What users are saying about
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Top Rated
298 Ratings
29 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
29 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Engagio

Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. I don't think Engagio would make much sense for a company that has quick sales cycles with relatively few decision makers.
Suraj Pandit | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Engagio
WYSIWYG email editor
ActiveCampaign
8.1
Engagio
Dynamic content
ActiveCampaign
8.3
Engagio
Ability to test dynamic content
ActiveCampaign
7.9
Engagio
Landing pages
ActiveCampaign
7.1
Engagio
A/B testing
ActiveCampaign
8.5
Engagio
Mobile optimization
ActiveCampaign
8.2
Engagio
Email deliverability reporting
ActiveCampaign
8.8
Engagio
List management
ActiveCampaign
8.6
Engagio
Triggered drip sequences
ActiveCampaign
9.4
Engagio

Lead Management

ActiveCampaign
7.8
Engagio
Lead nurturing
ActiveCampaign
7.7
Engagio
Lead scoring and grading
ActiveCampaign
7.8
Engagio
Data quality management
ActiveCampaign
7.2
Engagio
Automated sales alerts and tasks
ActiveCampaign
8.3
Engagio

Campaign Management

ActiveCampaign
7.9
Engagio
Calendaring
ActiveCampaign
7.1
Engagio
Event/webinar marketing
ActiveCampaign
8.7
Engagio

Social Media Marketing

ActiveCampaign
8.2
Engagio
Social sharing and campaigns
ActiveCampaign
8.8
Engagio
Social profile integration
ActiveCampaign
7.6
Engagio

Reporting & Analytics

ActiveCampaign
7.8
Engagio
Dashboards
ActiveCampaign
7.9
Engagio
Standard reports
ActiveCampaign
7.8
Engagio
Custom reports
ActiveCampaign
7.7
Engagio

Platform & Infrastructure

ActiveCampaign
8.2
Engagio
API
ActiveCampaign
8.8
Engagio
Role-based workflow & approvals
ActiveCampaign
7.9
Engagio
Customizability
ActiveCampaign
7.9
Engagio
Integration with Salesforce.com
ActiveCampaign
8.1
Engagio
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Engagio
Integration with SugarCRM
ActiveCampaign
8.2
Engagio

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Engagio

  • One of Engagio's strongest capabilities is to track engagements at the contact level and make that information available. Without Engagio's dashboard, it can be time-consuming and even impossible to see all marketing engagements from the seller's perspective. And from a marketing perspective, it can be difficult to generate an engagement dashboard in your MA tool, such as Marketo. Engagio visualizes data in many out of the box dashboards.
  • Engagio has good out of the box alerts/subscriptions that can be set up to notify sellers or marketers of activity spikes and weekly activity summaries. This can be a helpful guide for sellers who have a lot of accounts or contacts to keep track of by flagging the surging intent.
Michelle Markelz | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Engagio

  • Engagio is a very new platform, and there are some features I would really like to have, which I understand are coming. For my company, it's totally usable as-is, but it's important to understand that the following don't exist in the tool right now:
  • Single Sign-on support.
  • More advanced permissions than just admin/user
  • Ability to rename account lists
  • Ability to save report filters
  • Ability to change which account a lead matched to, if you identify that the automatic matching failed
José Rafael Parr | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Engagio

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Engagio

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Engagio

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Engagio

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Engagio

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Engagio

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Engagio

It's more account focussed and the UI is just easier to look at when taking in all the information in front of you. Salesforce I find to be too cluttered and a pain when it comes to creating accounts and contact views. Engagio is simple and highly recommended on my end!
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Engagio

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Engagio

  • Our company has software and services for very large health plans with lengthy sales cycles with multiple decisions makers. The reporting available has been a large ROI for us in helping achieving overall business objectives of targeting accounts.
  • It allows for more targeted account based marketing that helped us move forward with achieving our goals.
Tesia Ray | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Engagio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Engagio
8.3

Likelihood to Renew

ActiveCampaign
9.1
Engagio

Usability

ActiveCampaign
8.2
Engagio

Reliability and Availability

ActiveCampaign
9.4
Engagio

Performance

ActiveCampaign
8.1
Engagio

Support Rating

ActiveCampaign
8.9
Engagio

Implementation Rating

ActiveCampaign
7.4
Engagio

Scalability

ActiveCampaign
9.4
Engagio

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