What users are saying about
ActiveCampaign
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Top Rated
349 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 349 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.5 out of 100
Based on 7 reviews and ratings
Likelihood to Recommend
ActiveCampaign
I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
CGO
insideARMMedia Production, 1-10 employees
Flowlu
Our customers mostly contact our company through on-site chat. If we are offline, Flowlu allowed us to set an automated task assigned to a specific account manager with [an] automated follow-up email sent to the customer.Import our existing customer database took less than [a] few minutes with help of auto-assigned CSV fields.Userfriendly [design] contributes to easy handling for the less tech-savvy users.
Управляющий директор
ProPartsRetail, 11-50 employees
Feature Rating Comparison
Email & Online Marketing
ActiveCampaign
8.2
Flowlu
—
WYSIWYG email editor
ActiveCampaign
8.0
Flowlu
—
Dynamic content
ActiveCampaign
8.4
Flowlu
—
Ability to test dynamic content
ActiveCampaign
7.8
Flowlu
—
Landing pages
ActiveCampaign
6.6
Flowlu
—
A/B testing
ActiveCampaign
8.4
Flowlu
—
Mobile optimization
ActiveCampaign
8.1
Flowlu
—
Email deliverability reporting
ActiveCampaign
8.7
Flowlu
—
List management
ActiveCampaign
8.4
Flowlu
—
Triggered drip sequences
ActiveCampaign
9.3
Flowlu
—
Lead Management
ActiveCampaign
7.9
Flowlu
—
Lead nurturing
ActiveCampaign
7.9
Flowlu
—
Lead scoring and grading
ActiveCampaign
8.0
Flowlu
—
Data quality management
ActiveCampaign
7.5
Flowlu
—
Automated sales alerts and tasks
ActiveCampaign
8.3
Flowlu
—
Campaign Management
ActiveCampaign
7.7
Flowlu
—
Calendaring
ActiveCampaign
7.0
Flowlu
—
Event/webinar marketing
ActiveCampaign
8.5
Flowlu
—
Social Media Marketing
ActiveCampaign
8.1
Flowlu
—
Social sharing and campaigns
ActiveCampaign
8.5
Flowlu
—
Social profile integration
ActiveCampaign
7.6
Flowlu
—
Reporting & Analytics
ActiveCampaign
7.9
Flowlu
—
Dashboards
ActiveCampaign
8.1
Flowlu
—
Standard reports
ActiveCampaign
7.9
Flowlu
—
Custom reports
ActiveCampaign
7.8
Flowlu
—
Platform & Infrastructure
ActiveCampaign
8.4
Flowlu
—
API
ActiveCampaign
8.6
Flowlu
—
Role-based workflow & approvals
ActiveCampaign
7.8
Flowlu
—
Customizability
ActiveCampaign
8.6
Flowlu
—
Integration with Salesforce.com
ActiveCampaign
8.3
Flowlu
—
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
Flowlu
—
Integration with SugarCRM
ActiveCampaign
8.4
Flowlu
—
Project Management
ActiveCampaign
—
Flowlu
8.7
Task Management
ActiveCampaign
—
Flowlu
9.1
Resource Management
ActiveCampaign
—
Flowlu
8.3
Gantt Charts
ActiveCampaign
—
Flowlu
9.2
Scheduling
ActiveCampaign
—
Flowlu
9.0
Workflow Automation
ActiveCampaign
—
Flowlu
8.8
Team Collaboration
ActiveCampaign
—
Flowlu
8.2
Support for Agile Methodology
ActiveCampaign
—
Flowlu
9.0
Support for Waterfall Methodology
ActiveCampaign
—
Flowlu
8.3
Document Management
ActiveCampaign
—
Flowlu
8.9
Email integration
ActiveCampaign
—
Flowlu
8.6
Mobile Access
ActiveCampaign
—
Flowlu
9.2
Timesheet Tracking
ActiveCampaign
—
Flowlu
8.6
Change request and Case Management
ActiveCampaign
—
Flowlu
9.0
Budget and Expense Management
ActiveCampaign
—
Flowlu
8.2
Professional Services Automation
ActiveCampaign
—
Flowlu
8.3
Quotes/estimates
ActiveCampaign
—
Flowlu
8.3
Invoicing
ActiveCampaign
—
Flowlu
7.9
Project & financial reporting
ActiveCampaign
—
Flowlu
8.6
Integration with accounting software
ActiveCampaign
—
Flowlu
8.3
Pros
ActiveCampaign
- They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
- The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
- I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Health Coach
Coming Back WholeHealth, Wellness and Fitness, 1-10 employees
Flowlu
- Access [to] email within the Flowlu application is great so you do not have to just in different browsers.
- Record list is [a] great feature, you can customize it by just drag and drop and yes you can hide it from users you not willing to view.
- Project management is superb along with CRM.
Managing Director
Royaah Services Sdn BhdEducation Management, 11-50 employees
Cons
ActiveCampaign
- I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
- Some of the contact search capabilities are lacking
- Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee

Verified User
Manager in Other
E-Learning Company, 1-10 employeesFlowlu
- Flowlu needs to work on exporting data as pdf files or printable options.
- It would be great to have [a] customer dashboard.
- If live chat provided to [the] website will be great.
Managing Director
Royaah Services Sdn BhdEducation Management, 11-50 employees
Likelihood to Renew
ActiveCampaign
ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Flowlu
Flowlu 9.0
Based on 1 answer
I have found Flowlu while searching [for] a collaborative tool for a friend's non-profit organization. As I read the description and made a trial test, I fell in love with the tool. So we are definitely going to renew. Not only because the delivered solutions are great but also because Flowlu's roadmap seems very [promising].
Управляющий директор
ProPartsRetail, 11-50 employees
Usability
ActiveCampaign
ActiveCampaign 8.0
Based on 26 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Flowlu
Flowlu 9.2
Based on 7 answers
Is there an ability for a custom on-boarding for a new member? I don’t know [because] I am using the software solo. But this is the one I can see that will happen in the future. What If I add another team, I don’t want to teach everything from ground up. Maybe that’s why there is KB? I don’t know. So at least have the onboarding questionnaire if we are a solo or a team, then based on the answer, certain apps will be turned off by default but users can always toggle them all on if they want so. Again, I am still learning the software so maybe these functionality is hidden somewhere there I just don’t know.
Personal UseDesign, 1-10 employees
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Manager @ BMX Marketing LLC
BMX Marketing, LLCMarketing and Advertising, 1-10 employees
Flowlu
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Manager @ BMX Marketing LLC
BMX Marketing, LLCMarketing and Advertising, 1-10 employees
Flowlu
No score
No answers yet
No answers on this topic
Support Rating
ActiveCampaign
ActiveCampaign 6.9
Based on 29 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription

Verified User
Executive in Corporate
E-Learning Company, 1-10 employeesFlowlu
Flowlu 9.5
Based on 7 answers
I wrote to support with two small questions. There is a chat/mail function within the app that makes it easy to contact Flowlu. The answers from the support team came within a few hours and contained the information I needed to solve my problem. There was no need to ask again.
Gründer
sdWebdesignInternet, 1-10 employees
Implementation Rating
ActiveCampaign
ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Flowlu
No score
No answers yet
No answers on this topic
Alternatives Considered
ActiveCampaign
I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.

Verified User
Consultant in Other
Writing & Editing Company, 1-10 employeesFlowlu
Trello is very nice, but Flowlu has more complete modules that can reduce the number of tools that we use to manage the business.
Professor
Parasitologia Clínica - UFRJAlternative Medicine, 1-10 employees
Scalability
ActiveCampaign
ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Manager @ BMX Marketing LLC
BMX Marketing, LLCMarketing and Advertising, 1-10 employees
Flowlu
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- The ROI has been in my time. Its pretty easy to use and setup.
- The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
President
Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees
Flowlu
- Flowlu has provided us with [a] solution of perfect managing our business [without] wasting time on tracking so it's a positive impact if ROI is considered.
- As of now, we don't see any negative impact, as our [workflow] is very smooth with Flowlu.
Managing Director
Royaah Services Sdn BhdEducation Management, 11-50 employees
Screenshots
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Flowlu
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Flowlu Editions & Modules
—