What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Email on Acid

8 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Email on Acid

8 Ratings
Score 9.2 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Email on Acid

Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Email on Acid
10.0
WYSIWYG email editor
ActiveCampaign
7.7
Email on Acid
Dynamic content
ActiveCampaign
7.4
Email on Acid
Ability to test dynamic content
ActiveCampaign
7.5
Email on Acid
Landing pages
ActiveCampaign
6.7
Email on Acid
A/B testing
ActiveCampaign
7.2
Email on Acid
Mobile optimization
ActiveCampaign
7.7
Email on Acid
10.0
Email deliverability
ActiveCampaign
8.3
Email on Acid
10.0
List management
ActiveCampaign
8.1
Email on Acid
Triggered drip sequences
ActiveCampaign
9.3
Email on Acid

Reporting & Analytics

ActiveCampaign
7.0
Email on Acid
8.0
Dashboards
ActiveCampaign
7.1
Email on Acid
8.0
Standard reports
ActiveCampaign
7.3
Email on Acid
Custom reports
ActiveCampaign
6.7
Email on Acid

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Email Spam Testing
  • Email Code Editing
  • Email Previews Across Multiple Providers
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Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • Doesn't integrate with marketing automation platforms
No photo available

Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.
Nicholas De Salvo profile photo
Ultimately, we chose Email on Acid because it provided exactly what we needed at a great price point. Litmus was another great option, but a bit more robust and expensive than what we were currently looking for
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Return on Investment

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo profile photo
  • Higher email deliverability (Specifically Gmail, Outlook, AOL)
  • Improved Gmail inboxing (Hitting the inbox vs. spam)
  • Better user experience
  • Higher response rates
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Email on Acid

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details