What users are saying about
113 Ratings
16 Ratings
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Score 9.1 out of 100
113 Ratings
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Score 8 out of 100

Likelihood to Recommend

Actian Avalanche

This is a tool geared for smaller to mid-sized business that has disparate sources of data from different platforms in varying incarnations. It’s a great ETL tool to solve the problems a scenario like that causes, but you can also achieve that with good BI Tools like Qlik Sense. So be careful that you really need an ETL tool, as opposed to an end-use tool with a built-in ETL component. If you are going ELT and have a lot of data an not a lot of corporate resources, this is a better option than Microsoft or Informatica
Anonymous | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Security

Actian Avalanche
Tealium iQ
8.8
Role-based user permissions
Actian Avalanche
Tealium iQ
8.8

Tag Management

Actian Avalanche
Tealium iQ
8.0
Tag library
Actian Avalanche
Tealium iQ
8.6
Tag variable mapping
Actian Avalanche
Tealium iQ
8.8
Ease of writing custom tags
Actian Avalanche
Tealium iQ
7.3
Rules-driven tag execution
Actian Avalanche
Tealium iQ
7.9
Tag performance monitoring
Actian Avalanche
Tealium iQ
7.4
Improved page load times
Actian Avalanche
Tealium iQ
7.1
Mobile app tagging
Actian Avalanche
Tealium iQ
8.5
Library of JavaScript extensions
Actian Avalanche
Tealium iQ
8.7

Data Management & Integrity

Actian Avalanche
Tealium iQ
9.2
Event tracking
Actian Avalanche
Tealium iQ
9.2
Mobile event tracking
Actian Avalanche
Tealium iQ
9.4
Data distribution management
Actian Avalanche
Tealium iQ
9.1
Universal data layer
Actian Avalanche
Tealium iQ
9.3
Automated error checking
Actian Avalanche
Tealium iQ
8.8

Pros

Actian Avalanche

  • Quick response for queries involving multi-million rows
  • Low cost
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

Actian Avalanche

  • As I said before, more training or greater visibility to training tools/options would be a plus. It’s easy to publish YouTube videos these days, I think they should make more of them.
  • Differentiation would help, there’s not a lot out there to drive you to buy the product if you are well informed in the market. If you know the market, you steer towards the large or trendy products. It’s a good product, but lost in the noise of the field I think.
  • Hitching the wagon to a major software brand (like Mule did to Salesforce) would help grow the user base, and thus increase the activity in the support community. More users also translates into product champions.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Actian Avalanche

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

Actian Avalanche

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 6 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Performance

Actian Avalanche

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

Actian Avalanche

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 10.0
Based on 2 answers
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

Implementation Rating

Actian Avalanche

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

Actian Avalanche

Oracle>DB2>MS SQL Server>GreenPlum>Vectorwise
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Return on Investment

Actian Avalanche

  • We had to move out of VectorWise after using the database for 2 years. Hence no positive impacts.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Screenshots

Tealium iQ

Pricing Details

Actian Avalanche

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Actian Avalanche
8.0
Tealium iQ
7.8

Likelihood to Renew

Actian Avalanche
Tealium iQ
9.6

Usability

Actian Avalanche
Tealium iQ
9.0

Performance

Actian Avalanche
Tealium iQ
9.0

Support Rating

Actian Avalanche
Tealium iQ
10.0

Implementation Rating

Actian Avalanche
Tealium iQ
7.0

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