What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Bluecore

2 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Bluecore

2 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Bluecore

If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Bluecore
7.9
WYSIWYG email editor
ActiveCampaign
7.7
Bluecore
9.0
Dynamic content
ActiveCampaign
7.4
Bluecore
9.0
Ability to test dynamic content
ActiveCampaign
7.5
Bluecore
9.0
Landing pages
ActiveCampaign
6.7
Bluecore
A/B testing
ActiveCampaign
7.2
Bluecore
8.0
Mobile optimization
ActiveCampaign
7.7
Bluecore
8.0
Email deliverability
ActiveCampaign
8.3
Bluecore
8.0
List management
ActiveCampaign
8.1
Bluecore
Triggered drip sequences
ActiveCampaign
9.3
Bluecore
4.0

Reporting & Analytics

ActiveCampaign
7.0
Bluecore
8.0
Dashboards
ActiveCampaign
7.1
Bluecore
8.0
Standard reports
ActiveCampaign
7.3
Bluecore
8.0
Custom reports
ActiveCampaign
6.7
Bluecore

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
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Cons

  • I wish they had a landing page builder included (like other tools do)
  • Their forms are not very customizable
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  • There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
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Alternatives Considered

ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.
Lauren Lopez profile photo
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
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Return on Investment

  • Cost effective way of sending emails
  • Allows you to create campaigns that run in the background
  • Helps those who are new to creating email campaigns and makes it easy to do
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  • Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bluecore

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details