What users are saying about
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Top Rated
696 Ratings
18 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
18 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

FollowUp CRM

One of the best things about FollowUp Power is that we can mark things for follow-up several months down the line, which we frequently have a need for since many of our clients are seasonal. For example, we'll get started working with them while they're here in Florida for the winter, then they'll head back north in the spring and not want to hear from us again until they return in the fall. With FollowUp Power, we can then mark them for follow up in the future rather than to have to somehow remember to contact them in the future.
Betsy Young | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
FollowUp CRM
WYSIWYG email editor
ActiveCampaign
8.0
FollowUp CRM
Dynamic content
ActiveCampaign
8.6
FollowUp CRM
Ability to test dynamic content
ActiveCampaign
8.1
FollowUp CRM
Landing pages
ActiveCampaign
7.2
FollowUp CRM
A/B testing
ActiveCampaign
8.7
FollowUp CRM
Mobile optimization
ActiveCampaign
8.3
FollowUp CRM
Email deliverability reporting
ActiveCampaign
9.0
FollowUp CRM
List management
ActiveCampaign
8.9
FollowUp CRM
Triggered drip sequences
ActiveCampaign
9.3
FollowUp CRM

Lead Management

ActiveCampaign
8.5
FollowUp CRM
Lead nurturing
ActiveCampaign
8.8
FollowUp CRM
Lead scoring and grading
ActiveCampaign
8.3
FollowUp CRM
Data quality management
ActiveCampaign
8.4
FollowUp CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
FollowUp CRM

Campaign Management

ActiveCampaign
8.3
FollowUp CRM
Calendaring
ActiveCampaign
8.0
FollowUp CRM
Event/webinar marketing
ActiveCampaign
8.6
FollowUp CRM

Social Media Marketing

ActiveCampaign
8.6
FollowUp CRM
Social sharing and campaigns
ActiveCampaign
8.7
FollowUp CRM
Social profile integration
ActiveCampaign
8.5
FollowUp CRM

Reporting & Analytics

ActiveCampaign
8.6
FollowUp CRM
Dashboards
ActiveCampaign
8.7
FollowUp CRM
Standard reports
ActiveCampaign
8.6
FollowUp CRM
Custom reports
ActiveCampaign
8.5
FollowUp CRM

Platform & Infrastructure

ActiveCampaign
8.8
FollowUp CRM
API
ActiveCampaign
8.9
FollowUp CRM
Role-based workflow & approvals
ActiveCampaign
8.5
FollowUp CRM
Customizability
ActiveCampaign
8.7
FollowUp CRM
Integration with Salesforce.com
ActiveCampaign
8.8
FollowUp CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
FollowUp CRM
Integration with SugarCRM
ActiveCampaign
8.8
FollowUp CRM

Sales Force Automation

ActiveCampaign
FollowUp CRM
9.1
Customer data management / contact management
ActiveCampaign
FollowUp CRM
10.0
Workflow management
ActiveCampaign
FollowUp CRM
10.0
Territory management
ActiveCampaign
FollowUp CRM
6.1
Opportunity management
ActiveCampaign
FollowUp CRM
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
FollowUp CRM
10.0
Contract management
ActiveCampaign
FollowUp CRM
10.0
Quote & order management
ActiveCampaign
FollowUp CRM
8.9
Interaction tracking
ActiveCampaign
FollowUp CRM
10.0
Channel / partner relationship management
ActiveCampaign
FollowUp CRM
7.2

Customer Service & Support

ActiveCampaign
FollowUp CRM
10.0
Case management
ActiveCampaign
FollowUp CRM
10.0
Call center management
ActiveCampaign
FollowUp CRM
10.0
Help desk management
ActiveCampaign
FollowUp CRM
10.0

Marketing Automation

ActiveCampaign
FollowUp CRM
10.0
Lead management
ActiveCampaign
FollowUp CRM
10.0
Email marketing
ActiveCampaign
FollowUp CRM
10.0

CRM Project Management

ActiveCampaign
FollowUp CRM
9.5
Task management
ActiveCampaign
FollowUp CRM
10.0
Billing and invoicing management
ActiveCampaign
FollowUp CRM
8.4
Reporting
ActiveCampaign
FollowUp CRM
10.0

CRM Reporting & Analytics

ActiveCampaign
FollowUp CRM
9.7
Forecasting
ActiveCampaign
FollowUp CRM
9.0
Pipeline visualization
ActiveCampaign
FollowUp CRM
10.0
Customizable reports
ActiveCampaign
FollowUp CRM
10.0

Customization

ActiveCampaign
FollowUp CRM
9.8
Custom fields
ActiveCampaign
FollowUp CRM
10.0
Custom objects
ActiveCampaign
FollowUp CRM
9.0
Scripting environment
ActiveCampaign
FollowUp CRM
10.0
API for custom integration
ActiveCampaign
FollowUp CRM
10.0

Security

ActiveCampaign
FollowUp CRM
10.0
Single sign-on capability
ActiveCampaign
FollowUp CRM
10.0
Role-based user permissions
ActiveCampaign
FollowUp CRM
10.0

Social CRM

ActiveCampaign
FollowUp CRM
10.0
Social data
ActiveCampaign
FollowUp CRM
10.0
Social engagement
ActiveCampaign
FollowUp CRM
10.0

Integrations with 3rd-party Software

ActiveCampaign
FollowUp CRM
7.7
Marketing automation
ActiveCampaign
FollowUp CRM
10.0
Compensation management
ActiveCampaign
FollowUp CRM
5.5

Platform

ActiveCampaign
FollowUp CRM
10.0
Mobile access
ActiveCampaign
FollowUp CRM
10.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

FollowUp CRM

  • We love the dashboard feature. This is where we spend the majority of our time. The dashboard helps us avoid missing bid dates and deadlines.
  • The system is very intuitive and a new user will be up to speed within one hour after they start using the system. There is only one place to enter all data. This allows for ease of use and minimizes data entry mistakes.
  • Every task is date stamped to insure proper work flow and holds the team accountable to each other.
Gregg Wallick | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

FollowUp CRM

  • It really needs to have the capability of listing numerous phone #s with a note beside each one ("his cell#", "her work#", "do not call before 9a.m.", etc.).
  • It really needs to have the capability of listing numerous e-mail addresses ("hers", "his", "her email address at work", etc.).
  • It would be nice to have a separate general information box where we could put comments in that would show every time we bring up the account (such as "her nickname is Bobbi", "their dogs name is Fido, "their son is currently stationed in France", "husband is going through chemotherapy", etc.), which would help us to remember personal details that are important to our clients.
Betsy Young | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

FollowUp CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

FollowUp CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

FollowUp CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

FollowUp CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

FollowUp CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

FollowUp CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

FollowUp CRM

My company had already implemented FollowUp Power CRM for Construction before I arrived. I have used other CRM programs in the past, and FollowUp Power is much more user friendly, and I have already seen a direct increase in my lead to customer conversion ratio as well as increased sales
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

FollowUp CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

FollowUp CRM

  • I have seen a lot better tracking on my jobs when it comes to scheduling and staying on top of my jobs.
  • The dashboard is part of my daily routine it tells me exactly what I need to follow up on weather it is calling the customer or checking on the customer.
  • Payments or what the current status of the job is.
Tom Baker | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

FollowUp CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

FollowUp CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
FollowUp CRM
10.0

Likelihood to Renew

ActiveCampaign
9.0
FollowUp CRM

Usability

ActiveCampaign
8.2
FollowUp CRM

Reliability and Availability

ActiveCampaign
9.1
FollowUp CRM

Performance

ActiveCampaign
8.6
FollowUp CRM

Support Rating

ActiveCampaign
6.5
FollowUp CRM

In-Person Training

ActiveCampaign
7.3
FollowUp CRM

Implementation Rating

ActiveCampaign
8.5
FollowUp CRM

Scalability

ActiveCampaign
8.8
FollowUp CRM

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