What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
Top Rated
60 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
Top Rated
60 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Campaign Monitor
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Campaign Monitor
Dynamic content
ActiveCampaign
7.3
Campaign Monitor
7.8
Ability to test dynamic content
ActiveCampaign
7.4
Campaign Monitor
8.0
Landing pages
ActiveCampaign
6.7
Campaign Monitor
A/B testing
ActiveCampaign
7.1
Campaign Monitor
8.6
Mobile optimization
ActiveCampaign
7.7
Campaign Monitor
Email deliverability
ActiveCampaign
8.3
Campaign Monitor
10.0
List management
ActiveCampaign
8.1
Campaign Monitor
Triggered drip sequences
ActiveCampaign
9.3
Campaign Monitor

Reporting & Analytics

ActiveCampaign
7.0
Campaign Monitor
10.0
Dashboards
ActiveCampaign
7.0
Campaign Monitor
Standard reports
ActiveCampaign
7.2
Campaign Monitor
10.0
Custom reports
ActiveCampaign
6.8
Campaign Monitor

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • API
  • White Label / Resell
  • Usable
Nick Wynkoop profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.
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Usability

No score
No answers yet
No answers on this topic
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
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Campaign Monitor is at the bottom of the list. Our department had selected the service prior to my employment.
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Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
  • It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.
Nicholas De Salvo profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details