What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
296 Ratings
37 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
296 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Bitrix24

Bitrix24 is well suited for any organization that needs a project management tool that can grow with them. I cannot stress this enough! This software works for startups and large organizations! That's important considering the learning curve, and the amount of time that it takes to set up a company-wide software. The software is set up to support all internal teams, as well as have folders/tasks specifically for dedicated teams (ie- executives, marketing, etc). The approvals process also helps managers to track each step of the way.Bitrix24 may not be well suited for an organization that is looking for a quick-to-use, temporary project management solution. Its layout is very detailed and requires a commitment to not only learn how to use but to manage. This may not be great for someone who is looking solely for a task manager.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Bitrix24
WYSIWYG email editor
ActiveCampaign
8.1
Bitrix24
Dynamic content
ActiveCampaign
8.3
Bitrix24
Ability to test dynamic content
ActiveCampaign
7.9
Bitrix24
Landing pages
ActiveCampaign
7.1
Bitrix24
A/B testing
ActiveCampaign
8.5
Bitrix24
Mobile optimization
ActiveCampaign
8.2
Bitrix24
Email deliverability reporting
ActiveCampaign
8.8
Bitrix24
List management
ActiveCampaign
8.6
Bitrix24
Triggered drip sequences
ActiveCampaign
9.4
Bitrix24

Lead Management

ActiveCampaign
7.8
Bitrix24
Lead nurturing
ActiveCampaign
7.7
Bitrix24
Lead scoring and grading
ActiveCampaign
7.8
Bitrix24
Data quality management
ActiveCampaign
7.2
Bitrix24
Automated sales alerts and tasks
ActiveCampaign
8.3
Bitrix24

Campaign Management

ActiveCampaign
7.9
Bitrix24
Calendaring
ActiveCampaign
7.1
Bitrix24
Event/webinar marketing
ActiveCampaign
8.7
Bitrix24

Social Media Marketing

ActiveCampaign
8.2
Bitrix24
Social sharing and campaigns
ActiveCampaign
8.8
Bitrix24
Social profile integration
ActiveCampaign
7.6
Bitrix24

Reporting & Analytics

ActiveCampaign
7.8
Bitrix24
Dashboards
ActiveCampaign
7.9
Bitrix24
Standard reports
ActiveCampaign
7.8
Bitrix24
Custom reports
ActiveCampaign
7.7
Bitrix24

Platform & Infrastructure

ActiveCampaign
8.2
Bitrix24
API
ActiveCampaign
8.8
Bitrix24
Role-based workflow & approvals
ActiveCampaign
7.9
Bitrix24
Customizability
ActiveCampaign
7.9
Bitrix24
Integration with Salesforce.com
ActiveCampaign
8.1
Bitrix24
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Bitrix24
Integration with SugarCRM
ActiveCampaign
8.2
Bitrix24

Project Management

ActiveCampaign
Bitrix24
7.7
Task Management
ActiveCampaign
Bitrix24
9.1
Gantt Charts
ActiveCampaign
Bitrix24
8.5
Scheduling
ActiveCampaign
Bitrix24
7.8
Workflow Automation
ActiveCampaign
Bitrix24
8.0
Mobile Access
ActiveCampaign
Bitrix24
5.8
Search
ActiveCampaign
Bitrix24
7.2
Visual planning tools
ActiveCampaign
Bitrix24
7.7

Communication

ActiveCampaign
Bitrix24
7.9
Chat
ActiveCampaign
Bitrix24
8.1
Notifications
ActiveCampaign
Bitrix24
6.6
Discussions
ActiveCampaign
Bitrix24
8.5
Surveys
ActiveCampaign
Bitrix24
7.4
Internal knowledgebase
ActiveCampaign
Bitrix24
7.9
Integrates with GoToMeeting
ActiveCampaign
Bitrix24
9.0
Integrates with Gmail and Google Hangouts
ActiveCampaign
Bitrix24
7.6
Integrates with Outlook
ActiveCampaign
Bitrix24
8.4

File Sharing & Management

ActiveCampaign
Bitrix24
7.3
Versioning
ActiveCampaign
Bitrix24
7.3
Video files
ActiveCampaign
Bitrix24
5.9
Audio files
ActiveCampaign
Bitrix24
5.8
Document collaboration
ActiveCampaign
Bitrix24
8.0
Access control
ActiveCampaign
Bitrix24
7.8
Advanced security features
ActiveCampaign
Bitrix24
7.6
Integrates with Google Drive
ActiveCampaign
Bitrix24
8.1
Device sync
ActiveCampaign
Bitrix24
7.9

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Bitrix24

  • Huge opportunities for customization, integration with other services. Easy search for solutions to setup questions.
  • The ability to write letters directly from the system with the help of a binding for working mail.
  • The presence of an application for Android. This helps to get access anywhere.
Oleg Galimov | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Bitrix24

  • Malfunctions
  • System impediments of leads
  • Technical support is not competent
  • No sync with mobile app
  • Confusing interface takes time to sort out
  • For the sales department, the system is badly sharpened - managers do not need to enter information in 2-3 clicks
Владимир Пахомчик | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Bitrix24

Bitrix stacks up beautifully and goes beyond others in certain features. Just like any other software it has its own pros and cons but overall is an excellent software to work on if it can satisfy majority of your needs. Overall it can do very well with just a few minor improvements and more exposure in the corporate world.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Bitrix24

  • Positive impact: very easy and fast deployment on cloud version. Very low investment to set up and start to use. Chance to test the product before start paying to use it.
  • Positive impact: ease of use and intuitive system (no need to train users to perform basic tasks). People started to obtain benefits very quickly.
  • Positive impact: free version up to 12 users/low price for additional users and/or other paid packages.
Luciano Gardesani Marques | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bitrix24

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Bitrix24
7.1

Likelihood to Renew

ActiveCampaign
9.1
Bitrix24

Usability

ActiveCampaign
8.3
Bitrix24

Reliability and Availability

ActiveCampaign
9.4
Bitrix24

Performance

ActiveCampaign
8.1
Bitrix24

Support Rating

ActiveCampaign
8.9
Bitrix24

Implementation Rating

ActiveCampaign
7.4
Bitrix24

Scalability

ActiveCampaign
9.4
Bitrix24

Add comparison