What users are saying about
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Top Rated
687 Ratings
85 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
85 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Blackbaud CRM

If you want a "catch all" program that offers a little bit of everything, [Blackbaud CRM is] considered "affordable" by some market standards that offers a little bit of everything. That being said, none of the tools it offers are perfect (or even generally user friendly). The backend is notoriously challenging for admin who have to do a lot of workarounds for basic functions like list management and campaigns. Blackbaud bought up several other companies to combine their services, but few products work well. They've slowly been letting some services go to focus on the main CRM options but in all the years we used it this has been a struggle compared to competitors who offered one aspect of the [Blackbaud CRM] and did it better.
Rose Grant | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Blackbaud CRM
WYSIWYG email editor
ActiveCampaign
8.1
Blackbaud CRM
Dynamic content
ActiveCampaign
8.5
Blackbaud CRM
Ability to test dynamic content
ActiveCampaign
8.0
Blackbaud CRM
Landing pages
ActiveCampaign
7.1
Blackbaud CRM
A/B testing
ActiveCampaign
8.7
Blackbaud CRM
Mobile optimization
ActiveCampaign
8.2
Blackbaud CRM
Email deliverability reporting
ActiveCampaign
8.9
Blackbaud CRM
List management
ActiveCampaign
8.8
Blackbaud CRM
Triggered drip sequences
ActiveCampaign
9.1
Blackbaud CRM

Lead Management

ActiveCampaign
8.5
Blackbaud CRM
Lead nurturing
ActiveCampaign
8.8
Blackbaud CRM
Lead scoring and grading
ActiveCampaign
8.4
Blackbaud CRM
Data quality management
ActiveCampaign
8.2
Blackbaud CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Blackbaud CRM

Campaign Management

ActiveCampaign
7.9
Blackbaud CRM
Calendaring
ActiveCampaign
7.7
Blackbaud CRM
Event/webinar marketing
ActiveCampaign
8.1
Blackbaud CRM

Social Media Marketing

ActiveCampaign
8.3
Blackbaud CRM
Social sharing and campaigns
ActiveCampaign
8.4
Blackbaud CRM
Social profile integration
ActiveCampaign
8.1
Blackbaud CRM

Reporting & Analytics

ActiveCampaign
8.5
Blackbaud CRM
Dashboards
ActiveCampaign
8.5
Blackbaud CRM
Standard reports
ActiveCampaign
8.6
Blackbaud CRM
Custom reports
ActiveCampaign
8.3
Blackbaud CRM

Platform & Infrastructure

ActiveCampaign
8.7
Blackbaud CRM
API
ActiveCampaign
8.7
Blackbaud CRM
Role-based workflow & approvals
ActiveCampaign
8.4
Blackbaud CRM
Customizability
ActiveCampaign
8.6
Blackbaud CRM
Integration with Salesforce.com
ActiveCampaign
8.6
Blackbaud CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Blackbaud CRM
Integration with SugarCRM
ActiveCampaign
8.8
Blackbaud CRM

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Blackbaud CRM

  • It is incredibly user-friendly! From the first time I opened a constituent profile, I could easily navigate between tabs and find the information I need in a timely fashion without confusion.
  • It allows personalization! Depending on what information is most relevant to me, I can organize the widgets that are shown first. I typically look at the same few pieces of information on every profile, so I don't have to dig for it!
Ashley Milton | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Blackbaud CRM

  • The marriage of event registration (on-line) and CRM needs some work.
  • Challenges to adapt to organization culture surrounding things like "naming conventions", specialized reporting needs, some bugs in roll-up reporting on couples or families.
  • Tribute giving tracking/reporting is awkward.
  • Better shared language of function between BBCRM and other BB products like Netcommunity and Raiser's Edge. Can cause some errors in the implementation process.
  • Netcommunity functionality pushing data to CRM is messy and fraught with challenges.
Wendy Johnson | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Blackbaud CRM

Blackbaud CRM 6.4
Based on 7 answers
We've covered a lot, but mostly because we are happy with the system overall. There are a few kinks, and sometimes it takes a minute to figure out the right wording to pull a report or the best way to code a new category that we want to track. But Blackbaud is always there to help us, and once things are figured out - they are super simple to replicate. It wouldn't be worth it to switch to a new system and lose of all our information and time put in to mastering the system
Rebecca Armstrong | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Blackbaud CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Blackbaud CRM

Blackbaud CRM 9.0
Based on 2 answers
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Blackbaud CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Blackbaud CRM

Blackbaud CRM 6.4
Based on 15 answers
It is purely dependant on who you reach and speak to. You can call twice in an hour period and get two completely different answers. You can get people who are willing to help, people who just tell you no, or people who have no idea what to do. They need to work harder on training their support people. The chat function works very well for simple questions and is my preferred go-to when seeking help.
Stephanie Wollenburg | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Blackbaud CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Blackbaud CRM

In comparing Blackbaud CRM to Raiser's Edge, there is more room to configure, customize and seems more refined. In terms of more refined, I am referring to the user interface, the capturing of data, ability to perform simple or complex marketing processes.
Salvador Orochena | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Blackbaud CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Blackbaud CRM

  • If you go with Blackbaud purchase the extended training package. Your staff will thank you.
  • The mantra is "If it isn't in Blackbaud it doesn't exist" is a contradiction because best practice with Blackbaud is to not use attachments which means we had to archive copies of donor letters or membership in a completely separate system. Really? What is the point? Or pay more and more and more...
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Blackbaud CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Blackbaud CRM Editions & Modules

Edition
BlackBaud CRM$99.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Blackbaud CRM
6.8

Likelihood to Renew

ActiveCampaign
9.1
Blackbaud CRM
6.4

Usability

ActiveCampaign
8.1
Blackbaud CRM

Reliability and Availability

ActiveCampaign
9.1
Blackbaud CRM
9.0

Performance

ActiveCampaign
8.6
Blackbaud CRM

Support Rating

ActiveCampaign
6.7
Blackbaud CRM
6.4

In-Person Training

ActiveCampaign
7.3
Blackbaud CRM

Implementation Rating

ActiveCampaign
8.5
Blackbaud CRM

Scalability

ActiveCampaign
8.8
Blackbaud CRM

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