What users are saying about

Actiance

2 Ratings

Hootsuite Free

Top Rated
355 Ratings

Actiance

2 Ratings
Score 7.5 out of 101

Hootsuite Free

Top Rated
355 Ratings
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Actiance

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Hootsuite Free

I would recommend Hoostuite Free for small businesses, start-ups, and people willing to put some time into creating their own social content and not wanting to outsource social media posting. I'd also recommend it for companies needing to learn social media basics as well. Larger companies who have more than three social media profiles and have a budget to run contests and ad campaigns I would recommend upgrading to a pro version and looking to hire a part-time/ full-time social media manager.Small businesses need to understand that social media posts alone typically won't generate a lot of return on investment by posting alone, unless they have a campaign to go along with it, but also needing to just have regular social posting that shows you are still in business and are relevant to seasonal content will greatly benefit from Hoostuite Free.
Matthew Veil profile photo

Feature Rating Comparison

Listening/monitoring

Actiance
Hootsuite Free
6.6
Boolean keyword searches
Actiance
Hootsuite Free
7.2
Filtering out noise/spam
Actiance
Hootsuite Free
5.7
Sentiment analysis
Actiance
Hootsuite Free
6.5
Broad channel coverage
Actiance
Hootsuite Free
6.8

Publishing

Actiance
Hootsuite Free
7.1
Content planning and scheduling
Actiance
Hootsuite Free
8.2
Audience targeting
Actiance
Hootsuite Free
6.6
Content optimization
Actiance
Hootsuite Free
6.8
Workflow management
Actiance
Hootsuite Free
6.6

Engagement

Actiance
Hootsuite Free
7.5
Automated routing and prioritization
Actiance
Hootsuite Free
8.3
Customer interaction histories
Actiance
Hootsuite Free
7.6
Bulk actions
Actiance
Hootsuite Free
6.4

Marketing

Actiance
Hootsuite Free
7.5
Lead generation
Actiance
Hootsuite Free
6.5
Content marketing
Actiance
Hootsuite Free
7.4
Paid media management
Actiance
Hootsuite Free
8.3
Campaigns and promotions
Actiance
Hootsuite Free
8.0

Channel coverage/integration

Actiance
Hootsuite Free
8.3
Twitter
Actiance
Hootsuite Free
8.8
Facebook
Actiance
Hootsuite Free
8.2
LinkedIn
Actiance
Hootsuite Free
8.4
Google+
Actiance
Hootsuite Free
8.3
Instagram
Actiance
Hootsuite Free
8.0
Pinterest
Actiance
Hootsuite Free
8.8
YouTube
Actiance
Hootsuite Free
7.3

Reporting/analytics

Actiance
Hootsuite Free
6.6
Campaign success analytics
Actiance
Hootsuite Free
6.1
Real-time tracking
Actiance
Hootsuite Free
7.2
Competitor analysis
Actiance
Hootsuite Free
6.4

Account management

Actiance
Hootsuite Free
7.8
Role-based user permissions & privileges
Actiance
Hootsuite Free
7.8
Mobile access
Actiance
Hootsuite Free
7.8

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
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  • Publishing social media posts
  • Keeping up to date with hashtags and people we follow/would like to follow/ we are interested in
  • Amending link thumbnails and updating their descriptions, it works great for a bit of variety
Justina Rimkeviciute profile photo

Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
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  • I would say Hootsuite failed to load about 80% of the time. Not sure what was going on but it was very frustrating.
  • Sometimes if you were sharing an image the image would not show up in the feed (especially on Facebook).
Brian Nizinsky profile photo

Likelihood to Renew

Actiance8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
No photo available
Hootsuite Free4.7
Based on 7 answers
We did not renew.
Robert Evans profile photo

Usability

No score
No answers yet
No answers on this topic
Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Support

No score
No answers yet
No answers on this topic
Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph profile photo

Implementation

No score
No answers yet
No answers on this topic
Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
No photo available
I left HootSuite Free for Buffer and I am happy I did. Buffer never fails to load and it has all the features I need from a social media scheduling app.
Brian Nizinsky profile photo

Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
No photo available
  • Hootsuite allows us to save a lot of time going to all the different sites to post the same entry. Instead, we can post once to multiple sites. In addition, we can schedule posts in advance which also increases our efficiency. We use the free version of the product, so this is a big win.
Douglas Mauro profile photo

Pricing Details

Actiance

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details