Commun.it vs. Smarsh Communications Intelligence Platform (with Actiance)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Commun.it
Score 7.6 out of 10
N/A
Commun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.N/A
Smarsh Communications Intelligence Platform
Score 7.5 out of 10
N/A
Actiance was a social media compliance and archiving platform acquired by Smarsh in November 2017. It is now part of the technology underlying the Smarsh Communications Intelligence Platform. Actiance products Vantage and Socialite are now Connected Capture. Actiance Alcatraz is now Connected Archive.N/A
Pricing
Commun.itSmarsh Communications Intelligence Platform (with Actiance)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Commun.itSmarsh Communications Intelligence Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Commun.itSmarsh Communications Intelligence Platform (with Actiance)
Top Pros
Top Cons
Features
Commun.itSmarsh Communications Intelligence Platform (with Actiance)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Commun.it
6.1
5 Ratings
23% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Boolean keyword searches6.92 Ratings00 Ratings
Filtering out noise/spam7.05 Ratings00 Ratings
Sentiment analysis5.44 Ratings00 Ratings
Broad channel coverage5.04 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Commun.it
5.6
5 Ratings
34% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Content planning and scheduling8.84 Ratings00 Ratings
Audience targeting6.34 Ratings00 Ratings
Content optimization4.04 Ratings00 Ratings
Workflow management3.44 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Commun.it
6.9
4 Ratings
15% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Automated routing and prioritization7.24 Ratings00 Ratings
Customer interaction histories7.24 Ratings00 Ratings
Bulk actions6.33 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Commun.it
5.8
5 Ratings
28% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Lead generation4.95 Ratings00 Ratings
Content marketing9.75 Ratings00 Ratings
Paid media management2.32 Ratings00 Ratings
Campaigns and promotions6.14 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Commun.it
7.5
5 Ratings
13% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Twitter9.85 Ratings00 Ratings
Facebook7.04 Ratings00 Ratings
LinkedIn6.92 Ratings00 Ratings
Instagram6.13 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Commun.it
5.6
5 Ratings
33% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Campaign success analytics7.85 Ratings00 Ratings
Real-time tracking4.94 Ratings00 Ratings
Competitor analysis4.03 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Commun.it
5.6
3 Ratings
37% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Role-based user permissions & privileges3.83 Ratings00 Ratings
Mobile access7.32 Ratings00 Ratings
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Commun.itSmarsh Communications Intelligence Platform (with Actiance)
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User Ratings
Commun.itSmarsh Communications Intelligence Platform (with Actiance)
Likelihood to Recommend
7.0
(5 ratings)
7.5
(2 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(2 ratings)
User Testimonials
Commun.itSmarsh Communications Intelligence Platform (with Actiance)
Likelihood to Recommend
Commun.it Inc.
For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
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Smarsh
This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Pros
Commun.it Inc.
  • Commun.it recommends good content to Tweet if you provide the right hashtags or topics to search.
  • Commun.it makes it really easy to thank each now Twitter follower and to reach out to influencers that you may have neglected.
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Smarsh
  • Discovery: It allows for easy discoveries by the compliance and cyber security departments.
  • Ethical walls: This keeps certain departments from talking to each other.
  • Very granular control. This is a big product meaning you can get very detailed with it.
  • Once it's configured and running, we hardly ever have any issues.
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Cons
Commun.it Inc.
  • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
  • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
  • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.
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Smarsh
  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
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Likelihood to Renew
Commun.it Inc.
No answers on this topic
Smarsh
It's the only product at this time that meets all of our requirements.
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Alternatives Considered
Commun.it Inc.
Tweepsmap's audience and engagement tools aren't as powerful as Commun.it's, but they're far more trustworthy. I also like their tool for detecting inactive users (followed accounts who haven't tweeted in 2 or 6 months). I would actually consider shelling out for their paid tools, which sound quite useful (for instance, location-based statistics).
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Smarsh
This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
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Return on Investment
Commun.it Inc.
  • Brand awareness
  • Lead generation
  • Prospect nurturing and ongoing customer support
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Smarsh
  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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ScreenShots