What users are saying about
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Top Rated
684 Ratings
115 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
115 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Crazy Egg

+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights+ Best fit if someone who is looking for deeper insights of individual page- Not suggested for very fewer visits of a website. Suggested to improve better visit count
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Crazy Egg
WYSIWYG email editor
ActiveCampaign
8.1
Crazy Egg
Dynamic content
ActiveCampaign
8.5
Crazy Egg
Ability to test dynamic content
ActiveCampaign
8.0
Crazy Egg
Landing pages
ActiveCampaign
7.1
Crazy Egg
A/B testing
ActiveCampaign
8.7
Crazy Egg
Mobile optimization
ActiveCampaign
8.2
Crazy Egg
Email deliverability reporting
ActiveCampaign
8.9
Crazy Egg
List management
ActiveCampaign
8.8
Crazy Egg
Triggered drip sequences
ActiveCampaign
9.1
Crazy Egg

Lead Management

ActiveCampaign
8.5
Crazy Egg
Lead nurturing
ActiveCampaign
8.8
Crazy Egg
Lead scoring and grading
ActiveCampaign
8.4
Crazy Egg
Data quality management
ActiveCampaign
8.2
Crazy Egg
Automated sales alerts and tasks
ActiveCampaign
8.6
Crazy Egg

Campaign Management

ActiveCampaign
7.9
Crazy Egg
Calendaring
ActiveCampaign
7.7
Crazy Egg
Event/webinar marketing
ActiveCampaign
8.1
Crazy Egg

Social Media Marketing

ActiveCampaign
8.3
Crazy Egg
Social sharing and campaigns
ActiveCampaign
8.4
Crazy Egg
Social profile integration
ActiveCampaign
8.1
Crazy Egg

Reporting & Analytics

ActiveCampaign
8.5
Crazy Egg
Dashboards
ActiveCampaign
8.5
Crazy Egg
Standard reports
ActiveCampaign
8.6
Crazy Egg
Custom reports
ActiveCampaign
8.3
Crazy Egg

Platform & Infrastructure

ActiveCampaign
8.7
Crazy Egg
API
ActiveCampaign
8.7
Crazy Egg
Role-based workflow & approvals
ActiveCampaign
8.4
Crazy Egg
Customizability
ActiveCampaign
8.6
Crazy Egg
Integration with Salesforce.com
ActiveCampaign
8.6
Crazy Egg
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Crazy Egg
Integration with SugarCRM
ActiveCampaign
8.8
Crazy Egg

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Crazy Egg

  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Crazy Egg

  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Crazy Egg

Crazy Egg 8.5
Based on 14 answers
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
Amber Steinert | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Crazy Egg

Crazy Egg 10.0
Based on 7 answers
I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Crazy Egg

Crazy Egg 7.1
Based on 8 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Crazy Egg

Crazy Egg 2.0
Based on 4 answers
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Crazy Egg

Crazy Egg 5.0
Based on 14 answers
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
Meredith Walter | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Crazy Egg

Crazy Egg 10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Crazy Egg

Crazy Egg 9.2
Based on 6 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Crazy Egg

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.
Sanjit Mandal | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Crazy Egg

Crazy Egg 9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Crazy Egg

  • Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
  • Helped us make data-driven decisions on how to update and design our website.
  • Allows us to easily A/B test changes on website and measure data-driven results.
Aaron Treguboff | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Crazy Egg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Crazy Egg Editions & Modules

Edition
Crazy Egg$24.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Crazy Egg
9.8

Likelihood to Renew

ActiveCampaign
9.1
Crazy Egg
8.5

Usability

ActiveCampaign
8.1
Crazy Egg
10.0

Reliability and Availability

ActiveCampaign
9.1
Crazy Egg
7.1

Performance

ActiveCampaign
8.6
Crazy Egg
2.0

Support Rating

ActiveCampaign
6.7
Crazy Egg
5.0

In-Person Training

ActiveCampaign
7.3
Crazy Egg

Online Training

ActiveCampaign
Crazy Egg
10.0

Implementation Rating

ActiveCampaign
8.5
Crazy Egg
9.2

Scalability

ActiveCampaign
8.8
Crazy Egg
9.8

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