What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
2 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 8.6 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Bluecore

If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Bluecore
7.9
WYSIWYG email editor
ActiveCampaign
7.7
Bluecore
9.0
Dynamic content
ActiveCampaign
7.3
Bluecore
9.0
Ability to test dynamic content
ActiveCampaign
7.4
Bluecore
9.0
Landing pages
ActiveCampaign
6.7
Bluecore
A/B testing
ActiveCampaign
7.1
Bluecore
8.0
Mobile optimization
ActiveCampaign
7.7
Bluecore
8.0
Email deliverability
ActiveCampaign
8.3
Bluecore
8.0
List management
ActiveCampaign
8.1
Bluecore
Triggered drip sequences
ActiveCampaign
9.3
Bluecore
4.0

Reporting & Analytics

ActiveCampaign
7.0
Bluecore
8.0
Dashboards
ActiveCampaign
7.0
Bluecore
8.0
Standard reports
ActiveCampaign
7.2
Bluecore
8.0
Custom reports
ActiveCampaign
6.8
Bluecore

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
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  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
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Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
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Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
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Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bluecore

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details