What users are saying about
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Top Rated
87 Ratings
26 Ratings

ActiveCampaign

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Top Rated
87 Ratings
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Score 8.5 out of 101
26 Ratings
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Score 9 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

Greenrope is a terrific tool for any business that does a range of marketing tasks (email, drip campaigns, snail mail, social, direct marketing, online selling), lots of small projects, and shares and manages customer data among sales (both inside and outside) and marketing staff. In addition to using Greenrope across all my business groups, we have recommended Greenrope to quite a few of our clients, many of whom have implemented it. We always suggest that they compare to Infusionsoft and Salesforce/Hubspot, and Greenrope does very well in the comparison. For a small business where cash flow is critical, Greenrope makes more sense than its competitors (Infusionsoft, Salesforce +Hubspot) because the cost to implement is lower and there is a comparatively lower cost-of-ownership. If a company primarily deploys a large outside sales force and does little online marketing, then I'd recommend Salesforce over Greenrope. If a company is primarily engaged in large project management situations that involve outside parties in addition to employees, Greenrope would be less suited. But otherwise, Greenrope has been one of our most exciting software finds. I also have tremendous appreciation for the Greenrope team. They are supportive, engaging, and just plain smart. Inquiries are answered very quickly, suggestions are always welcomed. For small business owners, Greenrope's support is a big plus.
Andrea Hill profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
GreenRope
WYSIWYG email editor
ActiveCampaign
7.8
GreenRope
Dynamic content
ActiveCampaign
7.8
GreenRope
Ability to test dynamic content
ActiveCampaign
7.6
GreenRope
Landing pages
ActiveCampaign
6.8
GreenRope
A/B testing
ActiveCampaign
7.6
GreenRope
Mobile optimization
ActiveCampaign
7.8
GreenRope
Email deliverability
ActiveCampaign
8.2
GreenRope
List management
ActiveCampaign
8.5
GreenRope
Triggered drip sequences
ActiveCampaign
9.4
GreenRope

Reporting & Analytics

ActiveCampaign
7.0
GreenRope
Dashboards
ActiveCampaign
6.9
GreenRope
Standard reports
ActiveCampaign
7.2
GreenRope
Custom reports
ActiveCampaign
6.9
GreenRope

Sales Force Automation

ActiveCampaign
GreenRope
8.3
Customer data management / contact management
ActiveCampaign
GreenRope
9.4
Workflow management
ActiveCampaign
GreenRope
9.1
Territory management
ActiveCampaign
GreenRope
8.0
Opportunity management
ActiveCampaign
GreenRope
9.7
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
GreenRope
9.7
Contract management
ActiveCampaign
GreenRope
3.8
Quote & order management
ActiveCampaign
GreenRope
9.0
Interaction tracking
ActiveCampaign
GreenRope
9.7
Channel / partner relationship management
ActiveCampaign
GreenRope
6.6

Customer Service & Support

ActiveCampaign
GreenRope
9.6
Case management
ActiveCampaign
GreenRope
9.7
Call center management
ActiveCampaign
GreenRope
9.5
Help desk management
ActiveCampaign
GreenRope
9.7

Marketing Automation

ActiveCampaign
GreenRope
9.2
Lead management
ActiveCampaign
GreenRope
9.1
Email marketing
ActiveCampaign
GreenRope
9.4

CRM Project Management

ActiveCampaign
GreenRope
9.6
Task management
ActiveCampaign
GreenRope
9.4
Billing and invoicing management
ActiveCampaign
GreenRope
9.7
Reporting
ActiveCampaign
GreenRope
9.7

CRM Reporting & Analytics

ActiveCampaign
GreenRope
8.8
Forecasting
ActiveCampaign
GreenRope
8.7
Pipeline visualization
ActiveCampaign
GreenRope
8.4
Customizable reports
ActiveCampaign
GreenRope
9.4

Customization

ActiveCampaign
GreenRope
8.4
Custom fields
ActiveCampaign
GreenRope
9.1
Custom objects
ActiveCampaign
GreenRope
8.4
Scripting environment
ActiveCampaign
GreenRope
7.0
API for custom integration
ActiveCampaign
GreenRope
9.1

Security

ActiveCampaign
GreenRope
8.8
Single sign-on capability
ActiveCampaign
GreenRope
8.6
Role-based user permissions
ActiveCampaign
GreenRope
9.0

Social CRM

ActiveCampaign
GreenRope
9.0
Social data
ActiveCampaign
GreenRope
9.0
Social engagement
ActiveCampaign
GreenRope
9.0

Integrations with 3rd-party Software

ActiveCampaign
GreenRope
9.2
Marketing automation
ActiveCampaign
GreenRope
9.0
Compensation management
ActiveCampaign
GreenRope
9.3

Platform

ActiveCampaign
GreenRope
8.0
Mobile access
ActiveCampaign
GreenRope
8.0

Pros

ActiveCampaign

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo

GreenRope

  • Great price for the services you get.
  • The functionality of a top-level CRM.
  • Fast response time for the support team if we run into issues.
No photo available

Cons

ActiveCampaign

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available

GreenRope

  • There is nothing I would change about GreenRope so far, it's a steep learning curve.
Renee Charbonneau profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

GreenRope 8.8
Based on 8 answers
I love GreenRope. I see it only getting better and a staff that is dedicated to making it better.
No photo available

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

GreenRope 6.6
Based on 4 answers
It does everything I need when I'm at my computer. I would just like to have greater functionality in the iphone app. I have discussed with Greenrope my issues and they appear to be working on these issues
Lance Labno profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

GreenRope 8.2
Based on 1 answer
No answer on this topic is available.

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

GreenRope 7.3
Based on 2 answers
Right from the beginning, GreenRope's staff have been extremely helpful with getting us setup and answering all of our questions. In addition to chat support, the documentation provided within GreenRope itself is detailed and easily accessible. GreenRope is also really good about letting you know that they are available - and how to contact them. My questions/requests are answered quickly, every time.
Raylene Wall profile photo

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

GreenRope 8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau profile photo

Alternatives Considered

ActiveCampaign

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo

GreenRope

We looked at a number of other products, including Salesforce, Microsoft, and many others. None compared from a price to value perspective, especially taking into account all the other modules that are included...not just CRM
Thomas Schutz profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

GreenRope

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo

GreenRope

  • We are just starting to track lead conversions, but believe the results will be very positive
  • Our employees will be more accountable as a result of using Greenrope
Thomas Schutz profile photo

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

GreenRope

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*

* Per Account

GreenRope Editions & Modules

Edition
Starter$1491
Prime$1991
Pro$2491
Premium$2991
Powerhouse$3491
Supreme$4491
Ultimate$6991
  1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.

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