ActiveCampaign vs. Flowlu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$19
per month
Flowlu
Score 8.5 out of 10
N/A
Flowlu is a business operating platform from Cloud Solutions Global FZCO, based in Dubai. Designed to contain all essential tools for project, task, finance, and customer management, Flowlu provides an overview of everything that is going on in a company.
$49
per month per team
Pricing
ActiveCampaignFlowlu
Editions & Modules
Starter
$19
per month
Plus
$59
per month
Pro
$89
per month
Enterprise
$159
per month
Team
$49
per month 8 Users
Business
$99
per month 16 Users
Professional
$199
per month 25 Users
Enterprise
$329
per month Unlimited Users
Offerings
Pricing Offerings
ActiveCampaignFlowlu
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsActiveCampaign offers a discount for annual billing of up to 20%. Services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides20% discount for annual pricing.
More Pricing Information
Community Pulse
ActiveCampaignFlowlu
Features
ActiveCampaignFlowlu
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.4
683 Ratings
10% above category average
Flowlu
-
Ratings
WYSIWYG email editor8.1600 Ratings00 Ratings
Dynamic content7.6535 Ratings00 Ratings
Ability to test dynamic content7.6485 Ratings00 Ratings
Landing pages6.4351 Ratings00 Ratings
A/B testing9.0394 Ratings00 Ratings
Mobile optimization8.6541 Ratings00 Ratings
Email deliverability reporting8.9649 Ratings00 Ratings
List management9.5668 Ratings00 Ratings
Triggered drip sequences10.0589 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
536 Ratings
6% above category average
Flowlu
-
Ratings
Lead nurturing automation9.2502 Ratings00 Ratings
Lead scoring and grading8.4366 Ratings00 Ratings
Data quality management9.0408 Ratings00 Ratings
Automated sales alerts and tasks7.5361 Ratings00 Ratings
Lead segmentation and distribution7.512 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.9
384 Ratings
28% above category average
Flowlu
-
Ratings
Calendaring9.9304 Ratings00 Ratings
Event/webinar marketing9.9288 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.4
292 Ratings
1% below category average
Flowlu
-
Ratings
Social sharing and campaigns7.6259 Ratings00 Ratings
Social profile integration7.2254 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
7.6
645 Ratings
4% above category average
Flowlu
-
Ratings
Dashboards7.6614 Ratings00 Ratings
Standard reports7.6602 Ratings00 Ratings
Custom reports7.6389 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.1
504 Ratings
20% above category average
Flowlu
-
Ratings
API8.8402 Ratings00 Ratings
Role-based workflow & approvals8.4274 Ratings00 Ratings
Customizability7.8430 Ratings00 Ratings
Integration with Salesforce.com9.894 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.961 Ratings00 Ratings
Integration with SugarCRM9.957 Ratings00 Ratings
Third-party software integrations9.132 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Flowlu
8.3
50 Ratings
9% above category average
Task Management00 Ratings8.749 Ratings
Resource Management00 Ratings8.938 Ratings
Gantt Charts00 Ratings7.930 Ratings
Scheduling00 Ratings8.142 Ratings
Workflow Automation00 Ratings8.646 Ratings
Team Collaboration00 Ratings8.648 Ratings
Support for Agile Methodology00 Ratings9.042 Ratings
Support for Waterfall Methodology00 Ratings7.721 Ratings
Document Management00 Ratings8.244 Ratings
Email integration00 Ratings9.043 Ratings
Mobile Access00 Ratings7.538 Ratings
Timesheet Tracking00 Ratings7.937 Ratings
Change request and Case Management00 Ratings7.924 Ratings
Budget and Expense Management00 Ratings8.335 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Flowlu
8.2
44 Ratings
8% above category average
Quotes/estimates00 Ratings8.036 Ratings
Invoicing00 Ratings9.043 Ratings
Project & financial reporting00 Ratings8.439 Ratings
Integration with accounting software00 Ratings7.522 Ratings
Best Alternatives
ActiveCampaignFlowlu
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Stackby
Stackby
Score 9.1 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Planview AgilePlace
Planview AgilePlace
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Planview AgilePlace
Planview AgilePlace
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignFlowlu
Likelihood to Recommend
8.7
(695 ratings)
6.8
(50 ratings)
Likelihood to Renew
8.9
(25 ratings)
8.6
(3 ratings)
Usability
9.1
(57 ratings)
8.7
(50 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.3
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
6.1
(50 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
-
(0 ratings)
Product Scalability
1.0
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignFlowlu
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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Flowlu
To manage the workflows of our business, we used a number of tools before we began using Flowlu. It combines CRM, project & task management, team communication, invoicing, and account management into a single tool. We are able to save a lot of time and effort by using this all-in-one solution.
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Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
Read full review
Flowlu
  • The system of adding only the features you need by installing as separated modules makes it easy to learn without being overwhelmed by the lots of features.
  • I really like its structure and clear interface. Not wasting much time by searching for the right buttons and settings. Looks like the developers use their own tool for everyday work
  • Flowlu offers a custom domain option to fully integrate fully it into our company toolbox. This helps offering a seamless experience for our clients.
  • The elaborated invoice module was the final argument for us to switch to Flowlu.
Read full review
Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
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Flowlu
  • Flowlu should allow user to import their own invoice into app
  • Fellow should have their own email marketing system
  • It should integrate woo-commerce, a big e-commerce platform on WordPress. This will support users will in managing and sending emails to their customers.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Flowlu
I have found Flowlu while searching [for] a collaborative tool for a friend's non-profit organization. As I read the description and made a trial test, I fell in love with the tool. So we are definitely going to renew. Not only because the delivered solutions are great but also because Flowlu's roadmap seems very [promising].
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Flowlu
They have a great onboarding checklist and if you follow it you will be able to use the software. That is easy to use in my book. Flowlu has also the ability to turn on and off apps that you use or not which makes it tailored to the business needs.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Flowlu
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Flowlu
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Flowlu
Great Support normally they respond in a few hours, which is very good, the knowledge base is good and the facebook groups are also very responsive. We are finding many videos online which are explaining Flowlu more and more daily.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Flowlu
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Flowlu
Flowlu is easier to use and has more features, with more coming. ClickUp feels like it's more 'open' for any type of business with a lot of customization, whereas Flowlu feels like it was created for niches like my own, yet it can easily and quickly be customized for any type of business
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Flowlu
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Flowlu
  • Time invested in learning the app was huge, there's no go-to resource center and currently their knowledge is scattered (YouTube videos, Knowledge Base, API docs etc)
  • We are able to cancel subscriptions of some of the other CRM and project management apps as the needs are covered by Flowlu
  • There's a significant productivity boost after learning the app but this is not quite measurable just yet
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ScreenShots

ActiveCampaign Screenshots

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Flowlu Screenshots

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