What users are saying about
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Top Rated
699 Ratings
24 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
24 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Close

Close.io is well suited for a sales organization who wants to track leads, make sure none slip through the cracks, move them into opportunities as discussions progress, and close new business. The simplicity of the platform is part of why it's powerful - it's full feature set can be easily understood and leveraged by even those without much training on the system. I'm not sure where Close.io would be less appropriate...
Erik Zahnlecker | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Close
WYSIWYG email editor
ActiveCampaign
8.0
Close
Dynamic content
ActiveCampaign
8.6
Close
Ability to test dynamic content
ActiveCampaign
8.1
Close
Landing pages
ActiveCampaign
7.2
Close
A/B testing
ActiveCampaign
8.7
Close
Mobile optimization
ActiveCampaign
8.4
Close
Email deliverability reporting
ActiveCampaign
9.0
Close
List management
ActiveCampaign
8.9
Close
Triggered drip sequences
ActiveCampaign
9.3
Close

Lead Management

ActiveCampaign
8.5
Close
Lead nurturing
ActiveCampaign
8.8
Close
Lead scoring and grading
ActiveCampaign
8.3
Close
Data quality management
ActiveCampaign
8.4
Close
Automated sales alerts and tasks
ActiveCampaign
8.6
Close

Campaign Management

ActiveCampaign
8.3
Close
Calendaring
ActiveCampaign
8.0
Close
Event/webinar marketing
ActiveCampaign
8.6
Close

Social Media Marketing

ActiveCampaign
8.6
Close
Social sharing and campaigns
ActiveCampaign
8.7
Close
Social profile integration
ActiveCampaign
8.5
Close

Reporting & Analytics

ActiveCampaign
8.6
Close
Dashboards
ActiveCampaign
8.7
Close
Standard reports
ActiveCampaign
8.6
Close
Custom reports
ActiveCampaign
8.5
Close

Platform & Infrastructure

ActiveCampaign
8.8
Close
API
ActiveCampaign
8.9
Close
Role-based workflow & approvals
ActiveCampaign
8.5
Close
Customizability
ActiveCampaign
8.7
Close
Integration with Salesforce.com
ActiveCampaign
8.8
Close
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Close
Integration with SugarCRM
ActiveCampaign
8.8
Close

Sales Force Automation

ActiveCampaign
Close
8.6
Customer data management / contact management
ActiveCampaign
Close
7.9
Workflow management
ActiveCampaign
Close
8.2
Territory management
ActiveCampaign
Close
8.0
Opportunity management
ActiveCampaign
Close
8.4
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Close
9.0
Contract management
ActiveCampaign
Close
10.0
Interaction tracking
ActiveCampaign
Close
7.5
Channel / partner relationship management
ActiveCampaign
Close
9.7

Customer Service & Support

ActiveCampaign
Close
9.2
Case management
ActiveCampaign
Close
8.0
Call center management
ActiveCampaign
Close
9.7
Help desk management
ActiveCampaign
Close
10.0

Marketing Automation

ActiveCampaign
Close
8.9
Lead management
ActiveCampaign
Close
7.7
Email marketing
ActiveCampaign
Close
10.0

CRM Project Management

ActiveCampaign
Close
7.4
Task management
ActiveCampaign
Close
5.5
Billing and invoicing management
ActiveCampaign
Close
10.0
Reporting
ActiveCampaign
Close
6.7

CRM Reporting & Analytics

ActiveCampaign
Close
9.3
Forecasting
ActiveCampaign
Close
10.0
Pipeline visualization
ActiveCampaign
Close
8.0
Customizable reports
ActiveCampaign
Close
10.0

Customization

ActiveCampaign
Close
8.0
Custom fields
ActiveCampaign
Close
8.0
Custom objects
ActiveCampaign
Close
10.0
Scripting environment
ActiveCampaign
Close
8.0
API for custom integration
ActiveCampaign
Close
6.0

Security

ActiveCampaign
Close
7.8
Single sign-on capability
ActiveCampaign
Close
8.0
Role-based user permissions
ActiveCampaign
Close
7.5

Social CRM

ActiveCampaign
Close
10.0
Social data
ActiveCampaign
Close
10.0
Social engagement
ActiveCampaign
Close
10.0

Integrations with 3rd-party Software

ActiveCampaign
Close
7.0
Marketing automation
ActiveCampaign
Close
7.0

Platform

ActiveCampaign
Close
10.0
Mobile access
ActiveCampaign
Close
10.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Close

  • You can search for prospects by your activity & notes.
  • It helps automate the follow up process.
  • It ties cold emailing into a powerful CRM all in one portal.
Joe Gatto | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Close

  • Minor bugs? - Sometime when I'm replying to an account it attempts to send the email as a different user. Thankfully I've only missed it when sending internal emails!
Ryan McCarty | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Close

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Close

Close 7.0
Based on 1 answer
Close is a simpler platform to use when it comes to initiating email campaigns and managing leads. It has great visibility on opportunities and can be shared with specified users or can also be kept confidential. Close is not for someone who is very new to tools of its kind.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Close

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Close

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Close

Close 7.0
Based on 1 answer
I haven't really had the need to use their support, but the only time I had an issue with the platform, the Close team was very attentive and responded in a short span of time. Also they take minimal time to solve issues. The only con here is there is no way to reach out to them apart from email.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Close

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Close

Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable and though it worked, we spend a lot of time managing it. Close was able to solve all our issues and save us hours per week in admin work.
Jason Vance | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Close

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Close

  • Has allowed us to have full visibility into our pipeline
  • Has allowed us to automate lead entry and follow up, saving us tons of time and helping us to make sure we're not letting people slip through the cracks. This is done through the Zapier integration and new email sequences feature
Erik Zahnlecker | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Close

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Close Editions & Modules

Edition
Starter$291
Basic$691
Professional$991
Business$1491
  1. per user, monthly
Additional Pricing Details
15% discount on annual pricing in addition to the month-to-month prices listed here.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Close
9.0

Likelihood to Renew

ActiveCampaign
9.0
Close

Usability

ActiveCampaign
8.2
Close
7.0

Reliability and Availability

ActiveCampaign
9.1
Close

Performance

ActiveCampaign
8.6
Close

Support Rating

ActiveCampaign
6.5
Close
7.0

In-Person Training

ActiveCampaign
7.3
Close

Implementation Rating

ActiveCampaign
8.5
Close

Scalability

ActiveCampaign
8.8
Close

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