What users are saying about
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Top Rated
779 Ratings
27 Ratings

ActiveCampaign

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Top Rated
779 Ratings
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Score 8.6 out of 100
27 Ratings
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Score 6.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    GreenRope

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    526 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.5
    85%
    466 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    422 Ratings
    N/A
    0 Ratings

    Landing pages

    7.2
    72%
    292 Ratings
    N/A
    0 Ratings

    A/B testing

    8.7
    87%
    336 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    472 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    612 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    587 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    517 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    GreenRope

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    440 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    319 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    359 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    314 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    GreenRope

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    263 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    253 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    GreenRope

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.8
    88%
    230 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.5
    85%
    225 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    ActiveCampaign

    87%

    GreenRope

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    535 Ratings
    N/A
    0 Ratings

    Standard reports

    8.9
    89%
    526 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    335 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.9

    ActiveCampaign

    89%

    GreenRope

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    352 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    234 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    368 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.9
    89%
    76 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    51 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.9
    89%
    47 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.4

    GreenRope

    84%
    GreenRope ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.6
    96%
    13 Ratings

    Workflow management

    N/A
    0 Ratings
    9.1
    91%
    12 Ratings

    Territory management

    N/A
    0 Ratings
    8.3
    83%
    6 Ratings

    Opportunity management

    N/A
    0 Ratings
    9.8
    98%
    11 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    9.5
    95%
    11 Ratings

    Contract management

    N/A
    0 Ratings
    3.8
    38%
    5 Ratings

    Quote & order management

    N/A
    0 Ratings
    8.8
    88%
    9 Ratings

    Interaction tracking

    N/A
    0 Ratings
    9.8
    98%
    12 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    6.6
    66%
    4 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.7

    GreenRope

    97%
    GreenRope ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    9.8
    98%
    12 Ratings

    Call center management

    N/A
    0 Ratings
    9.7
    97%
    8 Ratings

    Help desk management

    N/A
    0 Ratings
    9.8
    98%
    10 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    GreenRope

    92%
    GreenRope ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.9
    89%
    12 Ratings

    Email marketing

    N/A
    0 Ratings
    9.6
    96%
    13 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.7

    GreenRope

    97%
    GreenRope ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    9.6
    96%
    13 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    9.8
    98%
    8 Ratings

    Reporting

    N/A
    0 Ratings
    9.8
    98%
    11 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.9

    GreenRope

    89%
    GreenRope ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.8
    88%
    9 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.3
    83%
    10 Ratings

    Customizable reports

    N/A
    0 Ratings
    9.5
    95%
    12 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.4

    GreenRope

    84%
    GreenRope ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    9.2
    92%
    13 Ratings

    Custom objects

    N/A
    0 Ratings
    8.2
    82%
    10 Ratings

    Scripting environment

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    API for custom integration

    N/A
    0 Ratings
    9.1
    91%
    10 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.6

    GreenRope

    86%
    GreenRope ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.6
    86%
    10 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    GreenRope

    90%
    GreenRope ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    Social engagement

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    GreenRope

    92%
    GreenRope ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    9.0
    90%
    7 Ratings

    Compensation management

    N/A
    0 Ratings
    9.5
    95%
    7 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    GreenRope

    78%
    GreenRope ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.8
    78%
    9 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
    • GreenRope is rated higher in 2 areas: Performance, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    605 Ratings
    8.9

    GreenRope

    89%
    23 Ratings

    Likelihood to Renew

    8.9

    ActiveCampaign

    89%
    18 Ratings
    8.8

    GreenRope

    88%
    8 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    33 Ratings
    6.6

    GreenRope

    66%
    4 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    GreenRope

    N/A
    0 Ratings

    Performance

    6.9

    ActiveCampaign

    69%
    4 Ratings
    8.2

    GreenRope

    82%
    2 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    37 Ratings
    7.3

    GreenRope

    73%
    4 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    GreenRope

    N/A
    0 Ratings

    Implementation Rating

    8.6

    ActiveCampaign

    86%
    10 Ratings
    8.2

    GreenRope

    82%
    2 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    GreenRope

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    For managing my sales pipeline the dashboard in ActiveCampaign is fantastic. It's like a Kanban board where you can simply move clients from one step onto the next which automatically tags the prospect and adds or removes them in specific automation. I'd say it's perfect for a small business like mine but wouldn't be suitable if we scaled, and it's quite expensive compared to most CRM platforms available.
    Robin Waite | TrustRadius Reviewer

    GreenRope

    There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
    Alicia Dearn | TrustRadius Reviewer

    Pros

    ActiveCampaign

    • ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
    • No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
    • ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
    Jack Foster | TrustRadius Reviewer

    GreenRope

    • GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
    • GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
    • Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
    • There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
    • Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
    Raylene Wall | TrustRadius Reviewer

    Cons

    ActiveCampaign

    • Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
    • Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
    Wendy Brodeur | TrustRadius Reviewer

    GreenRope

    • The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
    • This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
    • I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
    Andrea Hill | TrustRadius Reviewer

    Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    GreenRope

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required
    $399

    Starting Price

    $149 Per Month [Unlimited Users]

    GreenRope Editions & Modules

    Edition
    Starter$1491
    Prime$1991
    Pro$2491
    Premium$2991
    Powerhouse$3491
    Supreme$4491
    Ultimate$6991
    1. Per Month [Unlimited Users]
    Additional Pricing Details
    All price plans include unlimited users, unlimited emails, and all features.

    Likelihood to Renew

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    GreenRope

    GreenRope 8.8
    Based on 8 answers
    They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
    Lance Labno | TrustRadius Reviewer

    Usability

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    GreenRope

    GreenRope 6.6
    Based on 4 answers
    It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
    Renee Charbonneau | TrustRadius Reviewer

    Reliability and Availability

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    GreenRope

    No score
    No answers yet
    No answers on this topic

    Performance

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    GreenRope

    GreenRope 8.2
    Based on 2 answers
    No answer on this topic is available.

    Support Rating

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    GreenRope

    GreenRope 7.3
    Based on 4 answers
    Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    ActiveCampaign

    ActiveCampaign 8.6
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    GreenRope

    GreenRope 8.2
    Based on 2 answers
    I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
    Renee Charbonneau | TrustRadius Reviewer

    Alternatives Considered

    ActiveCampaign

    ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool that fails to bring together true marketing automation, Keap/Infusionsoft was wildly powerful but so complex to use that no one could figure it out, ConvertKit is very simple and focused on blogger types and Ontraport had extremely powerful landing page builders but without the ability to create complex automatons. ActiveCampaign does a good job of addressing a lot of the negative points of other platforms in an easy-to-use way.
    Devin Ambron | TrustRadius Reviewer

    GreenRope

    We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!
    Wendy Tibus | TrustRadius Reviewer

    Scalability

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    GreenRope

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    ActiveCampaign

    • It has saved us days of work both in setting up and running campaigns.
    • It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!
    Julie Barber | TrustRadius Reviewer

    GreenRope

    • It has helped us from an efficiency standpoint to organize, keep track off, and communicate with our contacts.
    • We have high functionality and great features for a great cost.
    • People with varying levels of computer experience can use GreenRope and many of its features.
    Anonymous | TrustRadius Reviewer

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