What users are saying about
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Top Rated
850 Ratings
25 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
25 Ratings
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Score 9.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    FollowUp CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    562 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    501 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    453 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    325 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    366 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    510 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    655 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    631 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    557 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    FollowUp CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    477 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    348 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    391 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    345 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    FollowUp CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    284 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    276 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    FollowUp CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    247 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    FollowUp CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    579 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    566 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    FollowUp CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    380 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    258 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    403 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    86 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    56 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    52 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.6
    76%
    3 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    FollowUp CRM

    92%
    Followup CRM ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.7
    97%
    18 Ratings

    Workflow management

    N/A
    0 Ratings
    9.3
    93%
    16 Ratings

    Territory management

    N/A
    0 Ratings
    9.2
    92%
    13 Ratings

    Opportunity management

    N/A
    0 Ratings
    9.2
    92%
    15 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    9.0
    90%
    14 Ratings

    Contract management

    N/A
    0 Ratings
    9.5
    95%
    16 Ratings

    Quote & order management

    N/A
    0 Ratings
    9.0
    90%
    12 Ratings

    Interaction tracking

    N/A
    0 Ratings
    9.0
    90%
    15 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    9.0
    90%
    13 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.1

    FollowUp CRM

    91%
    Followup CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    9.2
    92%
    14 Ratings

    Call center management

    N/A
    0 Ratings
    8.5
    85%
    11 Ratings

    Help desk management

    N/A
    0 Ratings
    9.7
    97%
    12 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.1

    FollowUp CRM

    91%
    Followup CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    9.0
    90%
    14 Ratings

    Email marketing

    N/A
    0 Ratings
    9.2
    92%
    11 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    FollowUp CRM

    90%
    Followup CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    9.3
    93%
    16 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    8.4
    84%
    8 Ratings

    Reporting

    N/A
    0 Ratings
    9.3
    93%
    15 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.3

    FollowUp CRM

    93%
    Followup CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    9.4
    94%
    11 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    9.2
    92%
    15 Ratings

    Customizable reports

    N/A
    0 Ratings
    9.3
    93%
    15 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.8

    FollowUp CRM

    88%
    Followup CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    9.2
    92%
    12 Ratings

    Custom objects

    N/A
    0 Ratings
    8.4
    84%
    9 Ratings

    Scripting environment

    N/A
    0 Ratings
    8.8
    88%
    10 Ratings

    API for custom integration

    N/A
    0 Ratings
    8.8
    88%
    9 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    FollowUp CRM

    92%
    Followup CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    9.3
    93%
    14 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    9.0
    90%
    13 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    FollowUp CRM

    87%
    Followup CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Social engagement

    N/A
    0 Ratings
    8.4
    84%
    7 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.1

    FollowUp CRM

    81%
    Followup CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    8.3
    83%
    9 Ratings

    Compensation management

    N/A
    0 Ratings
    7.8
    78%
    8 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.2

    FollowUp CRM

    72%
    Followup CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.2
    72%
    9 Ratings

    Attribute Ratings

    • Followup CRM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    651 Ratings
    9.3

    FollowUp CRM

    93%
    18 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    9.3

    FollowUp CRM

    93%
    6 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Support Rating

    6.1

    ActiveCampaign

    61%
    39 Ratings
    7.7

    FollowUp CRM

    77%
    6 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    FollowUp CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    FollowUp CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    FollowUp Power

    Being from healthcare sector we have been using Followup CRM. It automatically sends all the notification and reminders. Also, helps with the follow-ups so that no prospect or leads can be missed. This is incredible tool one should definitely use. This tool allows us to track our progress and identify areas for improvement.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    FollowUp Power

    • It allows us to put notes/comments in as they occur so that there is a complete "log" of information for each project.
    • It reminds us of who we should be contacting each day.
    • It gives us a daily overall picture of how many leads we are currently managing.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    FollowUp Power

    • It really needs to have the capability of listing numerous phone #s with a note beside each one ("his cell#", "her work#", "do not call before 9a.m.", etc.).
    • It really needs to have the capability of listing numerous e-mail addresses ("hers", "his", "her email address at work", etc.).
    • It would be nice to have a separate general information box where we could put comments in that would show every time we bring up the account (such as "her nickname is Bobbi", "their dogs name is Fido, "their son is currently stationed in France", "husband is going through chemotherapy", etc.), which would help us to remember personal details that are important to our clients.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    FollowUp CRM

    Starting Price

    Editions & Modules

    FollowUp CRM editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      ActiveCampaign

      For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
      • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
      • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
      • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
      • Reporting - The ability to see specific open, click, and conversion rates in one place.
      • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
      Read full review

      FollowUp Power

      No answers on this topic

      Usability

      ActiveCampaign

      ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
      Read full review

      FollowUp Power

      It is a tool that has helped us in cooperation, document sharing, file transfer, email marketing, and all other particular tasks. I've progressed more collected and understood which clients are most suited for our product and which are only interested on receiving proposals.
      Read full review

      Reliability and Availability

      ActiveCampaign

      I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
      Read full review

      FollowUp Power

      No answers on this topic

      Performance

      ActiveCampaign

      Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
      Read full review

      FollowUp Power

      No answers on this topic

      Support Rating

      ActiveCampaign

      This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
      Read full review

      FollowUp Power

      I rarely contacted the support for Followup CRM but my employees tried to contact the support and they resolved the issue. So i can not provide enough detail about the support of Followup CRM
      Read full review

      Implementation Rating

      ActiveCampaign

      Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
      Read full review

      FollowUp Power

      No answers on this topic

      Alternatives Considered

      ActiveCampaign

      I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
      Read full review

      FollowUp Power

      My company had already implemented FollowUp Power CRM for Construction before I arrived. I have used other CRM programs in the past, and FollowUp Power is much more user friendly, and I have already seen a direct increase in my lead to customer conversion ratio as well as increased sales
      Read full review

      Scalability

      ActiveCampaign

      My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
      Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
      At this point, I don't think I'd ever use any other platform!
      Read full review

      FollowUp Power

      No answers on this topic

      Return on Investment

      ActiveCampaign

      • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
      • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
      • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
      • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
      • ActiveCampaign Automations save us a significant amount of time.
      Read full review

      FollowUp Power

      • I have seen a lot better tracking on my jobs when it comes to scheduling and staying on top of my jobs.
      • The dashboard is part of my daily routine it tells me exactly what I need to follow up on weather it is calling the customer or checking on the customer.
      • Payments or what the current status of the job is.
      Read full review

      Screenshots

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