What users are saying about
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Top Rated
687 Ratings
2 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Gold-Vision

It is the best available solution for small businesses due to the licensing model and the ease of use. For companies like us who implement this for customers, it is easy to implement and train users. Larger companies would prefer to use existing products that have been developed for their specific industry or department.
Adrian Takacs | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Gold-Vision
WYSIWYG email editor
ActiveCampaign
8.1
Gold-Vision
Dynamic content
ActiveCampaign
8.5
Gold-Vision
Ability to test dynamic content
ActiveCampaign
8.0
Gold-Vision
Landing pages
ActiveCampaign
7.1
Gold-Vision
A/B testing
ActiveCampaign
8.7
Gold-Vision
Mobile optimization
ActiveCampaign
8.2
Gold-Vision
Email deliverability reporting
ActiveCampaign
8.9
Gold-Vision
List management
ActiveCampaign
8.8
Gold-Vision
Triggered drip sequences
ActiveCampaign
9.1
Gold-Vision

Lead Management

ActiveCampaign
8.5
Gold-Vision
Lead nurturing
ActiveCampaign
8.8
Gold-Vision
Lead scoring and grading
ActiveCampaign
8.4
Gold-Vision
Data quality management
ActiveCampaign
8.2
Gold-Vision
Automated sales alerts and tasks
ActiveCampaign
8.6
Gold-Vision

Campaign Management

ActiveCampaign
7.9
Gold-Vision
Calendaring
ActiveCampaign
7.7
Gold-Vision
Event/webinar marketing
ActiveCampaign
8.1
Gold-Vision

Social Media Marketing

ActiveCampaign
8.3
Gold-Vision
Social sharing and campaigns
ActiveCampaign
8.4
Gold-Vision
Social profile integration
ActiveCampaign
8.1
Gold-Vision

Reporting & Analytics

ActiveCampaign
8.5
Gold-Vision
Dashboards
ActiveCampaign
8.5
Gold-Vision
Standard reports
ActiveCampaign
8.6
Gold-Vision
Custom reports
ActiveCampaign
8.3
Gold-Vision

Platform & Infrastructure

ActiveCampaign
8.7
Gold-Vision
API
ActiveCampaign
8.7
Gold-Vision
Role-based workflow & approvals
ActiveCampaign
8.4
Gold-Vision
Customizability
ActiveCampaign
8.6
Gold-Vision
Integration with Salesforce.com
ActiveCampaign
8.6
Gold-Vision
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Gold-Vision
Integration with SugarCRM
ActiveCampaign
8.8
Gold-Vision

Sales Force Automation

ActiveCampaign
Gold-Vision
10.0
Customer data management / contact management
ActiveCampaign
Gold-Vision
10.0
Workflow management
ActiveCampaign
Gold-Vision
10.0
Opportunity management
ActiveCampaign
Gold-Vision
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Gold-Vision
10.0
Contract management
ActiveCampaign
Gold-Vision
10.0
Quote & order management
ActiveCampaign
Gold-Vision
10.0

Marketing Automation

ActiveCampaign
Gold-Vision
10.0
Email marketing
ActiveCampaign
Gold-Vision
10.0

CRM Project Management

ActiveCampaign
Gold-Vision
9.5
Billing and invoicing management
ActiveCampaign
Gold-Vision
10.0
Reporting
ActiveCampaign
Gold-Vision
9.0

Customization

ActiveCampaign
Gold-Vision
9.5
Custom fields
ActiveCampaign
Gold-Vision
10.0
Custom objects
ActiveCampaign
Gold-Vision
9.0

Security

ActiveCampaign
Gold-Vision
10.0
Role-based user permissions
ActiveCampaign
Gold-Vision
10.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Gold-Vision

  • Can be easily integrated with products like Sage or Outlook which most small companies use. This provides us with a great customer base.
  • It is quick to deploy and most of our customers start using the solutions in less than a week.
  • Very intuitive which makes training our customer easy and causes few support calls.
Adrian Takacs | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Gold-Vision

  • In the latest version, the user interfaces has been greatly improved. Some customers disliked the older version.
  • Nothing else to complain about, maybe it can be made cheaper?
Adrian Takacs | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Gold-Vision

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Gold-Vision

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Gold-Vision

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Gold-Vision

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Gold-Vision

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Gold-Vision

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Gold-Vision

Probably the most important aspect would be the licensing model which makes it affordable for all businesses. Can be adapted to the business without having to change the business model around the CRM product.
Adrian Takacs | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Gold-Vision

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Gold-Vision

  • It really filled a gap in the market where small business could not afford expensive CRM solutions.
  • As we are implementing this as a solutions for our customers we don't pay for it, but it provides a monthly income from supporting the infrastructure this has been deployed on.
Adrian Takacs | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Gold-Vision

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Gold-Vision Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Gold-Vision
10.0

Likelihood to Renew

ActiveCampaign
9.1
Gold-Vision

Usability

ActiveCampaign
8.1
Gold-Vision

Reliability and Availability

ActiveCampaign
9.1
Gold-Vision

Performance

ActiveCampaign
8.6
Gold-Vision

Support Rating

ActiveCampaign
6.7
Gold-Vision

In-Person Training

ActiveCampaign
7.3
Gold-Vision

Implementation Rating

ActiveCampaign
8.5
Gold-Vision

Scalability

ActiveCampaign
8.8
Gold-Vision

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