Smarsh Communications Intelligence Platform (with Actiance) vs. Tracx

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.

Incentivized

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited

Incentivized

• Discovery: It allows for easy discoveries by the compliance and cyber security departments.
• Ethical walls: This keeps certain departments from talking to each other.
• Very granular control. This is a big product meaning you can get very detailed with it.
• Once it's configured and running, we hardly ever have any issues.

Incentivized

• Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
• There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.

Incentivized

• Its configuration options were very large and required a good deal of time to learn all of the various settings.

Incentivized

• Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
• Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.

Incentivized

It's the only product at this time that meets all of our requirements.

Incentivized

Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

Incentivized

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.

Incentivized

I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.

Incentivized

• Faster investigative work has led to increased employee efficiency when working on security investigations.

Incentivized

• We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.

Incentivized