What users are saying about

Actiance

2 Ratings

Adobe Social

39 Ratings

Actiance

2 Ratings
Score 7.5 out of 101

Adobe Social

39 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Actiance

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Adobe Social

All feedback is based on transition from 2.0-3.0. Overall tool is useful, but not worth the money for more experienced enterprise clients. As our needs have evolved, the tool sadly had not kept up with our pace.
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Feature Rating Comparison

Listening/monitoring

Actiance
Adobe Social
2.4
Boolean keyword searches
Actiance
Adobe Social
2.2
Filtering out noise/spam
Actiance
Adobe Social
2.2
Sentiment analysis
Actiance
Adobe Social
2.2
Broad channel coverage
Actiance
Adobe Social
3.1

Publishing

Actiance
Adobe Social
3.3
Content planning and scheduling
Actiance
Adobe Social
4.2
Audience targeting
Actiance
Adobe Social
3.3
Content optimization
Actiance
Adobe Social
2.3
Workflow management
Actiance
Adobe Social
3.2

Engagement

Actiance
Adobe Social
2.2
Automated routing and prioritization
Actiance
Adobe Social
2.2
Customer interaction histories
Actiance
Adobe Social
2.2
Bulk actions
Actiance
Adobe Social
2.1

Marketing

Actiance
Adobe Social
2.1
Lead generation
Actiance
Adobe Social
2.1
Content marketing
Actiance
Adobe Social
2.2
Paid media management
Actiance
Adobe Social
2.1
Campaigns and promotions
Actiance
Adobe Social
2.2

Channel coverage/integration

Actiance
Adobe Social
3.0
Twitter
Actiance
Adobe Social
4.3
Facebook
Actiance
Adobe Social
3.3
LinkedIn
Actiance
Adobe Social
3.1
Google+
Actiance
Adobe Social
3.2
Instagram
Actiance
Adobe Social
3.0
Pinterest
Actiance
Adobe Social
3.0
YouTube
Actiance
Adobe Social
1.2

Reporting/analytics

Actiance
Adobe Social
2.2
Campaign success analytics
Actiance
Adobe Social
2.3
Real-time tracking
Actiance
Adobe Social
2.2
Competitor analysis
Actiance
Adobe Social
2.2

Account management

Actiance
Adobe Social
2.6
Role-based user permissions & privileges
Actiance
Adobe Social
3.2
Mobile access
Actiance
Adobe Social
2.0

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
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  • Posting to three outlets/channels at once
  • Tracking various campaigns
  • Ability to scale the use from basic/simple to complex
  • Easy to edit channels separately before posting/scheduling
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Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
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  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
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Likelihood to Renew

Actiance8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
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Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
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Usability

No score
No answers yet
No answers on this topic
Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
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Support

No score
No answers yet
No answers on this topic
Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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Online Training

No score
No answers yet
No answers on this topic
Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Implementation

No score
No answers yet
No answers on this topic
Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
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I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
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Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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  • Adobe Social has only had negative impact on ROI, as it takes longer to publish to social media while offering no major benefits in return.
  • We have lost a lot of time due to downtime in Adobe Social, some of which was not ever scheduled or announced in advance.
  • Now that Adobe Social is being retired, we're also having to migrate to another tool which is time-consuming. But at least it's time we feel good about spending!
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Pricing Details

Actiance

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details