What users are saying about
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Top Rated
689 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
4 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Deltek WorkBook

My recommendation very much depends on who the colleague is. I would recommend WorkBook if it is an accountant, project manager or someone similar, and if the setup is done within WorkBook and passwords, etc. are being used within WorkBook only. I would tell IT Managers to avoid the application and think twice in terms of access management etc.
Christopher Fritz | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Deltek WorkBook
WYSIWYG email editor
ActiveCampaign
8.1
Deltek WorkBook
Dynamic content
ActiveCampaign
8.5
Deltek WorkBook
Ability to test dynamic content
ActiveCampaign
8.0
Deltek WorkBook
Landing pages
ActiveCampaign
7.1
Deltek WorkBook
A/B testing
ActiveCampaign
8.7
Deltek WorkBook
Mobile optimization
ActiveCampaign
8.2
Deltek WorkBook
Email deliverability reporting
ActiveCampaign
8.9
Deltek WorkBook
List management
ActiveCampaign
8.8
Deltek WorkBook
Triggered drip sequences
ActiveCampaign
9.1
Deltek WorkBook

Lead Management

ActiveCampaign
8.5
Deltek WorkBook
Lead nurturing
ActiveCampaign
8.8
Deltek WorkBook
Lead scoring and grading
ActiveCampaign
8.4
Deltek WorkBook
Data quality management
ActiveCampaign
8.2
Deltek WorkBook
Automated sales alerts and tasks
ActiveCampaign
8.6
Deltek WorkBook

Campaign Management

ActiveCampaign
7.9
Deltek WorkBook
Calendaring
ActiveCampaign
7.7
Deltek WorkBook
Event/webinar marketing
ActiveCampaign
8.1
Deltek WorkBook

Social Media Marketing

ActiveCampaign
8.3
Deltek WorkBook
Social sharing and campaigns
ActiveCampaign
8.4
Deltek WorkBook
Social profile integration
ActiveCampaign
8.1
Deltek WorkBook

Reporting & Analytics

ActiveCampaign
8.5
Deltek WorkBook
Dashboards
ActiveCampaign
8.5
Deltek WorkBook
Standard reports
ActiveCampaign
8.6
Deltek WorkBook
Custom reports
ActiveCampaign
8.3
Deltek WorkBook

Platform & Infrastructure

ActiveCampaign
8.7
Deltek WorkBook
API
ActiveCampaign
8.7
Deltek WorkBook
Role-based workflow & approvals
ActiveCampaign
8.4
Deltek WorkBook
Customizability
ActiveCampaign
8.6
Deltek WorkBook
Integration with Salesforce.com
ActiveCampaign
8.6
Deltek WorkBook
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Deltek WorkBook
Integration with SugarCRM
ActiveCampaign
8.8
Deltek WorkBook

Project Management

ActiveCampaign
Deltek WorkBook
7.7
Task Management
ActiveCampaign
Deltek WorkBook
8.0
Resource Management
ActiveCampaign
Deltek WorkBook
9.0
Gantt Charts
ActiveCampaign
Deltek WorkBook
9.0
Scheduling
ActiveCampaign
Deltek WorkBook
9.0
Workflow Automation
ActiveCampaign
Deltek WorkBook
6.0
Team Collaboration
ActiveCampaign
Deltek WorkBook
6.0
Support for Agile Methodology
ActiveCampaign
Deltek WorkBook
10.0
Support for Waterfall Methodology
ActiveCampaign
Deltek WorkBook
10.0
Document Management
ActiveCampaign
Deltek WorkBook
6.0
Email integration
ActiveCampaign
Deltek WorkBook
6.0
Mobile Access
ActiveCampaign
Deltek WorkBook
4.0
Timesheet Tracking
ActiveCampaign
Deltek WorkBook
7.0
Change request and Case Management
ActiveCampaign
Deltek WorkBook
10.0
Budget and Expense Management
ActiveCampaign
Deltek WorkBook
8.0

Professional Services Automation

ActiveCampaign
Deltek WorkBook
6.0
Quotes/estimates
ActiveCampaign
Deltek WorkBook
5.0
Invoicing
ActiveCampaign
Deltek WorkBook
6.0
Project & financial reporting
ActiveCampaign
Deltek WorkBook
6.0
Integration with accounting software
ActiveCampaign
Deltek WorkBook
7.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Deltek WorkBook

  • Workbook handles all processes in a consultancy company
  • Workflow options on all thinkable processes
  • Support global growth and intercompany management
  • Strong planning tool
  • Able to manage multiple clients to one project
  • Advanced template set-up
  • The communication module, so all relevant information is available on the projects
  • Flexible planning and project management
Frants E. Moraitis | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Deltek WorkBook

  • The integrations on IT level are not great and should be improved.
  • Change of IP's that's used for logins are being changed without reporting it to super users.
Christopher Fritz | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Deltek WorkBook

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Deltek WorkBook

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Deltek WorkBook

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Deltek WorkBook

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Deltek WorkBook

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Deltek WorkBook

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Deltek WorkBook

Timelog, e-conomic project module and podio
Frants E. Moraitis | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Deltek WorkBook

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Deltek WorkBook

  • WorkBook is one of the cheaper solutions on the market, which, in the long term, gives a great ROI.
  • We have spent a lot of time on support which is a negative impact.
Christopher Fritz | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Deltek WorkBook

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$19*

* per month

Deltek WorkBook Editions & Modules

Additional Pricing Details
BASIC PLAN INCLUDES TIME SHEET INCLUDES IPHONE & ANDROID APP Log your time on any job you have access to and get a reminder if you forget to submit hours. You can log your time on any job; billable, non-billable, customer jobs, and internal jobs. WorkBook also keeps track of absence entries and holiday requests. CUSTOMERS & PROJECTS Add as many customers, contacts, and projects/jobs as you like. Jobs are connected to clients and each job can be set to be billable, non-billable, internal, or a client job. COLLABORATION Collaborate with your colleagues and clients and keep track of comments, news, events, and notifications. Receive notifications whenever you need to approve anything, or a warning if something is about to go wrong. FILE SHARING Save all of your files in WorkBook and benefit from having them being kept secure in one, central location. Whenever a new customer or job is added, WorkBook will automatically create a folder structure (decided by you), allowing you to upload all of your documents and briefings to WorkBook. WorkBook will connect directly to your local file server or online storage, which means that you can save your files locally and have them be shown in WorkBook. Moreover, we have options to integrate with Google Drive or Dropbox.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Deltek WorkBook
7.0

Likelihood to Renew

ActiveCampaign
9.1
Deltek WorkBook

Usability

ActiveCampaign
8.1
Deltek WorkBook

Reliability and Availability

ActiveCampaign
9.1
Deltek WorkBook

Performance

ActiveCampaign
8.6
Deltek WorkBook

Support Rating

ActiveCampaign
6.6
Deltek WorkBook

In-Person Training

ActiveCampaign
7.3
Deltek WorkBook

Implementation Rating

ActiveCampaign
8.5
Deltek WorkBook

Scalability

ActiveCampaign
8.8
Deltek WorkBook

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