What users are saying about
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Top Rated
843 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
67 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Bigin by Zoho CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    560 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    497 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    451 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    322 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    363 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    507 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    652 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    627 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    554 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Bigin by Zoho CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    474 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    389 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Bigin by Zoho CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    273 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Bigin by Zoho CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    245 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Bigin by Zoho CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    576 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    563 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Bigin by Zoho CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    377 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    398 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.1

    Bigin by Zoho CRM

    81%
    Bigin by Zoho CRM ranks higher in 5/5 features

    Customer data management / contact management

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Workflow management

    N/A
    0 Ratings
    7.6
    76%
    6 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.9
    79%
    6 Ratings

    Interaction tracking

    N/A
    0 Ratings
    7.9
    79%
    6 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.1

    Bigin by Zoho CRM

    71%
    Bigin by Zoho CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    Email marketing

    N/A
    0 Ratings
    6.6
    66%
    6 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.1

    Bigin by Zoho CRM

    71%
    Bigin by Zoho CRM ranks higher in 1/1 features

    Task management

    N/A
    0 Ratings
    7.1
    71%
    6 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.7

    Bigin by Zoho CRM

    77%
    Bigin by Zoho CRM ranks higher in 2/2 features

    Pipeline visualization

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Customizable reports

    N/A
    0 Ratings
    7.4
    74%
    6 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    Bigin by Zoho CRM

    73%
    Bigin by Zoho CRM ranks higher in 1/1 features

    Custom fields

    N/A
    0 Ratings
    7.3
    73%
    6 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.4

    Bigin by Zoho CRM

    84%
    Bigin by Zoho CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.1
    81%
    6 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.7

    Bigin by Zoho CRM

    67%
    Bigin by Zoho CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    6.6
    66%
    6 Ratings

    Social engagement

    N/A
    0 Ratings
    6.8
    68%
    6 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.1

    Bigin by Zoho CRM

    81%
    Bigin by Zoho CRM ranks higher in 1/1 features

    Marketing automation

    N/A
    0 Ratings
    8.1
    81%
    5 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    Bigin by Zoho CRM

    90%
    Bigin by Zoho CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Usability
    • Bigin by Zoho CRM is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    647 Ratings
    8.3

    Bigin by Zoho CRM

    83%
    6 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    8.1

    Bigin by Zoho CRM

    81%
    6 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    7.6

    Bigin by Zoho CRM

    76%
    6 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Bigin by Zoho CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Zoho Corporation

    It is great when you have a lot of clients and names to track. It is very easy to update and manage as well as it is great that others can see your notes. It is less appropriate for doing large blasts as it isn't as user-friendly for that. Also tracking each employee's activity is very challenging as a manager it is not very easy to see exactly what their statistics are.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Zoho Corporation

    • Easy to use and operate as there are not "23 million" options, but still powerful.
    • Integrates with other Zoho products like Zoho Social, Campaigns and Forms.
    • Allows deals pipelines with fully customisable stages.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Zoho Corporation

    • It is quite easy for a new user, no training is required you are always ready to go with it.
    • The dashboard needs a bit of improvement and the user interface needs to be more user friendly.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Bigin by Zoho CRM

    Starting Price

    $9 per month

    Editions & Modules

    Bigin by Zoho CRM editions and modules pricing
    EditionModules
    Express$9.001
    Premier$15.002

    Footnotes

    1. per month per user
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    20% discount for annual pricing.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Zoho Corporation

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Zoho Corporation

    A solid 8 from my perspective, a tool all small businesses should try out before venturing into the world of larger CRM solutions as this gives you the best entry point into the CRM solution world with ideas about all the modules that are required the most. It can be made a bit more intermediate user friendly by adding a bit more mass approach style features
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Zoho Corporation

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Zoho Corporation

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Zoho Corporation

    Bigin by Zoho CRM has a 24 hours help desk, with well informed professionals, and they constantly listen and solve what ails the users. More so, often, new releases in the form of documentations regarding the software updates are made and revealed, making the beginners learn. The dashboard of Bigin is very basic, with well set operational features and by simply clicking any of them, the results are instantly revealed.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Zoho Corporation

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Zoho Corporation

    Bullhorn was a much better platform that Zoho, but Zoho is more affordable. Salesforce was very complicated, but Bullhorn was amazing at customization, specific full cycle tracking, as well as it was an all in one so you could do the recruiting cycle, sales cycle, billing and HR functions all in one whereas with Zoho they don't talk to each other and you have to have a different system for each process so it isn't all-in-one and accessible like other programs.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Zoho Corporation

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Zoho Corporation

    • The lead conversion right from prospects to revenue generation has increased in our organization.
    • Previously the conversion rate was around 40%, now the efficiency has increased.
    Read full review

    Screenshots

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