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Top Rated
314 Ratings
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Top Rated
59 Ratings

ActiveCampaign

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Top Rated
314 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Freshworks CRM (formerly Freshsales)

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Top Rated
59 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

ActiveCampaign

If you are wanting to use a lead magnet to capture emails for specific lists, and then send those lists into an automated funnel, then ActiveCampaign is the email platform that you want to use. While I'm sure the other features are great, all I needed was something that could do this for me and ActiveCampaign more than met my needs.
Chesare Johnson | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

If you're looking for an extremely cheap, bare-bones CRM that will house a few hundred contacts that you manually enter, FreshSales is probably a fine solution for you. If you're running a sales or customer success team with any sort of scale or sophistication, this system will be unable to support your needs. I used to be an advocate of FreshSales as a good starter CRM, but due to all of their issues with downtime and bugs - and the fact that they deleted over half of our user data (20,000+ records) - I would strongly recommend that you avoid this company and spend a little extra to get something reliable.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Freshworks CRM (formerly Freshsales)
WYSIWYG email editor
ActiveCampaign
8.1
Freshworks CRM (formerly Freshsales)
Dynamic content
ActiveCampaign
8.3
Freshworks CRM (formerly Freshsales)
Ability to test dynamic content
ActiveCampaign
7.9
Freshworks CRM (formerly Freshsales)
Landing pages
ActiveCampaign
7.1
Freshworks CRM (formerly Freshsales)
A/B testing
ActiveCampaign
8.5
Freshworks CRM (formerly Freshsales)
Mobile optimization
ActiveCampaign
8.2
Freshworks CRM (formerly Freshsales)
Email deliverability reporting
ActiveCampaign
8.8
Freshworks CRM (formerly Freshsales)
List management
ActiveCampaign
8.5
Freshworks CRM (formerly Freshsales)
Triggered drip sequences
ActiveCampaign
9.3
Freshworks CRM (formerly Freshsales)

Lead Management

ActiveCampaign
7.8
Freshworks CRM (formerly Freshsales)
Lead nurturing
ActiveCampaign
7.7
Freshworks CRM (formerly Freshsales)
Lead scoring and grading
ActiveCampaign
7.8
Freshworks CRM (formerly Freshsales)
Data quality management
ActiveCampaign
7.3
Freshworks CRM (formerly Freshsales)
Automated sales alerts and tasks
ActiveCampaign
8.3
Freshworks CRM (formerly Freshsales)

Campaign Management

ActiveCampaign
7.9
Freshworks CRM (formerly Freshsales)
Calendaring
ActiveCampaign
7.1
Freshworks CRM (formerly Freshsales)
Event/webinar marketing
ActiveCampaign
8.7
Freshworks CRM (formerly Freshsales)

Social Media Marketing

ActiveCampaign
8.2
Freshworks CRM (formerly Freshsales)
Social sharing and campaigns
ActiveCampaign
8.8
Freshworks CRM (formerly Freshsales)
Social profile integration
ActiveCampaign
7.6
Freshworks CRM (formerly Freshsales)

Reporting & Analytics

ActiveCampaign
7.9
Freshworks CRM (formerly Freshsales)
Dashboards
ActiveCampaign
8.0
Freshworks CRM (formerly Freshsales)
Standard reports
ActiveCampaign
7.8
Freshworks CRM (formerly Freshsales)
Custom reports
ActiveCampaign
7.8
Freshworks CRM (formerly Freshsales)

Platform & Infrastructure

ActiveCampaign
8.2
Freshworks CRM (formerly Freshsales)
API
ActiveCampaign
8.7
Freshworks CRM (formerly Freshsales)
Role-based workflow & approvals
ActiveCampaign
7.9
Freshworks CRM (formerly Freshsales)
Customizability
ActiveCampaign
7.8
Freshworks CRM (formerly Freshsales)
Integration with Salesforce.com
ActiveCampaign
8.1
Freshworks CRM (formerly Freshsales)
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.4
Freshworks CRM (formerly Freshsales)
Integration with SugarCRM
ActiveCampaign
8.3
Freshworks CRM (formerly Freshsales)

Sales Force Automation

ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.5
Customer data management / contact management
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.8
Workflow management
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.4
Territory management
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.6
Opportunity management
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.1
Interaction tracking
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.5
Channel / partner relationship management
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.1

Marketing Automation

ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.5
Lead management
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.8
Email marketing
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.1

CRM Project Management

ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.4
Task management
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.4
Reporting
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.5

CRM Reporting & Analytics

ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.7
Forecasting
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.2
Pipeline visualization
ActiveCampaign
Freshworks CRM (formerly Freshsales)
9.0
Customizable reports
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.9

Customization

ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.5
Custom fields
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.7
Custom objects
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.8
API for custom integration
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.0

Security

ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.6
Single sign-on capability
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.6
Role-based user permissions
ActiveCampaign
Freshworks CRM (formerly Freshsales)
8.6

Platform

ActiveCampaign
Freshworks CRM (formerly Freshsales)
7.8
Mobile access
ActiveCampaign
Freshworks CRM (formerly Freshsales)
7.8

Pros

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • It helps you automate your onboarding process for new leads.
  • It has lots of integrations with other apps, so you can interact with other things like calendars and calls.
  • It's pretty easy to set sequences so the platform automatically follows up with people for you. This is not only helpful for your sales pipeline, but also for client communication when working on a project that requires their input.
Brandon Howard | TrustRadius Reviewer

Cons

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • Automation ('workflows') need a bit of work. In comparison to other sales CRMs that automatically 'nudge' sales staff when a phone call or email hasn't been returned (for example), these nudges can be created as 'tasks' in Freshsales, but only by someone who knows what they're doing, setting explicit trigger and action rules that don't always cover all scenarios.
  • Event tracking with Segment (or just with their JS library) is a little bit haphazard. I'm sure it works well for in-app actions, but if a user visits your website and interacts with you and you aren't using the Freshsales forms on your website, it can be hard to identify users and track website visits and actions etc.
  • Learning curve– seems to be aimed at users with a bit more technical know-how; so might work well for SaaS sales teams or sales engineers, but not so much for users in other industries. Our non-technical staff have found it to be confusing.
  • Mobile Application– works very well as a contact directory, retrieving a quick overview of interactions, and now you can place voice notes that sync with the web app; these features aren't necessarily critical to our field salespeople. A user will still need to 'come back to the office' to retrieve missed voicemails, update deals notes, as well as place calls from their VoIP number. Freshsales will forward calls to a mobile, but won't allow the sales staff to place calls from their mobile device using their VoIP numbers (or receive calls from these lines).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 17 answers
Some of the configurations are a little difficult to comprehend in the beginning but after a little bit of time using it, it’s almost second nature. For the service that this software provides, it’s pretty user friendly, again one just has to use it for a little and try it
Anonymous | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

Freshworks CRM (formerly Freshsales) 8.2
Based on 1 answer
I'm only trained in one portion of it, and I find that easy enough to maneuver. It's not an everyday must use product for me, so the fact that I can come back after days off and still find my way very easily speaks to the UI of the product
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.8
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.4
Based on 19 answers
Whenever I have had a question to ask I have either been able to find the solution from the Help section inside my account or by contacting customer support. I have been satisfied with the help I have gotten. All my questions so far have been answered in a friendly and helpful manner
Anonymous | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.1
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

Price, special offersSupport in our local place via partnersSimplicity of useFlexible API and already done integrations with G Suite and Office 365Between the users, they have chosen Freshsales as more easy to use.
Renan Otero | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
  • It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
  • It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.
Tim Bost | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • It is too soon to make a determination on ROI, but I do think it will help me be more efficient.
  • The reporting functions help me stay on track of sales opportunities.
  • The task reminders help me accelerate how quickly deals come together.
Dan Styklunas | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$91
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Freshworks CRM (formerly Freshsales)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshworks CRM (formerly Freshsales) Editions & Modules

Edition
SPROUT$01
BLOSSOM$121
GARDEN$251
ESTATE$491
Forest$791
  1. /user/month
Additional Pricing Details
21-day FREE trial. No credit card required. Free to get started, affordable as you grow

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Freshworks CRM (formerly Freshsales)
8.6

Likelihood to Renew

ActiveCampaign
9.1
Freshworks CRM (formerly Freshsales)

Usability

ActiveCampaign
8.1
Freshworks CRM (formerly Freshsales)
8.2

Reliability and Availability

ActiveCampaign
9.3
Freshworks CRM (formerly Freshsales)

Performance

ActiveCampaign
7.8
Freshworks CRM (formerly Freshsales)

Support Rating

ActiveCampaign
8.4
Freshworks CRM (formerly Freshsales)

Implementation Rating

ActiveCampaign
7.1
Freshworks CRM (formerly Freshsales)

Scalability

ActiveCampaign
9.3
Freshworks CRM (formerly Freshsales)

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