What users are saying about
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Top Rated
699 Ratings
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72 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100

Bitrix24

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72 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Bitrix24

One application unifies the entire sales cycle from leads to collaborating with internal team members. Why use 3, 4, or 5 programs, just use one. Yes, it might not always be the fastest, but when you don't need to switch from one application to the next, in the end, you are saving some time.If you also use Google Drive, you can share files with this program too. If you also need to track time for projects or with clients, this has a time tracking feature too. The visuals in Bitrix24 are awesome, if you like to see projects, plans, team's tasks visually, this is for you!
Sanjit Mandal | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Bitrix24
WYSIWYG email editor
ActiveCampaign
8.0
Bitrix24
Dynamic content
ActiveCampaign
8.6
Bitrix24
Ability to test dynamic content
ActiveCampaign
8.1
Bitrix24
Landing pages
ActiveCampaign
7.2
Bitrix24
A/B testing
ActiveCampaign
8.7
Bitrix24
Mobile optimization
ActiveCampaign
8.4
Bitrix24
Email deliverability reporting
ActiveCampaign
9.0
Bitrix24
List management
ActiveCampaign
8.9
Bitrix24
Triggered drip sequences
ActiveCampaign
9.3
Bitrix24

Lead Management

ActiveCampaign
8.5
Bitrix24
Lead nurturing
ActiveCampaign
8.8
Bitrix24
Lead scoring and grading
ActiveCampaign
8.3
Bitrix24
Data quality management
ActiveCampaign
8.4
Bitrix24
Automated sales alerts and tasks
ActiveCampaign
8.6
Bitrix24

Campaign Management

ActiveCampaign
8.3
Bitrix24
Calendaring
ActiveCampaign
8.0
Bitrix24
Event/webinar marketing
ActiveCampaign
8.6
Bitrix24

Social Media Marketing

ActiveCampaign
8.6
Bitrix24
Social sharing and campaigns
ActiveCampaign
8.7
Bitrix24
Social profile integration
ActiveCampaign
8.5
Bitrix24

Reporting & Analytics

ActiveCampaign
8.6
Bitrix24
Dashboards
ActiveCampaign
8.7
Bitrix24
Standard reports
ActiveCampaign
8.6
Bitrix24
Custom reports
ActiveCampaign
8.5
Bitrix24

Platform & Infrastructure

ActiveCampaign
8.8
Bitrix24
API
ActiveCampaign
8.9
Bitrix24
Role-based workflow & approvals
ActiveCampaign
8.5
Bitrix24
Customizability
ActiveCampaign
8.7
Bitrix24
Integration with Salesforce.com
ActiveCampaign
8.8
Bitrix24
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Bitrix24
Integration with SugarCRM
ActiveCampaign
8.8
Bitrix24

Project Management

ActiveCampaign
Bitrix24
7.5
Task Management
ActiveCampaign
Bitrix24
7.8
Gantt Charts
ActiveCampaign
Bitrix24
7.5
Scheduling
ActiveCampaign
Bitrix24
7.4
Workflow Automation
ActiveCampaign
Bitrix24
7.9
Mobile Access
ActiveCampaign
Bitrix24
7.0
Search
ActiveCampaign
Bitrix24
7.2
Visual planning tools
ActiveCampaign
Bitrix24
7.7

Communication

ActiveCampaign
Bitrix24
7.6
Chat
ActiveCampaign
Bitrix24
7.9
Notifications
ActiveCampaign
Bitrix24
7.7
Discussions
ActiveCampaign
Bitrix24
8.0
Surveys
ActiveCampaign
Bitrix24
8.2
Internal knowledgebase
ActiveCampaign
Bitrix24
7.3
Integrates with GoToMeeting
ActiveCampaign
Bitrix24
7.1
Integrates with Gmail and Google Hangouts
ActiveCampaign
Bitrix24
7.1
Integrates with Outlook
ActiveCampaign
Bitrix24
7.4

File Sharing & Management

ActiveCampaign
Bitrix24
7.6
Versioning
ActiveCampaign
Bitrix24
7.5
Video files
ActiveCampaign
Bitrix24
7.5
Audio files
ActiveCampaign
Bitrix24
7.5
Document collaboration
ActiveCampaign
Bitrix24
7.8
Access control
ActiveCampaign
Bitrix24
7.6
Advanced security features
ActiveCampaign
Bitrix24
7.4
Integrates with Google Drive
ActiveCampaign
Bitrix24
7.9
Device sync
ActiveCampaign
Bitrix24
7.9

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Bitrix24

  • The internal HR manager in Bitrix24 does not allow us to create sufficiently structured graphical lists of all absences that each employee has taken during his career within the company, and of all accessibility requests by employees to access some limited functionalities within the service.
  • When it comes to group management work, it has been good to be able to identify elements within the service that remain oriented to business processes, such as the specialized area of web sales. Based on that, Bitrix24 is a good service to be able to manage business directly and to bring in leads on an ongoing basis, while still having positive results.
  • It is well known that despite being a sales and CRM service, Bitrix24 has enough features to be able to plan projects of different scopes. Each of the project setup operations that can be executed within the Bitrix24 platform are accurate, or at least seem better and more streamlined than with any other service we've had the opportunity to test.
  • Bitrix24 automates the execution of administrative dynamics to optimize the overall sales force level, thus leading to better level transactions within the sales modalities, and by integrating Bitrix24 with other sales services, it is possible to mobilize the documents of operations performed from one service to another.
  • It can also be used to increase the quality level of the technical support operations that our support staff manages, as it allows for reviews of each support session, in order to evaluate the technician in question who is talking to customers while he is working in real time.
  • In the case of managing crossover operations, we believe that Bitrix24 offers a good level of analysis for such crossovers, even when you need to work surprisingly with charts of various shapes that require a large number of crossovers. This information on graphs and reports coming from Bitrix24 is very easy to configure to match the technical formats or general aspects of any other CRM, without losing the quality of the work.
Susan Everett | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Bitrix24

  • It's user interface can use some work. Although it doesn't take as long as some other software to learn, there is still a bit of a learning curve when it comes to day to day usage.
  • Bitrix offers a lot of features. It would be nice to have those features laid out in an easier-to-read layout, versus the long list at the side of the page.
  • It's mobile app functionality is quite limited. It can be difficult to work with other team members, solely off of their mobile app.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Bitrix24

Bitrix24 7.8
Based on 10 answers
This application is a complete scam and way over priced for what you are getting. They are filled full of false advertising and false statements regarding integrations. They claim to integrate with quickbooks and they DO NOT. This software accomplished nothing but making our day to day lives more difficult and wasted months of our time attempting to build out.
Lee holter | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Bitrix24

Bitrix24 7.7
Based on 10 answers
It comes with a lot of features for managing customers relation for making a dynamic marketing strategy. Sharing and attaching any type of file makes our work much easier for our portfolio. I personally don’t like its customer service that needs to be vigilant and should know the way they should treat their clients
Theo Alexander | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Bitrix24

The choice of the B24 was prompted by the fact that in 2012 the company had a box version, but without the CMR. The license was expired, the version was no longer supported by B24. In the stages, the company's directorate drove the employees into tasks for B24, but with different success. However, most of the B24 was still familiar.
Oleg Galimov | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Bitrix24

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Bitrix24

  • We have been able to save on other applications such as the videoconferences that we now do at Bitrix24
  • By having better organization of tasks, we save time and are more efficient by being able to prioritize tasks easily
  • We improve customer service by following up and automating events that help us better follow up on negotiations
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Bitrix24

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bitrix24 Editions & Modules

On-premise Edition
Bitrix24.CRM$1,341
BusinessStarting at $2,691
  1. none
SaaS Edition
FreeFree
Start+14.402
CRM+41.402
Project+41.402
Standard59.402
Professional119.402
  1. none
  2. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Bitrix24
7.7

Likelihood to Renew

ActiveCampaign
9.0
Bitrix24

Usability

ActiveCampaign
8.2
Bitrix24
7.8

Reliability and Availability

ActiveCampaign
9.1
Bitrix24

Performance

ActiveCampaign
8.6
Bitrix24

Support Rating

ActiveCampaign
6.5
Bitrix24
7.7

In-Person Training

ActiveCampaign
7.3
Bitrix24

Implementation Rating

ActiveCampaign
8.5
Bitrix24

Scalability

ActiveCampaign
8.8
Bitrix24

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