ActionIQ vs. Ensighten Pulse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActionIQ
Score 9.0 out of 10
N/A
The ActionIQ Customer Data Platform, from ActionIQ in New York, aims to enable users to align people, technology, and processes to deliver customer experiences across every touchpoint, and it is designed to enable large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints.N/A
Ensighten Pulse
Score 9.0 out of 10
N/A
Ensighten Pulse is a customer data platform from Ensighten offering multi-channel data collection and the ability to create robust, "360-degree view" customer profiles.N/A
Pricing
ActionIQEnsighten Pulse
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ActionIQEnsighten Pulse
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ActionIQEnsighten Pulse
Top Pros

No answers on this topic

Top Cons

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Features
ActionIQEnsighten Pulse
Tag Management
Comparison of Tag Management features of Product A and Product B
ActionIQ
9.5
1 Ratings
14% above category average
Ensighten Pulse
-
Ratings
Tag library10.01 Ratings00 Ratings
Tag variable mapping9.01 Ratings00 Ratings
Ease of writing custom tags9.01 Ratings00 Ratings
Rules-driven tag execution10.01 Ratings00 Ratings
Tag performance monitoring10.01 Ratings00 Ratings
Page load times10.01 Ratings00 Ratings
Mobile app tagging9.01 Ratings00 Ratings
Library of JavaScript extensions9.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
ActionIQ
9.5
1 Ratings
15% above category average
Ensighten Pulse
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation9.01 Ratings00 Ratings
Traffic allocation control10.01 Ratings00 Ratings
Website personalization9.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
ActionIQ
9.4
1 Ratings
11% above category average
Ensighten Pulse
-
Ratings
Account Scoring9.01 Ratings00 Ratings
Customer Data Governance10.01 Ratings00 Ratings
Data Connectors9.01 Ratings00 Ratings
Data Enhancement10.01 Ratings00 Ratings
Data Ingestion10.01 Ratings00 Ratings
Data Storage9.01 Ratings00 Ratings
Data Visibility10.01 Ratings00 Ratings
Event Data9.01 Ratings00 Ratings
Identity Resolution9.01 Ratings00 Ratings
Best Alternatives
ActionIQEnsighten Pulse
Small Businesses
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Medium-sized Companies
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Enterprises
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActionIQEnsighten Pulse
Likelihood to Recommend
9.0
(1 ratings)
8.7
(2 ratings)
User Testimonials
ActionIQEnsighten Pulse
Likelihood to Recommend
ActionIQ
ActionIQ is ideal for a medium and large-sized organization that already has a lot of data stored across existing data warehouses and data lake solutions and is looking for a CDP with refined data models that can extract the key insights, analyse them and create detailed customer profiles for real-time targeting.
Read full review
Ensighten
Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints
Read full review
Pros
ActionIQ
  • Data ingestion, cleansing and unification
  • Data activation for paid media campaigns
  • Data extraction from data warehouses and data lakes
Read full review
Ensighten
  • Pulse is the ultimate tracking tool. Almost anything you want to do with it is enabled and capable.
  • Pricing for Pulse was very aggressive as an early buyer.
  • The support team for Pulse is always very quick to respond and adapt their product roadmap to meet customer feedback.
Read full review
Cons
ActionIQ
  • Campaign delivery features especially multichannel orchestration
  • More hosting options including offsite
  • Better user access and identity management controls
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Ensighten
  • Documentation - While Ensighten Pulse itself and the implementation process of the core components are documented rather well, the peripheral implementation steps, i.e. how to use this with a specific marketing platform, are not well documented. That said, the Ensighten support channels have been hugely beneficial in making these steps happen.
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Alternatives Considered
ActionIQ
In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and it works flawlessly. It is also significantly cheaper than Tealium.
Read full review
Ensighten
No answers on this topic
Return on Investment
ActionIQ
  • Improved our digital media targeting capabilities
  • Increased the RoI of our data warehousing solutions
  • Increased the efficiency of our marketing campaigns team
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Ensighten
  • We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
  • We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
  • We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.
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ScreenShots