What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

Emma

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Top Rated
49 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

Emma

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Top Rated
49 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
No photo available

Emma

Emma allows our company to send out emails for pennies. This has been a huge savings that we're able to forward onto our clientele. It has basically been a great software program that has helped us utilize client emails and campaigns – not only that but tracking clicks and being able to determine the best [sales] course of action for our clients. Its pretty suitable for any size organization, preferably smaller, as it is very cost-effective compared to MailChimp, for example.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Emma
8.4
WYSIWYG email editor
ActiveCampaign
7.7
Emma
8.7
Dynamic content
ActiveCampaign
7.3
Emma
8.1
Ability to test dynamic content
ActiveCampaign
7.4
Emma
8.6
Landing pages
ActiveCampaign
6.7
Emma
A/B testing
ActiveCampaign
7.1
Emma
8.1
Mobile optimization
ActiveCampaign
7.7
Emma
9.0
Email deliverability
ActiveCampaign
8.3
Emma
9.0
List management
ActiveCampaign
8.1
Emma
8.0
Triggered drip sequences
ActiveCampaign
9.3
Emma
7.8

Reporting & Analytics

ActiveCampaign
7.0
Emma
8.5
Dashboards
ActiveCampaign
7.0
Emma
8.8
Standard reports
ActiveCampaign
7.2
Emma
8.7
Custom reports
ActiveCampaign
6.8
Emma
8.1

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo
  • Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
  • Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
  • It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.
No photo available

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
Ashley Humphrey profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Emma9.7
Based on 5 answers
Easy to use and gets the job done without too many "extras" (ex. we didn't need a full marketing automation platform so Emma had what we needed to send email marketing communications without having to pay for the stuff we didn't need)
No photo available

Usability

No score
No answers yet
No answers on this topic
Emma10.0
Based on 2 answers
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

No score
No answers yet
No answers on this topic
Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient
Ashley Humphrey profile photo

Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • We have seen up increase in customer engagement since starting with Emma. We see customers clicking on our social media from the links in Emma and receive lots of compliments on the look of our enewsletter.
  • Emma has provided us a very easy format to send out promotions and invitations to customers that give them an easy way to see what we currently have happening within the company.
  • The integrated survey feature has served us well too. It's nice to just be able to add it in to the existing newsletter instead of having to send something separate.
Ashley Humphrey profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details