What users are saying about
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Top Rated
842 Ratings
7 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
7 Ratings
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Score 9.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Apptivo

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    559 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    496 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    450 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    321 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    651 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    626 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    553 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Apptivo

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    473 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    346 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    388 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Apptivo

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    280 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    273 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Apptivo

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    245 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    241 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Apptivo

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    575 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    562 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Apptivo

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    256 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    Apptivo

    78%
    Apptivo ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Workflow management

    N/A
    0 Ratings
    6.8
    68%
    2 Ratings

    Territory management

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Opportunity management

    N/A
    0 Ratings
    10.0
    100%
    3 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    9.4
    94%
    4 Ratings

    Contract management

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Quote & order management

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Interaction tracking

    N/A
    0 Ratings
    1.8
    18%
    1 Rating

    Channel / partner relationship management

    N/A
    0 Ratings
    9.4
    94%
    3 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.8

    Apptivo

    98%
    Apptivo ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    9.4
    94%
    4 Ratings

    Call center management

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Help desk management

    N/A
    0 Ratings
    10.0
    100%
    3 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Apptivo

    100%
    Apptivo ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    10.0
    100%
    3 Ratings

    Email marketing

    N/A
    0 Ratings
    10.0
    100%
    3 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    Apptivo

    92%
    Apptivo ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    8.9
    89%
    4 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    9.4
    94%
    3 Ratings

    Reporting

    N/A
    0 Ratings
    9.4
    94%
    4 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Apptivo

    100%
    Apptivo ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Customizable reports

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.1

    Apptivo

    81%
    Apptivo ranks higher in 3/3 features

    Custom fields

    N/A
    0 Ratings
    7.2
    72%
    3 Ratings

    Custom objects

    N/A
    0 Ratings
    7.7
    77%
    3 Ratings

    API for custom integration

    N/A
    0 Ratings
    9.4
    94%
    2 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Apptivo

    100%
    Apptivo ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.6

    Apptivo

    76%
    Apptivo ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.6
    76%
    4 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Implementation Rating
    • Apptivo is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    646 Ratings
    10.0

    Apptivo

    100%
    4 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Apptivo

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    9.4

    Apptivo

    94%
    3 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Apptivo

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Apptivo

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    9.4

    Apptivo

    94%
    2 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Apptivo

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    3.6

    Apptivo

    36%
    2 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Apptivo

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Apptivo

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Apptivo

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Apptivo

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Apptivo

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Apptivo Inc

    I would absolutely recommend Apptivo! We have used Apptivo for years, and we wouldn't consider another platform to keep all of our contacts together in one place. It's easy to export certain lists for certain mailings and to add/remove new contacts and move things around as needed over time. There's freedom to adding new contacts and the pricing is phenomenal
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Apptivo Inc

    • Built in support for new users.
    • Basic crm works...just dont expect it do anything well beyond the basic.
    • Price.
    • Google Apps integration is better than a lot of the competition who charge and anwful lot more.
    • They are open to and try adapt quickly based on customer feedback.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Apptivo Inc

    • Dashboard and interface subsections are a bit clunky re: functionality.
    • Built-in email client isn't always a feasible option for efficiency (signatures are different, contacts don't always update accordingly).
    • Consistency and integration between apps is not always optimal.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Apptivo

    Starting Price

    $0 Per User per Month

    Editions & Modules

    Apptivo editions and modules pricing
    EditionModules
    StarterFree1
    Premium$102
    Ultimate$253
    EnterpriseN/A4

    Footnotes

    1. Per User per Month
    2. Per User per Month
    3. Per User per Month
    4. none

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Apptivo Inc

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Apptivo Inc

    Without a doubt, the best thing about Apptivo is that it has become a perfect internal and external communication platform. This platform will allow you to know who is taking care of certain tasks with clients and control all projects with your clients. With very affordable plans for your pocket, it has a free version for up to 3 users. It far surpasses quite a few CRMs in the same category. Apptivo CRM allows you to customize many details and work with it does not consume time or resources. You are faced with a very comfortable software to use, simple and well designed.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Apptivo Inc

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Apptivo Inc

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Apptivo Inc

    Apptivo is always quick to respond whenever we have had a problem over out time of using the program. The customer service reps are always very polite and professional in their responses and are very knowledgeable! I have never gone to them with a problem that they don't do everything in their power to help solve, and most times they have (abbreviating states is the only issue we weren't able to solve).
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Apptivo Inc

    If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Apptivo Inc

    The price was right for what we needed to use Apptivo for (the CRM and the contact management/project management models). And, we needed something basic and easy to implement so we could get up and running with little down time. The other systems we evaluated didn't seem to have the exact pricing and features/functionality we were looking for so we made the determination that Apptivo would be the best fit.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Apptivo Inc

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Apptivo Inc

    • It allows me to get a vision of what is happening with the business
    • control sales, marketing and customer service processes from a single point
    • facilitates administrative tasks
    Read full review

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