What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
843 Ratings
89 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
843 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
89 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Blackbaud CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    560 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    497 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    451 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    322 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    363 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    507 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    652 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    627 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    554 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Blackbaud CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    474 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    389 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Blackbaud CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    273 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Blackbaud CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    245 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Blackbaud CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    576 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    563 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Blackbaud CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    377 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    398 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Renew, Availability
    • Blackbaud CRM is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    647 Ratings
    9.9

    Blackbaud CRM

    99%
    27 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    6.4

    Blackbaud CRM

    64%
    7 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    9.0

    Blackbaud CRM

    90%
    2 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    6.3

    Blackbaud CRM

    63%
    16 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Blackbaud CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Blackbaud CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Blackbaud

    Blackbaud CRM would be a great tool for larger organizations or higher education institutions with a high quantity of constituents. It is great for organizing a lot of information in a single record. While it would be great for any organization, it may be under-utilized for smaller businesses that don't have repeat customers or constant information streams.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Blackbaud

    • Managing a large development/fundraising team's goals and outcomes
    • Working hand-in-glove with various types of fundraising activities: research, on-line, direct mail, events, grants, and planned giving
    • Layers of security that enable user groups to get what they need and nothing more
    • Reporting! Reporting! Reporting!
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Blackbaud

    • As an enterprise application, I would like to see additional application administration functionality incorporated as part of the application. A specific example is providing additional functionality to address database maintenance.
    • Additional report development tools to allow users (non technical) to create dynamic reports. Currently you can use MS Report Builder and leverage an adhoc query but believe this can be enhanced further.
    • Surface the Financial Transaction Model to the application further. This would allow users to see revenue changes overtime better when reconciling revenue.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Blackbaud CRM

    Starting Price

    Editions & Modules

    Blackbaud CRM editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      ActiveCampaign

      For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
      • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
      • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
      • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
      • Reporting - The ability to see specific open, click, and conversion rates in one place.
      • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
      Read full review

      Blackbaud

      We've covered a lot, but mostly because we are happy with the system overall. There are a few kinks, and sometimes it takes a minute to figure out the right wording to pull a report or the best way to code a new category that we want to track. But Blackbaud is always there to help us, and once things are figured out - they are super simple to replicate. It wouldn't be worth it to switch to a new system and lose of all our information and time put in to mastering the system
      Read full review

      Usability

      ActiveCampaign

      ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
      Read full review

      Blackbaud

      No answers on this topic

      Reliability and Availability

      ActiveCampaign

      I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
      Read full review

      Blackbaud

      No answers on this topic

      Performance

      ActiveCampaign

      Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
      Read full review

      Blackbaud

      No answers on this topic

      Support Rating

      ActiveCampaign

      This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
      Read full review

      Blackbaud

      It is purely dependant on who you reach and speak to. You can call twice in an hour period and get two completely different answers. You can get people who are willing to help, people who just tell you no, or people who have no idea what to do. They need to work harder on training their support people. The chat function works very well for simple questions and is my preferred go-to when seeking help.
      Read full review

      Implementation Rating

      ActiveCampaign

      Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
      Read full review

      Blackbaud

      No answers on this topic

      Alternatives Considered

      ActiveCampaign

      I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
      Read full review

      Blackbaud

      Blackbaud is a big name brand, that has a lot of options for your organization. Since it has different layers, you have the ability to seek support from all of those layers whenever. There are organizations all around the world, so you have the ability to join support groups where you can find other organizations that are dealing with similar issues or things to figure out.
      Read full review

      Scalability

      ActiveCampaign

      My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
      Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
      At this point, I don't think I'd ever use any other platform!
      Read full review

      Blackbaud

      No answers on this topic

      Return on Investment

      ActiveCampaign

      • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
      • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
      • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
      • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
      • ActiveCampaign Automations save us a significant amount of time.
      Read full review

      Blackbaud

      • If you go with Blackbaud purchase the extended training package. Your staff will thank you.
      • The mantra is "If it isn't in Blackbaud it doesn't exist" is a contradiction because best practice with Blackbaud is to not use attachments which means we had to archive copies of donor letters or membership in a completely separate system. Really? What is the point? Or pay more and more and more...
      Read full review

      Screenshots

      Add comparison