Support Rating Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review In-Person Training Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review Online Training Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review Implementation Rating What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review Alternatives Considered Act-On is easier to use than
Marketo , but not as visually appealing and user-friendly as
HubSpot . It's much better than
Pardot , as
Pardot feel clunky every step of the way.
SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review I actually haven't tried the above, but this form wouldn't let me advance without answering. I built my own signature in Gmail. It would have been fine except embedding video is really tough. I was willing to sacrifice being able to showcase books in order to show my TEDx talk link.
Read full review Scalability Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review Return on Investment With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own. Read full review I have increased my calendar bookings from outreach emails by more than 200% It makes it easier for people to schedule time with me when multiple people are involved as they can see my availability by clicking the link. I have had customers that have not used me for a period of time book time out of the blue by going back to one of my old emails and seeing the scheduling link there I use the banner tool whenever there is a promotion or to promote some of my sponsor brands to my clients without them even realising they are getting "adverts" Read full review ScreenShots