ActiveCampaign vs. ClickFunnels

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
ClickFunnels
Score 7.5 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Pricing
ActiveCampaignClickFunnels
Editions & Modules
No answers on this topic
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Offerings
Pricing Offerings
ActiveCampaignClickFunnels
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignClickFunnels
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
The price is better because I didn't need all the features IS had. Simplicity of AC vs. IS. IS is a beast of a system. It takes a lot of time to get up and running. Campaign builder in IS was great but sometimes you couldn't find the emails to attach, they would either show an …
Chose ActiveCampaign
I like ClickFunnels for the sales funnels, but their email campaign part did not live up to my expectations. Theirs was pricier and did not have all the bells and whistles that Active Campaign offers.
Chose ActiveCampaign
ActiveCampaign is more specialized in email marketing and has more powerful features than ClickFunnels.

The strongest point is that even though it is a complex software, it is extremely simple to understand and use. ActiveCampaign does an extremely good job at teaching you how …
Chose ActiveCampaign
I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API.

The cost to get started is relatively low for access to automation and tagging …
Chose ActiveCampaign
ActiveCampaign focuses much more on automation and email marketing. It also has highly advanced customization in both marketing campaigns and contacts, allowing them to tag and send content based on the interaction that the contact has had. ActiveCampaign offers custom email, …
Chose ActiveCampaign
this is by far my favourite in terms of automations and managebility
Chose ActiveCampaign
I've never really used anything else than ActiveCampaign and I'm pretty happy with it.
Chose ActiveCampaign
I was recommended ActiveCampaign by our marketing coach as they had a good experience so I went with it.
Chose ActiveCampaign
I chose ActiveCampaign based on a recommendation of another user for their follow-up sequences. I prefer ActiveCampaign's interface for setting up automations and the workflow view. It's easy to use.
Chose ActiveCampaign
Automations are more advanced.
Chose ActiveCampaign
I used Mailchimp when I first started out as they offered a few version, something that I wish AC would offer. It enabled me to start on my business but feel free comfortable testing until I was ready to upgrade - It was a pain to learn a few system but AC did give me more …
Chose ActiveCampaign
So far, ActiveCampaign is the winner although it would be nice if some of the features were easier to use and understand.
Chose ActiveCampaign
Pricing is comparable. Automation is easiest (and quickest) with AC. Mailchimp has a better editor in my opinion. Constant Contact is quickest to set up (again in my opinion). None have as good of analytics as ActiveCampaign.
Chose ActiveCampaign
Others don't come close. Moved a client over from Mailchimp as it was more expensive, limited, didn't allow you to select multiple lists so you had to waste time sending and duplicating campaigns which were annoying! This is the best solution for emails and I recommend it to …
Chose ActiveCampaign
ActiveCampaign is a great option for the middle range company - it has TONS of functionality, akin to your Infusionsofts, but at a more affordable price range.
I selected Active Campaign as I use Kajabi, Thrivecart, and EverWebinar, and AC integrates really nicely with all of …
Chose ActiveCampaign
Much more user friendly than either Mailchimp or AWeber in my opinion.
Also much cheaper than AWeber.
It has been easier to integrate into my business than the others, but was also very easy to transfer any info from the other platforms to ActiveCampaign.
Chose ActiveCampaign
Switched from FloDesk to ActiveCampaign specifically because of the integration points with calendar apps and Click Funnels. This in itself allowed me to skip the hassle of using Zapier to connect all my products together.
Chose ActiveCampaign
Mailchimp has always “felt” more clunky to me than other platforms in general. Active Campaign simply has better features for building lists
Chose ActiveCampaign
I use them for different things, so I don't find them to be in competition for my current needs, per se.
Chose ActiveCampaign
I haven't used others. I selected them upon recommendation from a friend. I did some research on free options, which were limited in scope. I found Active Campaign to have everything I needed at a reasonable price. I'm very happy with the decision and will continue to use them …
Chose ActiveCampaign
AWeber is way too limiting. ConvertKit wasn't as intuitive and also very limiting. Mailchimp was ultra basic. ActiveCampaign was easy to figure out, enough to keep simple but have the ability to add more complexity. I'd say anyone should use ActiveCampaign. From what I've seen, …
Chose ActiveCampaign
Overall, we selected ActiveCampaign based on the features offered, the ease of use (and therefore the ease of training others to use), and the overall value for the price. The competitors I have used or evaluated in the past may occasionally be better than ActiveCampaign in one …
Chose ActiveCampaign
The automation and the amount of possibilities it provides me is one of the better reasons why I chose to go with AC. The ability to also receive automations from others and implement them into my profile is a huge time saver as well. The delivery rate is pretty good of the …
Chose ActiveCampaign
Everything we sent with Mailchimp ended up in spam. We’re not sure why, maybe it even wasn’t the program's fault but it happened. The minute we changed to AC the open rate of our emails skyrocketed. Also, it was a lot easier to use and understand. The user experience design of …
ClickFunnels
Chose ClickFunnels
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and …
Chose ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing …
Chose ClickFunnels
ClickFunnels has been the easiest solution when it comes to building sales funnels. I have also been using them for a very long time, so the time it takes to learn a new software is not worth it for me. ClickFunnels has all the solutions at the moment.
- It is simple to use.
- …
Chose ClickFunnels
  • Ontraport is too hard and far more complicated than ClickFunnels.
  • Samcart - took a test drive but no training, bad funnel support, and there wasn't email automation.
  • Unbounce - less expensive, but you give up flexibility, features, and a terrible payment gateway option, no email …
Chose ClickFunnels
Clickfunnels and GetResponse - I actually prefer the user experience of GetResponse (easier navigation, more standard spacing and design), but I'd still choose Clickfunnels over GetResponse because of the user community and replicable templates.
Wishpond - I would choose …
Chose ClickFunnels
I used the ONTRAPORT landing page system for a couple of months and was really unhappy with the way it integrated with my email system and wasn't very customizable. Squarespace has an extremely limited capacity for landing pages and email/funnel integrations. Basically, the two …
Top Pros
Top Cons
Features
ActiveCampaignClickFunnels
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
13% above category average
ClickFunnels
-
Ratings
WYSIWYG email editor9.3581 Ratings00 Ratings
Dynamic content9.0520 Ratings00 Ratings
Ability to test dynamic content8.7471 Ratings00 Ratings
Landing pages8.0338 Ratings00 Ratings
A/B testing9.0380 Ratings00 Ratings
Mobile optimization9.3526 Ratings00 Ratings
Email deliverability reporting7.4631 Ratings00 Ratings
List management9.6650 Ratings00 Ratings
Triggered drip sequences9.6574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.4
524 Ratings
4% below category average
ClickFunnels
-
Ratings
Lead nurturing automation9.1491 Ratings00 Ratings
Lead scoring and grading8.1359 Ratings00 Ratings
Data quality management9.1401 Ratings00 Ratings
Automated sales alerts and tasks9.1355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.5
374 Ratings
22% above category average
ClickFunnels
-
Ratings
Calendaring9.6295 Ratings00 Ratings
Event/webinar marketing9.4286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
287 Ratings
24% above category average
ClickFunnels
-
Ratings
Social sharing and campaigns9.6254 Ratings00 Ratings
Social profile integration9.4250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.3
627 Ratings
10% above category average
ClickFunnels
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.0377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
ClickFunnels
-
Ratings
API9.5391 Ratings00 Ratings
Role-based workflow & approvals9.2267 Ratings00 Ratings
Customizability9.4420 Ratings00 Ratings
Integration with Salesforce.com9.292 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings00 Ratings
Integration with SugarCRM9.756 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ActiveCampaign
-
Ratings
ClickFunnels
4.1
12 Ratings
53% below category average
Landing page A/B testing:00 Ratings4.811 Ratings
Dynamic page text replacement00 Ratings3.87 Ratings
Real-time analytics dashboard00 Ratings4.512 Ratings
SEO tools00 Ratings3.710 Ratings
Optimization recommendations00 Ratings3.78 Ratings
Best Alternatives
ActiveCampaignClickFunnels
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Leadpages
Leadpages
Score 7.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignClickFunnels
Likelihood to Recommend
7.9
(676 ratings)
5.2
(33 ratings)
Likelihood to Renew
8.4
(25 ratings)
10.0
(2 ratings)
Usability
7.6
(38 ratings)
10.0
(2 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.9
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(41 ratings)
10.0
(12 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
9.0
(1 ratings)
Configurability
6.5
(4 ratings)
-
(0 ratings)
Ease of integration
8.9
(4 ratings)
-
(0 ratings)
Product Scalability
1.6
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.5
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignClickFunnels
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
ClickFunnels
Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
ClickFunnels
  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
ClickFunnels
  • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
  • User navigation - It's not necessarily user intuitive.
  • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
  • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
ClickFunnels
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
ClickFunnels
Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
Read full review
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
ClickFunnels
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
ClickFunnels
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
ClickFunnels
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
ClickFunnels
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
Read full review
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
ClickFunnels
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
ClickFunnels
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time