What users are saying about

Actiance

2 Ratings

Tracx

18 Ratings

Actiance

2 Ratings
Score 7.5 out of 101

Tracx

18 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Actiance

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
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Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
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  • Tracking of specific influencers on specific platforms, using a specific keyword
  • Hashtag tracking
  • Community management
  • Engagement tracking
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Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
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  • User interface - it can be confusing and is not very intuitive. I have worked with other tracking platforms that I picked up very easily without training and wish Tracx was not as confusing with the interface. You have to know where you're going to get the info you want.
  • Limitations of API - obviously there are limitations from social platforms, but it is a weakness that I know Tracx is trying to address. While they don't have access to Pinterest now, they should within the next 6 months. We also can't access personal Facebook data when I know other tracking systems have partnerships with groups that have access to that API access.
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Likelihood to Renew

Actiance8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
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Tracx8.3
Based on 4 answers
Unless another group comes out with a software that is more easy to use, we will renew. While Tracx captures all the data we want, we still have to view the spreadsheets and do some math to get some of the numbers we want (potential impressions - not offered- versus actual reach - offered). If another solution offers both of those with an easy to use interface, we wouldn't be opposed to switching, especially if it was cheaper. Because we are only using Tracx for this influencer tracking that no one else does and they gave us a great deal since that is our main point of use, I do not foresee us switching
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Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
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I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
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Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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  • We've seen great return on the organizations in which we implemented Tracx. Most of them did not have a listening software and some of them had low scale listening and were pleasantly surprised that they could pay the same for Tracx and get much more.
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Pricing Details

Actiance

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Tracx

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details