What users are saying about
342 Ratings
43 Ratings
342 Ratings
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Score 7 out of 101
43 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Zoho Campaigns

It is an excellent complement for other applications of the suite. I like to share and keep active services and products newsletters, because they may be attractive to existing customers or prospects. Ideally, I want them to visit the website and thus allow me to measure its performance and know what was the most attractive part and where I can improve.
Alexis Correa profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Zoho Campaigns
6.8
WYSIWYG email editor
Act-On
7.9
Zoho Campaigns
6.5
Dynamic content
Act-On
7.1
Zoho Campaigns
6.9
Ability to test dynamic content
Act-On
6.7
Zoho Campaigns
5.9
Landing pages
Act-On
7.0
Zoho Campaigns
8.0
A/B testing
Act-On
6.9
Zoho Campaigns
7.2
Mobile optimization
Act-On
6.8
Zoho Campaigns
7.0
Email deliverability
Act-On
7.8
Zoho Campaigns
7.1
List management
Act-On
6.4
Zoho Campaigns
7.0
Triggered drip sequences
Act-On
9.2
Zoho Campaigns
5.9

Lead Management

Act-On
7.3
Zoho Campaigns
Lead nurturing
Act-On
7.0
Zoho Campaigns
Lead scoring and grading
Act-On
7.4
Zoho Campaigns
Data quality management
Act-On
7.9
Zoho Campaigns
Automated sales alerts and tasks
Act-On
6.7
Zoho Campaigns

Campaign Management

Act-On
7.6
Zoho Campaigns
Calendaring
Act-On
6.8
Zoho Campaigns
Event/webinar marketing
Act-On
8.5
Zoho Campaigns

Social Media Marketing

Act-On
7.9
Zoho Campaigns
Social sharing and campaigns
Act-On
7.9
Zoho Campaigns
Social profile integration
Act-On
7.9
Zoho Campaigns

Reporting & Analytics

Act-On
5.7
Zoho Campaigns
7.4
Dashboards
Act-On
5.5
Zoho Campaigns
7.6
Standard reports
Act-On
6.0
Zoho Campaigns
6.8
Custom reports
Act-On
5.7
Zoho Campaigns
7.7

Platform & Infrastructure

Act-On
7.3
Zoho Campaigns
API
Act-On
9.2
Zoho Campaigns
Role-based workflow & approvals
Act-On
6.8
Zoho Campaigns
Customizability
Act-On
6.7
Zoho Campaigns
Integration with Salesforce.com
Act-On
8.0
Zoho Campaigns
Integration with Microsoft Dynamics CRM
Act-On
6.1
Zoho Campaigns
Integration with SugarCRM
Act-On
7.0
Zoho Campaigns

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Contact Management. You can build lists via imports from Zoho CRM or via uploaded Excel files.
  • A/B Testing. Determine which subject lines and body text have the most impact.
Justin Roodman profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Jason Ensign profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare to what providers like MailChimp can offer.
Jason Ensign profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Our sales team is doing really well because of the CRM tool. The campaigns tool has made zero difference to our bottom line. If I sent more emails I would have switched to a service provider like MailChimp over a year ago.
Jason Ensign profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Campaigns Editions & Modules
Zoho Campaigns
Additional Pricing Details