What users are saying about
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Top Rated
808 Ratings
53 Ratings

ActiveCampaign

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Top Rated
808 Ratings
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Score 8.6 out of 100
53 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Flowlu

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    545 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    483 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    437 Ratings
    N/A
    0 Ratings

    Landing pages

    7.3
    73%
    307 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    351 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    492 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    634 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    610 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    537 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Flowlu

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    459 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    336 Ratings
    N/A
    0 Ratings

    Data quality management

    8.6
    86%
    376 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    332 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Flowlu

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    267 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Flowlu

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    241 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.5
    85%
    236 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    ActiveCampaign

    87%

    Flowlu

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    558 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    548 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    350 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Flowlu

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    367 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.5
    85%
    247 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    387 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    81 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    50 Ratings
    N/A
    0 Ratings

    Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Flowlu

    80%
    Flowlu ranks higher in 14/14 features

    Task Management

    N/A
    0 Ratings
    8.5
    85%
    49 Ratings

    Resource Management

    N/A
    0 Ratings
    8.0
    80%
    38 Ratings

    Gantt Charts

    N/A
    0 Ratings
    8.0
    80%
    30 Ratings

    Scheduling

    N/A
    0 Ratings
    8.1
    81%
    42 Ratings

    Workflow Automation

    N/A
    0 Ratings
    8.2
    82%
    46 Ratings

    Team Collaboration

    N/A
    0 Ratings
    8.3
    83%
    48 Ratings

    Support for Agile Methodology

    N/A
    0 Ratings
    8.3
    83%
    42 Ratings

    Support for Waterfall Methodology

    N/A
    0 Ratings
    7.7
    77%
    21 Ratings

    Document Management

    N/A
    0 Ratings
    7.7
    77%
    44 Ratings

    Email integration

    N/A
    0 Ratings
    8.4
    84%
    43 Ratings

    Mobile Access

    N/A
    0 Ratings
    8.1
    81%
    38 Ratings

    Timesheet Tracking

    N/A
    0 Ratings
    7.8
    78%
    37 Ratings

    Change request and Case Management

    N/A
    0 Ratings
    7.8
    78%
    24 Ratings

    Budget and Expense Management

    N/A
    0 Ratings
    7.8
    78%
    35 Ratings

    Professional Services Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.9

    Flowlu

    79%
    Flowlu ranks higher in 4/4 features

    Quotes/estimates

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Invoicing

    N/A
    0 Ratings
    8.1
    81%
    43 Ratings

    Project & financial reporting

    N/A
    0 Ratings
    8.0
    80%
    39 Ratings

    Integration with accounting software

    N/A
    0 Ratings
    7.5
    75%
    22 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Flowlu is rated higher in 2 areas: Usability, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    628 Ratings
    8.5

    Flowlu

    85%
    50 Ratings

    Likelihood to Renew

    8.9

    ActiveCampaign

    89%
    18 Ratings
    8.5

    Flowlu

    85%
    3 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    33 Ratings
    8.6

    Flowlu

    86%
    50 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Flowlu

    N/A
    0 Ratings

    Performance

    6.9

    ActiveCampaign

    69%
    4 Ratings

    Flowlu

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    37 Ratings
    8.4

    Flowlu

    84%
    50 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Flowlu

    N/A
    0 Ratings

    Implementation Rating

    8.6

    ActiveCampaign

    86%
    10 Ratings

    Flowlu

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Flowlu

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
    Cherian Koshy | TrustRadius Reviewer

    Flowlu

    To manage the workflows of our business, we used a number of tools before we began using Flowlu. It combines CRM, project & task management, team communication, invoicing, and account management into a single tool. We are able to save a lot of time and effort by using this all-in-one solution.
    Anonymous | TrustRadius Reviewer

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Bill Kerschbaum | TrustRadius Reviewer

    Flowlu

    • The system of adding only the features you need by installing as separated modules makes it easy to learn without being overwhelmed by the lots of features.
    • I really like its structure and clear interface. Not wasting much time by searching for the right buttons and settings. Looks like the developers use their own tool for everyday work
    • Flowlu offers a custom domain option to fully integrate fully it into our company toolbox. This helps offering a seamless experience for our clients.
    • The elaborated invoice module was the final argument for us to switch to Flowlu.
    Bernhard Wiesner | TrustRadius Reviewer

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Jack Foster | TrustRadius Reviewer

    Flowlu

    • Flowlu should allow user to import their own invoice into app
    • Fellow should have their own email marketing system
    • It should integrate woo-commerce, a big e-commerce platform on WordPress. This will support users will in managing and sending emails to their customers.
    SUNNY NGUYEN | TrustRadius Reviewer

    Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    Flowlu

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Flowlu Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    Flowlu

    Flowlu 8.5
    Based on 3 answers
    I have found Flowlu while searching [for] a collaborative tool for a friend's non-profit organization. As I read the description and made a trial test, I fell in love with the tool. So we are definitely going to renew. Not only because the delivered solutions are great but also because Flowlu's roadmap seems very [promising].
    Alexei Propartovich | TrustRadius Reviewer

    Usability

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    Flowlu

    Flowlu 8.6
    Based on 50 answers
    They have a great onboarding checklist and if you follow it you will be able to use the software. That is easy to use in my book. Flowlu has also the ability to turn on and off apps that you use or not which makes it tailored to the business needs.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    Flowlu

    No score
    No answers yet
    No answers on this topic

    Performance

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    Flowlu

    No score
    No answers yet
    No answers on this topic

    Support Rating

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    Flowlu

    Flowlu 8.4
    Based on 50 answers
    Great Support normally they respond in a few hours, which is very good, the knowledge base is good and the facebook groups are also very responsive. We are finding many videos online which are explaining Flowlu more and more daily.
    Deepak Baanga | TrustRadius Reviewer

    Implementation Rating

    ActiveCampaign

    ActiveCampaign 8.6
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    Flowlu

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
    Robin Waite | TrustRadius Reviewer

    Flowlu

    Flowlu is easier to use and has more features, with more coming. ClickUp feels like it's more 'open' for any type of business with a lot of customization, whereas Flowlu feels like it was created for niches like my own, yet it can easily and quickly be customized for any type of business
    Anonymous | TrustRadius Reviewer

    Scalability

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    Flowlu

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Wendy Brodeur | TrustRadius Reviewer

    Flowlu

    • Time invested in learning the app was huge, there's no go-to resource center and currently their knowledge is scattered (YouTube videos, Knowledge Base, API docs etc)
    • We are able to cancel subscriptions of some of the other CRM and project management apps as the needs are covered by Flowlu
    • There's a significant productivity boost after learning the app but this is not quite measurable just yet
    Dinakar Sakthivel | TrustRadius Reviewer

    Screenshots

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