What users are saying about
Top Rated
374 Ratings
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Top Rated
641 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100

ZoomInfo

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Top Rated
641 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
ZoomInfo
WYSIWYG email editor
Act-On
7.4
ZoomInfo
Dynamic content
Act-On
6.9
ZoomInfo
Ability to test dynamic content
Act-On
7.1
ZoomInfo
Landing pages
Act-On
7.5
ZoomInfo
A/B testing
Act-On
7.3
ZoomInfo
Mobile optimization
Act-On
8.2
ZoomInfo
Email deliverability reporting
Act-On
8.1
ZoomInfo
List management
Act-On
8.5
ZoomInfo
Triggered drip sequences
Act-On
8.2
ZoomInfo

Lead Management

Act-On
7.8
ZoomInfo
Lead nurturing
Act-On
8.3
ZoomInfo
Lead scoring and grading
Act-On
8.1
ZoomInfo
Data quality management
Act-On
7.1
ZoomInfo
Automated sales alerts and tasks
Act-On
7.6
ZoomInfo

Campaign Management

Act-On
7.5
ZoomInfo
Calendaring
Act-On
6.8
ZoomInfo
Event/webinar marketing
Act-On
8.2
ZoomInfo

Social Media Marketing

Act-On
6.2
ZoomInfo
Social sharing and campaigns
Act-On
6.4
ZoomInfo
Social profile integration
Act-On
5.9
ZoomInfo

Reporting & Analytics

Act-On
7.0
ZoomInfo
Dashboards
Act-On
7.2
ZoomInfo
Standard reports
Act-On
7.4
ZoomInfo
Custom reports
Act-On
6.3
ZoomInfo

Platform & Infrastructure

Act-On
7.9
ZoomInfo
API
Act-On
6.9
ZoomInfo
Role-based workflow & approvals
Act-On
7.6
ZoomInfo
Customizability
Act-On
7.1
ZoomInfo
Integration with Salesforce.com
Act-On
8.3
ZoomInfo
Integration with Microsoft Dynamics CRM
Act-On
8.4
ZoomInfo
Integration with SugarCRM
Act-On
8.8
ZoomInfo

Prospecting

Act-On
ZoomInfo
7.8
Advanced search
Act-On
ZoomInfo
8.1
Identification of new leads
Act-On
ZoomInfo
7.9
List quality
Act-On
ZoomInfo
7.7
List upload/download
Act-On
ZoomInfo
7.5
Ideal customer targeting
Act-On
ZoomInfo
7.8
Load time/data access
Act-On
ZoomInfo
8.1

Sales Intelligence Data Standards

Act-On
ZoomInfo
8.0
Contact information
Act-On
ZoomInfo
7.9
Company information
Act-On
ZoomInfo
8.2
Industry information
Act-On
ZoomInfo
7.8

Data Augmentation & Lead Qualification

Act-On
ZoomInfo
7.7
Lead qualification process
Act-On
ZoomInfo
8.0
Smart lists and recommendations
Act-On
ZoomInfo
7.4
Salesforce integration
Act-On
ZoomInfo
8.1
Company/business profiles
Act-On
ZoomInfo
8.1
Alerts and reminders
Act-On
ZoomInfo
7.7
Data hygiene
Act-On
ZoomInfo
7.3
Automatic data refresh
Act-On
ZoomInfo
7.5
Tags
Act-On
ZoomInfo
7.3
Filters and segmentation
Act-On
ZoomInfo
8.2

Sales Intelligence Email Features

Act-On
ZoomInfo
7.0
Sales email templates
Act-On
ZoomInfo
8.0
Append emails to records
Act-On
ZoomInfo
5.9

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ZoomInfo Editions & Modules

Additional Pricing Details

Rating Summary

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