What users are saying about
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Top Rated
696 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
60 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Bunchball Nitro for Salesforce

Well suited for devs that are very amateur level and an Enterprise that doesn't have the budget for a lot of custom software. This tool makes that way easier of a process and cost.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Bunchball Nitro for Salesforce
WYSIWYG email editor
ActiveCampaign
8.0
Bunchball Nitro for Salesforce
Dynamic content
ActiveCampaign
8.6
Bunchball Nitro for Salesforce
Ability to test dynamic content
ActiveCampaign
8.1
Bunchball Nitro for Salesforce
Landing pages
ActiveCampaign
7.2
Bunchball Nitro for Salesforce
A/B testing
ActiveCampaign
8.7
Bunchball Nitro for Salesforce
Mobile optimization
ActiveCampaign
8.3
Bunchball Nitro for Salesforce
Email deliverability reporting
ActiveCampaign
9.0
Bunchball Nitro for Salesforce
List management
ActiveCampaign
8.9
Bunchball Nitro for Salesforce
Triggered drip sequences
ActiveCampaign
9.3
Bunchball Nitro for Salesforce

Lead Management

ActiveCampaign
8.5
Bunchball Nitro for Salesforce
Lead nurturing
ActiveCampaign
8.8
Bunchball Nitro for Salesforce
Lead scoring and grading
ActiveCampaign
8.3
Bunchball Nitro for Salesforce
Data quality management
ActiveCampaign
8.4
Bunchball Nitro for Salesforce
Automated sales alerts and tasks
ActiveCampaign
8.6
Bunchball Nitro for Salesforce

Campaign Management

ActiveCampaign
8.3
Bunchball Nitro for Salesforce
Calendaring
ActiveCampaign
8.0
Bunchball Nitro for Salesforce
Event/webinar marketing
ActiveCampaign
8.6
Bunchball Nitro for Salesforce

Social Media Marketing

ActiveCampaign
8.6
Bunchball Nitro for Salesforce
Social sharing and campaigns
ActiveCampaign
8.7
Bunchball Nitro for Salesforce
Social profile integration
ActiveCampaign
8.5
Bunchball Nitro for Salesforce

Reporting & Analytics

ActiveCampaign
8.6
Bunchball Nitro for Salesforce
Dashboards
ActiveCampaign
8.7
Bunchball Nitro for Salesforce
Standard reports
ActiveCampaign
8.6
Bunchball Nitro for Salesforce
Custom reports
ActiveCampaign
8.5
Bunchball Nitro for Salesforce

Platform & Infrastructure

ActiveCampaign
8.8
Bunchball Nitro for Salesforce
API
ActiveCampaign
8.9
Bunchball Nitro for Salesforce
Role-based workflow & approvals
ActiveCampaign
8.5
Bunchball Nitro for Salesforce
Customizability
ActiveCampaign
8.7
Bunchball Nitro for Salesforce
Integration with Salesforce.com
ActiveCampaign
8.8
Bunchball Nitro for Salesforce
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Bunchball Nitro for Salesforce
Integration with SugarCRM
ActiveCampaign
8.8
Bunchball Nitro for Salesforce

Sales Gamification

ActiveCampaign
Bunchball Nitro for Salesforce
6.9
Sales contest templates
ActiveCampaign
Bunchball Nitro for Salesforce
6.6
Custom sales contests
ActiveCampaign
Bunchball Nitro for Salesforce
5.6
Team competitions
ActiveCampaign
Bunchball Nitro for Salesforce
5.6
Multiple competitions
ActiveCampaign
Bunchball Nitro for Salesforce
7.0
Contest flexibility
ActiveCampaign
Bunchball Nitro for Salesforce
7.2
Sales rep view
ActiveCampaign
Bunchball Nitro for Salesforce
8.0
Mobile game functionality
ActiveCampaign
Bunchball Nitro for Salesforce
7.5
Game notifications & updates
ActiveCampaign
Bunchball Nitro for Salesforce
7.2
Social competition / Game collaboration
ActiveCampaign
Bunchball Nitro for Salesforce
6.7
Sales game integration to Salesforce
ActiveCampaign
Bunchball Nitro for Salesforce
7.0
Sales performance reporting
ActiveCampaign
Bunchball Nitro for Salesforce
7.2
TV streaming
ActiveCampaign
Bunchball Nitro for Salesforce
6.9

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Bunchball Nitro for Salesforce

  • It enables the end-user to develop, manage and optimize game mechanics.
  • Salesforce and other integrations make it really easy and convenient to add to your technology stack.
  • The software supports notifications, social shares and leaderboards and users have complete control over all activities that are created while using a number of game templates.
alim mukhida | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Bunchball Nitro for Salesforce

  • Limited in capacity.
  • Pricing.
  • Support.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Bunchball Nitro for Salesforce

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Bunchball Nitro for Salesforce

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Bunchball Nitro for Salesforce

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Bunchball Nitro for Salesforce

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Bunchball Nitro for Salesforce

Bunchball Nitro for Salesforce 7.6
Based on 3 answers
I cannot complain. I have only loved using it and forgot what its like to not use it!
Katherine Gonzalez | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Bunchball Nitro for Salesforce

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Bunchball Nitro for Salesforce

I think Bunchball just has a cleaner interface which makes it more appealing to the end user and has a great team supporting the product that does a great job in advocating and demoing the product
Katherine Gonzalez | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Bunchball Nitro for Salesforce

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Bunchball Nitro for Salesforce

  • Positive return on investment as I feel like it has really helped me get a better view of my sales performance.
  • The reporting is very clean and easy to read.
  • The wide variety of gamification is great to give you control over all activities.
alim mukhida | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Bunchball Nitro for Salesforce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bunchball Nitro for Salesforce Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Bunchball Nitro for Salesforce
7.0

Likelihood to Renew

ActiveCampaign
9.0
Bunchball Nitro for Salesforce

Usability

ActiveCampaign
8.2
Bunchball Nitro for Salesforce

Reliability and Availability

ActiveCampaign
9.1
Bunchball Nitro for Salesforce

Performance

ActiveCampaign
8.6
Bunchball Nitro for Salesforce

Support Rating

ActiveCampaign
6.5
Bunchball Nitro for Salesforce
7.6

In-Person Training

ActiveCampaign
7.3
Bunchball Nitro for Salesforce

Implementation Rating

ActiveCampaign
8.5
Bunchball Nitro for Salesforce

Scalability

ActiveCampaign
8.8
Bunchball Nitro for Salesforce

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