What users are saying about
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Top Rated
353 Ratings
This review does not include a rating.

ActiveCampaign

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Top Rated
353 Ratings
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Score 8.8 out of 100
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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is used to send out mass newsletters and email campaigns to contacts at a designated time and date. With ActiveCampaign we can create campaign workflow that is tailored to specific objectives of our marketing outreach and a sequence of emails that are put on schedule to be sent out on specific times. Tracking of the contacts is most important in analyzing how these contacts interact with our products therefore segmenting them depending on their different interests and geographical locations.
Daniel Cooper | TrustRadius Reviewer

GatorMail

No answers on this topic

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
GatorMail
WYSIWYG email editor
ActiveCampaign
8.1
GatorMail
Dynamic content
ActiveCampaign
8.4
GatorMail
Ability to test dynamic content
ActiveCampaign
7.9
GatorMail
Landing pages
ActiveCampaign
6.9
GatorMail
A/B testing
ActiveCampaign
8.5
GatorMail
Mobile optimization
ActiveCampaign
8.1
GatorMail
Email deliverability reporting
ActiveCampaign
8.7
GatorMail
List management
ActiveCampaign
8.5
GatorMail
Triggered drip sequences
ActiveCampaign
9.2
GatorMail

Lead Management

ActiveCampaign
8.0
GatorMail
Lead nurturing
ActiveCampaign
8.0
GatorMail
Lead scoring and grading
ActiveCampaign
8.1
GatorMail
Data quality management
ActiveCampaign
7.6
GatorMail
Automated sales alerts and tasks
ActiveCampaign
8.4
GatorMail

Campaign Management

ActiveCampaign
7.9
GatorMail
Calendaring
ActiveCampaign
7.2
GatorMail
Event/webinar marketing
ActiveCampaign
8.5
GatorMail

Social Media Marketing

ActiveCampaign
8.2
GatorMail
Social sharing and campaigns
ActiveCampaign
8.6
GatorMail
Social profile integration
ActiveCampaign
7.8
GatorMail

Reporting & Analytics

ActiveCampaign
8.0
GatorMail
Dashboards
ActiveCampaign
8.2
GatorMail
Standard reports
ActiveCampaign
8.0
GatorMail
Custom reports
ActiveCampaign
7.9
GatorMail

Platform & Infrastructure

ActiveCampaign
8.5
GatorMail
API
ActiveCampaign
8.6
GatorMail
Role-based workflow & approvals
ActiveCampaign
8.3
GatorMail
Customizability
ActiveCampaign
8.6
GatorMail
Integration with Salesforce.com
ActiveCampaign
8.3
GatorMail
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
GatorMail
Integration with SugarCRM
ActiveCampaign
8.4
GatorMail

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

GatorMail

No answers on this topic

Cons

ActiveCampaign

  • The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
  • Support is spotty. Our account rep is not as responsive as we would like.
  • Information/insight/education on how to use AC better exists but it is hard to find.
Aaron Steinberg | TrustRadius Reviewer

GatorMail

No answers on this topic

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

GatorMail

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Overall, [ActiveCampaign] is pretty easy to get the hang of even if you've never implemented email automation before. The logic is pretty intuitive and the system works as you'd expect it to in almost all instances. Setting up new campaigns and automations is straightforward and efficient so there's relatively little time wasted during the process.
Anonymous | TrustRadius Reviewer

GatorMail

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GatorMail

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.6
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GatorMail

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.8
Based on 29 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

GatorMail

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

GatorMail

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I’ve used a few, including but not limited to mail chimpclick funnelsmail munchconstant contactI’m sure there’s a bunch more, these are the ones that come to mind as of right now, after finding ActiveCampaign I pretty much didn’t need to find further email automation software to do my marketing funnels.
Anonymous | TrustRadius Reviewer

GatorMail

No answers on this topic

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GatorMail

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

GatorMail

No answers on this topic

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

GatorMail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

GatorMail Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
GatorMail

Likelihood to Renew

ActiveCampaign
9.1
GatorMail

Usability

ActiveCampaign
8.0
GatorMail

Reliability and Availability

ActiveCampaign
9.2
GatorMail

Performance

ActiveCampaign
7.6
GatorMail

Support Rating

ActiveCampaign
6.8
GatorMail

Implementation Rating

ActiveCampaign
7.7
GatorMail

Scalability

ActiveCampaign
9.2
GatorMail

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