What users are saying about

Act-On

328 Ratings

Zoho Campaigns

38 Ratings

Act-On

328 Ratings
Score 7 out of 101

Zoho Campaigns

38 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Zoho Campaigns

Buy for the CRM tool, NOT the campaigns tool. Even the sync between the two sucks.
Jason Ensign profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Zoho Campaigns
6.6
WYSIWYG email editor
Act-On
7.3
Zoho Campaigns
6.0
Dynamic content
Act-On
6.9
Zoho Campaigns
6.7
Ability to test dynamic content
Act-On
6.6
Zoho Campaigns
5.1
Landing pages
Act-On
7.8
Zoho Campaigns
8.5
A/B testing
Act-On
8.0
Zoho Campaigns
7.0
Mobile optimization
Act-On
7.7
Zoho Campaigns
6.3
Email deliverability
Act-On
8.8
Zoho Campaigns
6.7
List management
Act-On
5.9
Zoho Campaigns
7.0
Triggered drip sequences
Act-On
8.3
Zoho Campaigns
5.9

Lead Management

Act-On
6.7
Zoho Campaigns
Lead nurturing
Act-On
6.3
Zoho Campaigns
Lead scoring and grading
Act-On
6.9
Zoho Campaigns
Data quality management
Act-On
7.1
Zoho Campaigns
Automated sales alerts and tasks
Act-On
6.4
Zoho Campaigns

Campaign Management

Act-On
7.5
Zoho Campaigns
Calendaring
Act-On
6.8
Zoho Campaigns
Event/webinar marketing
Act-On
8.3
Zoho Campaigns

Social Media Marketing

Act-On
6.7
Zoho Campaigns
Social sharing and campaigns
Act-On
6.4
Zoho Campaigns
Social profile integration
Act-On
7.0
Zoho Campaigns

Reporting & Analytics

Act-On
5.3
Zoho Campaigns
7.6
Dashboards
Act-On
4.7
Zoho Campaigns
7.2
Standard reports
Act-On
5.7
Zoho Campaigns
7.0
Custom reports
Act-On
5.6
Zoho Campaigns
8.7

Platform & Infrastructure

Act-On
6.4
Zoho Campaigns
API
Act-On
8.0
Zoho Campaigns
Role-based workflow & approvals
Act-On
6.4
Zoho Campaigns
Customizability
Act-On
5.1
Zoho Campaigns
Integration with Salesforce.com
Act-On
8.0
Zoho Campaigns
Integration with Microsoft Dynamics CRM
Act-On
4.1
Zoho Campaigns
Integration with SugarCRM
Act-On
7.1
Zoho Campaigns

Pros

  • Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
  • Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
  • Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
Paloma Nazar profile photo
  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo
  • Definitely they should improve the editor more.
  • There are others newsletter softwares that have more complete and easier to use functions.
  • The buttons to share must be better, more updated and easier to place.
  • If possible, guarantee inbox
Alexis Correa profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The bottom line is that IMHO Act-On provides the best bang for the buck in the sector. There are other companies that might have prettier email templates, or fancier interfaces, but when push comes to shove Act-On meets the price-point vs. value issue very well. To get even remotely close the the feature set with another product you'd have to 2x the price.
David Wank, DMD profile photo
In my experience, I liked MailChimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see statistics and do more. I know that Zoho also allows integration with MailChimp, but I prefer to follow the line.
Alexis Correa profile photo

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • It has helped us introduce new services that have been successful for new and existing customers
  • Many customers want to use our services when they receive our emails.
Alexis Correa profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Campaigns Editions & Modules
Zoho Campaigns
Additional Pricing Details