What users are saying about
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Top Rated
78 Ratings
2 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
2 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is fantastic for getting a plan together and organizing a bird's-eye view of your sales and marketing. It's super helpful to set up automation and educate yourself on the options available to you in that realm of sales. It's not necessarily the best email blast system, I personally prefer Campaign Monitor.
Sarah Bandy profile photo

Bluecore

If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Bluecore
7.9
WYSIWYG email editor
ActiveCampaign
7.7
Bluecore
9.0
Dynamic content
ActiveCampaign
7.6
Bluecore
9.0
Ability to test dynamic content
ActiveCampaign
7.7
Bluecore
9.0
Landing pages
ActiveCampaign
6.8
Bluecore
A/B testing
ActiveCampaign
7.4
Bluecore
8.0
Mobile optimization
ActiveCampaign
7.8
Bluecore
8.0
Email deliverability
ActiveCampaign
8.3
Bluecore
8.0
List management
ActiveCampaign
8.4
Bluecore
Triggered drip sequences
ActiveCampaign
9.4
Bluecore
4.0

Reporting & Analytics

ActiveCampaign
7.2
Bluecore
8.0
Dashboards
ActiveCampaign
7.2
Bluecore
8.0
Standard reports
ActiveCampaign
7.4
Bluecore
8.0
Custom reports
ActiveCampaign
7.1
Bluecore

Pros

ActiveCampaign

  • Ease-of-use. Marketing automation has never been this easy. You don't need a marketing tech background to build elaborate automations in this tool. Everything is intuitive.
  • The automation builder is flat out incredible. For an inexpensive solution, I'm blown away by the automation capabilities of ActiveCampaign. It blows many of the more expensive solutions like Pardot out of the universe. Not quite on a Marketo level, but ballpark.
  • Affordable. The thing I love about ActiveCampaign is that it's inexpensive to get started, but won't restrict growth. AC scales from start up to enterprise.
Austin Schmidt profile photo

Bluecore

  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
No photo available

Cons

ActiveCampaign

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo

Bluecore

  • There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
No photo available

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Bluecore

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Bluecore

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Bluecore

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Bluecore

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Bluecore

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Bluecore

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

Dr Olivier Becherel - Leadership and Executive Coaching profile photo

Bluecore

Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
No photo available

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Bluecore

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo

Bluecore

  • Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.
No photo available

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bluecore

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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