What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
9 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
9 Ratings
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Score 9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
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Email on Acid

Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Email on Acid
10.0
WYSIWYG email editor
ActiveCampaign
7.7
Email on Acid
Dynamic content
ActiveCampaign
7.3
Email on Acid
Ability to test dynamic content
ActiveCampaign
7.4
Email on Acid
Landing pages
ActiveCampaign
6.7
Email on Acid
A/B testing
ActiveCampaign
7.1
Email on Acid
Mobile optimization
ActiveCampaign
7.7
Email on Acid
10.0
Email deliverability
ActiveCampaign
8.3
Email on Acid
10.0
List management
ActiveCampaign
8.1
Email on Acid
Triggered drip sequences
ActiveCampaign
9.3
Email on Acid

Reporting & Analytics

ActiveCampaign
7.0
Email on Acid
8.0
Dashboards
ActiveCampaign
7.0
Email on Acid
8.0
Standard reports
ActiveCampaign
7.2
Email on Acid
Custom reports
ActiveCampaign
6.8
Email on Acid

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Email Spam Testing
  • Email Code Editing
  • Email Previews Across Multiple Providers
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Cons

  • ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
  • Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
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  • Doesn't integrate with marketing automation platforms
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Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
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Ultimately, we chose Email on Acid because it provided exactly what we needed at a great price point. Litmus was another great option, but a bit more robust and expensive than what we were currently looking for
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Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • Higher email deliverability (Specifically Gmail, Outlook, AOL)
  • Improved Gmail inboxing (Hitting the inbox vs. spam)
  • Better user experience
  • Higher response rates
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Email on Acid

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details