What users are saying about
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Top Rated
684 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
54 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Amplitude Analytics

With the help of this tool, it has become very easy to understand user behavior. It provides the most effective services and proves it's being efficient. For us, it has been no less than a blessing. I would also like to recommend it to those who are looking for an effective analytic tool.
Sarah Ketchum | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Amplitude Analytics
WYSIWYG email editor
ActiveCampaign
8.1
Amplitude Analytics
Dynamic content
ActiveCampaign
8.5
Amplitude Analytics
Ability to test dynamic content
ActiveCampaign
8.0
Amplitude Analytics
Landing pages
ActiveCampaign
7.1
Amplitude Analytics
A/B testing
ActiveCampaign
8.7
Amplitude Analytics
Mobile optimization
ActiveCampaign
8.2
Amplitude Analytics
Email deliverability reporting
ActiveCampaign
8.9
Amplitude Analytics
List management
ActiveCampaign
8.8
Amplitude Analytics
Triggered drip sequences
ActiveCampaign
9.1
Amplitude Analytics

Lead Management

ActiveCampaign
8.5
Amplitude Analytics
Lead nurturing
ActiveCampaign
8.8
Amplitude Analytics
Lead scoring and grading
ActiveCampaign
8.4
Amplitude Analytics
Data quality management
ActiveCampaign
8.2
Amplitude Analytics
Automated sales alerts and tasks
ActiveCampaign
8.6
Amplitude Analytics

Campaign Management

ActiveCampaign
7.9
Amplitude Analytics
Calendaring
ActiveCampaign
7.7
Amplitude Analytics
Event/webinar marketing
ActiveCampaign
8.1
Amplitude Analytics

Social Media Marketing

ActiveCampaign
8.3
Amplitude Analytics
Social sharing and campaigns
ActiveCampaign
8.4
Amplitude Analytics
Social profile integration
ActiveCampaign
8.1
Amplitude Analytics

Reporting & Analytics

ActiveCampaign
8.5
Amplitude Analytics
Dashboards
ActiveCampaign
8.5
Amplitude Analytics
Standard reports
ActiveCampaign
8.6
Amplitude Analytics
Custom reports
ActiveCampaign
8.3
Amplitude Analytics

Platform & Infrastructure

ActiveCampaign
8.7
Amplitude Analytics
API
ActiveCampaign
8.7
Amplitude Analytics
Role-based workflow & approvals
ActiveCampaign
8.4
Amplitude Analytics
Customizability
ActiveCampaign
8.6
Amplitude Analytics
Integration with Salesforce.com
ActiveCampaign
8.6
Amplitude Analytics
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Amplitude Analytics
Integration with SugarCRM
ActiveCampaign
8.8
Amplitude Analytics

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Amplitude Analytics

  • I like that it can have a CSV type export in order to have the most organized and personalized data collection.
  • I can track certain types of users, this helps me to classify them in order to add better functions to the product according to each individual who uses the product.
  • I like its interface and most of all the timeline section, where I can see the changes that have been made and how it has improved, this with the aim of having better ideas when implementing new things.
Melanie Thompson | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Amplitude Analytics

  • Cohorts - While they are great, importing cohorts for us has been a pain because we need to convert to AmplitudeID's a lot of the time.
  • Knowing your event schema is critical to getting the most out of Amplitude. While not necessarily Amplitude's fault it can be a big hinderance.
  • They have dashboards but the dashboard functionality is limited.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Amplitude Analytics

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Amplitude Analytics

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Amplitude Analytics

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Amplitude Analytics

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Amplitude Analytics

Amplitude Analytics 8.9
Based on 12 answers
It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.
Yash Choubey | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Amplitude Analytics

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Amplitude Analytics

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Amplitude Analytics

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Amplitude Analytics

  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
Melanie Thompson | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Amplitude Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amplitude Analytics Editions & Modules

Edition
Growth$995.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Amplitude Analytics
9.4

Likelihood to Renew

ActiveCampaign
9.1
Amplitude Analytics

Usability

ActiveCampaign
8.1
Amplitude Analytics

Reliability and Availability

ActiveCampaign
9.1
Amplitude Analytics

Performance

ActiveCampaign
8.6
Amplitude Analytics

Support Rating

ActiveCampaign
6.7
Amplitude Analytics
8.9

In-Person Training

ActiveCampaign
7.3
Amplitude Analytics

Implementation Rating

ActiveCampaign
8.5
Amplitude Analytics

Scalability

ActiveCampaign
8.8
Amplitude Analytics

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