What users are saying about
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Top Rated
687 Ratings
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Top Rated
154 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100

DemandTools

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Top Rated
154 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

DemandTools

Great for general data management. Today alone, I've used DemandTools products to push a new list of leads into Salesforce, take a mass list of customer contacts and update a field required for a new process, and to check the current state of our duplicates in the CRM.My main hurdle with DemandTools is that it lacks the ability to build automated data cleansing processes into the system that will tie into the CRM like some of the competitors in the industry.
Kayla Laws | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
DemandTools
WYSIWYG email editor
ActiveCampaign
8.1
DemandTools
Dynamic content
ActiveCampaign
8.5
DemandTools
Ability to test dynamic content
ActiveCampaign
8.0
DemandTools
Landing pages
ActiveCampaign
7.1
DemandTools
A/B testing
ActiveCampaign
8.7
DemandTools
Mobile optimization
ActiveCampaign
8.2
DemandTools
Email deliverability reporting
ActiveCampaign
8.9
DemandTools
List management
ActiveCampaign
8.8
DemandTools
Triggered drip sequences
ActiveCampaign
9.1
DemandTools

Lead Management

ActiveCampaign
8.5
DemandTools
Lead nurturing
ActiveCampaign
8.8
DemandTools
Lead scoring and grading
ActiveCampaign
8.4
DemandTools
Data quality management
ActiveCampaign
8.2
DemandTools
Automated sales alerts and tasks
ActiveCampaign
8.6
DemandTools

Campaign Management

ActiveCampaign
7.9
DemandTools
Calendaring
ActiveCampaign
7.7
DemandTools
Event/webinar marketing
ActiveCampaign
8.1
DemandTools

Social Media Marketing

ActiveCampaign
8.3
DemandTools
Social sharing and campaigns
ActiveCampaign
8.4
DemandTools
Social profile integration
ActiveCampaign
8.1
DemandTools

Reporting & Analytics

ActiveCampaign
8.5
DemandTools
Dashboards
ActiveCampaign
8.5
DemandTools
Standard reports
ActiveCampaign
8.6
DemandTools
Custom reports
ActiveCampaign
8.3
DemandTools

Platform & Infrastructure

ActiveCampaign
8.7
DemandTools
API
ActiveCampaign
8.7
DemandTools
Role-based workflow & approvals
ActiveCampaign
8.4
DemandTools
Customizability
ActiveCampaign
8.6
DemandTools
Integration with Salesforce.com
ActiveCampaign
8.6
DemandTools
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
DemandTools
Integration with SugarCRM
ActiveCampaign
8.8
DemandTools

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

DemandTools

  • PowerGrid can review and make the updates simultaneously.
  • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
  • BulkBackup [is] just one click, majority data got updated.
  • Scenarios save a lot of time for similar working load.
min liu | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

DemandTools

  • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
  • Some features aren't user intuitive and it takes a while to learn.
Laura Ferro | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

DemandTools

DemandTools 9.7
Based on 16 answers
It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

DemandTools

DemandTools 7.6
Based on 6 answers
Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

DemandTools

DemandTools 9.4
Based on 3 answers
There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
Mike Malone | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

DemandTools

DemandTools 7.2
Based on 5 answers
DemandTools is a bit clunky and slow at times
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

DemandTools

DemandTools 9.0
Based on 10 answers
Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.
Anonymous | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 8.5
Based on 2 answers
The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
Steven Steier | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

DemandTools

DemandTools 3.7
Based on 14 answers
I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
Steven Steier | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

DemandTools

I have used DataLoader. It is a simple tool for inserts, upserts and deletions of records in a single object. It's great if you have a spreadsheet of ID's that need a field change. It is extremely limited, and has none of the additional features of functionality of DemandTools. You cannot de-duplicate, you cannot cross reference objects, you cannot batch jobs, and you cannot schedule data cleaning activities. It is VERY limited, but it is free for 10,000 rows of data a month. Salesforce has a couple of mass edit and delete features, but it is extremely limited to records in a single object.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

DemandTools

DemandTools 7.7
Based on 2 answers
It's done everything we've needed it to do.
Mike Malone | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

DemandTools

  • I'm not sure I can answer this. I am a one man crew. They never considered hiring anyone to help me, but I do know its significantly reduced my workload. I used to spend a 12 hours de-duping our audit logs. it was an all day job. I can now do it in 5 minutes. Similarly, I used to spend 12 hours, analyzing our duplicates beans and I now do it in 5 minutes.
Sarah Oden Fite | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

DemandTools

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

DemandTools Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
DemandTools
8.9

Likelihood to Renew

ActiveCampaign
9.1
DemandTools
9.7

Usability

ActiveCampaign
8.1
DemandTools
7.6

Reliability and Availability

ActiveCampaign
9.1
DemandTools
9.4

Performance

ActiveCampaign
8.6
DemandTools
7.2

Support Rating

ActiveCampaign
6.7
DemandTools
9.0

In-Person Training

ActiveCampaign
7.3
DemandTools

Online Training

ActiveCampaign
DemandTools
8.5

Implementation Rating

ActiveCampaign
8.5
DemandTools
3.7

Scalability

ActiveCampaign
8.8
DemandTools
7.7

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