What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Emma

Top Rated
46 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Emma

Top Rated
46 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign has its shortcomings, but it is a very good marketing automation platform and can do wonders for a business. The best feature is the automated campaigns. It allows very targeted communication that some larger (enterprise focused) marketing automation platforms can't provide. That's why a lot of businesses, especially online businesses, flock to ActiveCampaign. They want to take advantage of the automatons that ActiveCampaign provides to generate leads and sales.Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
Viktor Nagornyy profile photo

Emma

Great for people who need to interact with customers or constituents.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Emma
8.4
WYSIWYG email editor
ActiveCampaign
7.7
Emma
8.7
Dynamic content
ActiveCampaign
7.4
Emma
8.0
Ability to test dynamic content
ActiveCampaign
7.5
Emma
8.2
Landing pages
ActiveCampaign
6.7
Emma
A/B testing
ActiveCampaign
7.2
Emma
8.1
Mobile optimization
ActiveCampaign
7.7
Emma
9.0
Email deliverability
ActiveCampaign
8.3
Emma
9.2
List management
ActiveCampaign
8.1
Emma
8.2
Triggered drip sequences
ActiveCampaign
9.3
Emma
7.5

Reporting & Analytics

ActiveCampaign
7.0
Emma
8.7
Dashboards
ActiveCampaign
7.1
Emma
8.9
Standard reports
ActiveCampaign
7.3
Emma
9.0
Custom reports
ActiveCampaign
6.7
Emma
8.3

Pros

  • ActiveCampaign can handle large email lists
  • ActiveCampaign helps to keep the emails lists organized
  • The ActiveCampaign automation is a must to keep the email list healthy and engaged
No photo available
  • Drag and drop interface - This makes it easy for our stores to create their own custom emails.
  • Configurable fields - We can set images or text boxes as customizable. Sub accounts then just click on that textbox to customize it. It's very easy to use. And we can have default text if they send the email without customizing.
  • Great organizational structure - We can manage all our sub accounts and add templates all from Emma's Org interface. No need to reach out to support for adding users or adding templates.
Lauren Busby profile photo

Cons

  • ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
  • Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
No photo available
  • Audience management can feel clunky, and not as straightforward.
  • Would like to be able to drag and drop elements as a group as opposed to just individually, which can be tedious when rearranging content.
  • Would like to be able to group newsletter types together instead of all in our account being lumped together. Not sure if this is an option I just haven't found yet.
April Muller profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Emma10.0
Based on 3 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey profile photo

Usability

No score
No answers yet
No answers on this topic
Emma8.0
Based on 1 answer
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

No score
No answers yet
No answers on this topic
Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
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Alternatives Considered

As mentioned before, Infusionsoft is a very robust system, but we often found it too complicated for what we needed. The system was often slow, it's expensive, and we only used a handful of the many features Infusionsoft offered. ActiveCampaign was definitely the better choice. It does everything we need it to and it allows us to grant our franchises more access over their own lead systems.
No photo available
We moved away from Constant Contact because of the reputation it was starting to get with not auditing its domain and not providing us with the best possible brand reputation and also because we just didn't get the analytics we wanted to improve our process. With Emma, we can do a lot more with automation and see real analytics that helps us change the way we market in better ways.
No photo available

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
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  • Great response and RSVP tracking
  • Flexible, responsive design
  • Could use a few new fonts or plug-in to Google Font list
Andrea Janda profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details