What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Campaign Monitor

Top Rated
56 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Campaign Monitor

Top Rated
56 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Tracy Beers profile photo

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Campaign Monitor
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Campaign Monitor
Dynamic content
ActiveCampaign
7.4
Campaign Monitor
7.8
Ability to test dynamic content
ActiveCampaign
7.5
Campaign Monitor
8.0
Landing pages
ActiveCampaign
6.7
Campaign Monitor
A/B testing
ActiveCampaign
7.2
Campaign Monitor
8.6
Mobile optimization
ActiveCampaign
7.7
Campaign Monitor
Email deliverability
ActiveCampaign
8.3
Campaign Monitor
10.0
List management
ActiveCampaign
8.1
Campaign Monitor
Triggered drip sequences
ActiveCampaign
9.3
Campaign Monitor

Reporting & Analytics

ActiveCampaign
7.0
Campaign Monitor
10.0
Dashboards
ActiveCampaign
7.1
Campaign Monitor
Standard reports
ActiveCampaign
7.3
Campaign Monitor
10.0
Custom reports
ActiveCampaign
6.7
Campaign Monitor

Pros

  • Email Automation
  • CRM
  • Sales Pipelines
Adam Middlesworth profile photo
  • API
  • White Label / Resell
  • Usable
Nick Wynkoop profile photo

Cons

  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
No photo available
  • Simple templates
  • Inborn templates
  • WYSIWYG
Nick Wynkoop profile photo

Usability

No score
No answers yet
No answers on this topic
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
Once templates are set up, Campaign Monitor seems to be easier to use for novices than either MailChimp or Vertical Response. There is less back-and-forth between steps, and Campaign Monitor seems to want to usher you along all the steps as quickly as possible without the need for reviewing and testing. A/B testing is a breeze, and can automatically send emails after a certain threshold is reached.This comes at a price, as emails turn out to be more formulaic and less dynamic
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Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • Since we are not a for-profit organization, there is no specific ROI to report
  • From a communication standpoint, it allows us to easily and quickly send out mass emails without going through numerous steps. Many other email communications products force you to go through multiple steps, including testing, before sending an email.
  • Once templates are set up, the ease of use of the product makes it easy for even novices to begin sending emails without any further knowledge of HTML. The strict templates also ensure that there are less chances for user error, which can be an issue when working with HTML tables to format an email.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details