What users are saying about
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Top Rated
684 Ratings
6 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
6 Ratings
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Score 10 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Apptivo

(UPDATE: Please note that my review was for the Version 5 of their apps. They have recently updated 2 of their main apps to V6 which show a lot of improvements. The sad thing however is that many of their 40+ apps never even made to V5 let alone V6. V5 to V6 has taken over a year and only the core apps are getting attention.)

As it stands Apptivo is only useful for one person or sole trader type entities. If your business wants to use all the apps and works internationally then Apptivo will create headaches and frustration rather than increasing productivity. They may solve many of the 100+ items we provided them with free of charge in an upcoming release, but we left with a bad taste in our mouth. Countless hours lost in our business while we acted as bug finders for Apptivo while paying for the product.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Apptivo
WYSIWYG email editor
ActiveCampaign
8.1
Apptivo
Dynamic content
ActiveCampaign
8.5
Apptivo
Ability to test dynamic content
ActiveCampaign
8.0
Apptivo
Landing pages
ActiveCampaign
7.1
Apptivo
A/B testing
ActiveCampaign
8.7
Apptivo
Mobile optimization
ActiveCampaign
8.2
Apptivo
Email deliverability reporting
ActiveCampaign
8.9
Apptivo
List management
ActiveCampaign
8.8
Apptivo
Triggered drip sequences
ActiveCampaign
9.1
Apptivo

Lead Management

ActiveCampaign
8.5
Apptivo
Lead nurturing
ActiveCampaign
8.8
Apptivo
Lead scoring and grading
ActiveCampaign
8.4
Apptivo
Data quality management
ActiveCampaign
8.2
Apptivo
Automated sales alerts and tasks
ActiveCampaign
8.6
Apptivo

Campaign Management

ActiveCampaign
7.9
Apptivo
Calendaring
ActiveCampaign
7.7
Apptivo
Event/webinar marketing
ActiveCampaign
8.1
Apptivo

Social Media Marketing

ActiveCampaign
8.3
Apptivo
Social sharing and campaigns
ActiveCampaign
8.4
Apptivo
Social profile integration
ActiveCampaign
8.1
Apptivo

Reporting & Analytics

ActiveCampaign
8.5
Apptivo
Dashboards
ActiveCampaign
8.5
Apptivo
Standard reports
ActiveCampaign
8.6
Apptivo
Custom reports
ActiveCampaign
8.3
Apptivo

Platform & Infrastructure

ActiveCampaign
8.7
Apptivo
API
ActiveCampaign
8.7
Apptivo
Role-based workflow & approvals
ActiveCampaign
8.4
Apptivo
Customizability
ActiveCampaign
8.6
Apptivo
Integration with Salesforce.com
ActiveCampaign
8.6
Apptivo
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Apptivo
Integration with SugarCRM
ActiveCampaign
8.8
Apptivo

Sales Force Automation

ActiveCampaign
Apptivo
8.1
Customer data management / contact management
ActiveCampaign
Apptivo
10.0
Workflow management
ActiveCampaign
Apptivo
6.8
Territory management
ActiveCampaign
Apptivo
4.5
Opportunity management
ActiveCampaign
Apptivo
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Apptivo
10.0
Contract management
ActiveCampaign
Apptivo
10.0
Quote & order management
ActiveCampaign
Apptivo
10.0
Interaction tracking
ActiveCampaign
Apptivo
1.8
Channel / partner relationship management
ActiveCampaign
Apptivo
10.0

Customer Service & Support

ActiveCampaign
Apptivo
10.0
Case management
ActiveCampaign
Apptivo
10.0
Call center management
ActiveCampaign
Apptivo
10.0
Help desk management
ActiveCampaign
Apptivo
10.0

Marketing Automation

ActiveCampaign
Apptivo
10.0
Lead management
ActiveCampaign
Apptivo
10.0
Email marketing
ActiveCampaign
Apptivo
10.0

CRM Project Management

ActiveCampaign
Apptivo
10.0
Task management
ActiveCampaign
Apptivo
10.0
Billing and invoicing management
ActiveCampaign
Apptivo
10.0
Reporting
ActiveCampaign
Apptivo
10.0

CRM Reporting & Analytics

ActiveCampaign
Apptivo
10.0
Forecasting
ActiveCampaign
Apptivo
10.0
Pipeline visualization
ActiveCampaign
Apptivo
10.0
Customizable reports
ActiveCampaign
Apptivo
10.0

Customization

ActiveCampaign
Apptivo
10.0
Custom fields
ActiveCampaign
Apptivo
10.0
Custom objects
ActiveCampaign
Apptivo
10.0
API for custom integration
ActiveCampaign
Apptivo
10.0

Security

ActiveCampaign
Apptivo
10.0
Single sign-on capability
ActiveCampaign
Apptivo
10.0
Role-based user permissions
ActiveCampaign
Apptivo
10.0

Platform

ActiveCampaign
Apptivo
7.0
Mobile access
ActiveCampaign
Apptivo
7.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Apptivo

  • Good for streamlining project management on projects over a long life cycle.
  • Helpful in keeping contacts up to date and relevant.
  • Streamlines processes across the organization where there are many departments.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Apptivo

  • Support service insuficient
  • Simple documentation
  • App limited (smartphone)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Apptivo

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Apptivo

Apptivo 10.0
Based on 2 answers
Our uses kept running into bugs that stopped them from doing simple things like creating a contact or selecting an item from a custom drop list which is required to save the contact or item. This of course is after time was spent filling out all the previous data which gets lost when you cannot complete the form. This is just one example of many.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Apptivo

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Apptivo

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Apptivo

Apptivo 10.0
Based on 1 answer
Your company will have the support of special services to facilitate the deployment of the tool and incorporate all the necessary applications to integrate your business with this Suite and get the most out of it from minute one.
Allowing to strengthen the relationship with the most important clients for your organization.
As a result, many companies are able to manage their customer experience to achieve continued increases in sales.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Apptivo

Apptivo 3.6
Based on 2 answers
If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Apptivo

The price was right for what we needed to use Apptivo for (the CRM and the contact management/project management models). And, we needed something basic and easy to implement so we could get up and running with little down time. The other systems we evaluated didn't seem to have the exact pricing and features/functionality we were looking for so we made the determination that Apptivo would be the best fit.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Apptivo

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Apptivo

  • Helped us increase time to completion of projects.
  • Allowed us to execute on customer service and response times.
  • Elevated our department's visibility within the organization for a more streamlined workflow.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Apptivo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Apptivo Editions & Modules

Edition
StarterFree1
Premium$101
Ultimate$251
EnterpriseN/A
  1. Per User per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Apptivo
10.0

Likelihood to Renew

ActiveCampaign
9.1
Apptivo

Usability

ActiveCampaign
8.1
Apptivo
10.0

Reliability and Availability

ActiveCampaign
9.1
Apptivo

Performance

ActiveCampaign
8.6
Apptivo

Support Rating

ActiveCampaign
6.7
Apptivo
10.0

In-Person Training

ActiveCampaign
7.3
Apptivo

Implementation Rating

ActiveCampaign
8.5
Apptivo
3.6

Scalability

ActiveCampaign
8.8
Apptivo

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