What users are saying about
ActiveCampaign
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Top Rated
779 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 779 reviews and ratings
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.1 out of 100
Based on 27 reviews and ratings
Feature Set Ratings
Email & Online Marketing
8.5
ActiveCampaign
85%

GreenRope
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 9/9 features
ActiveCampaign ranks higher in 9/9 features
WYSIWYG email editor
8.0
80%
526 Ratings

N/A
0 Ratings
Dynamic content
8.5
85%
466 Ratings

N/A
0 Ratings
Ability to test dynamic content
8.2
82%
422 Ratings

N/A
0 Ratings
Landing pages
7.2
72%
292 Ratings

N/A
0 Ratings
A/B testing
8.7
87%
336 Ratings

N/A
0 Ratings
Mobile optimization
8.4
84%
472 Ratings

N/A
0 Ratings
Email deliverability reporting
9.2
92%
612 Ratings

N/A
0 Ratings
List management
8.9
89%
587 Ratings

N/A
0 Ratings
Triggered drip sequences
9.1
91%
517 Ratings

N/A
0 Ratings
Lead Management
8.7
ActiveCampaign
87%

GreenRope
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing
9.0
90%
440 Ratings

N/A
0 Ratings
Lead scoring and grading
8.6
86%
319 Ratings

N/A
0 Ratings
Data quality management
8.7
87%
359 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
8.7
87%
314 Ratings

N/A
0 Ratings
Campaign Management
8.5
ActiveCampaign
85%

GreenRope
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Calendaring
8.3
83%
263 Ratings

N/A
0 Ratings
Event/webinar marketing
8.6
86%
253 Ratings

N/A
0 Ratings
Social Media Marketing
8.6
ActiveCampaign
86%

GreenRope
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns
8.8
88%
230 Ratings

N/A
0 Ratings
Social profile integration
8.5
85%
225 Ratings

N/A
0 Ratings
Reporting & Analytics
8.7
ActiveCampaign
87%

GreenRope
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features
Dashboards
8.7
87%
535 Ratings

N/A
0 Ratings
Standard reports
8.9
89%
526 Ratings

N/A
0 Ratings
Custom reports
8.5
85%
335 Ratings

N/A
0 Ratings
Platform & Infrastructure
8.9
ActiveCampaign
89%

GreenRope
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API
9.1
91%
352 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.6
86%
234 Ratings

N/A
0 Ratings
Customizability
8.8
88%
368 Ratings

N/A
0 Ratings
Integration with Salesforce.com
8.9
89%
76 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.0
90%
51 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.9
89%
47 Ratings

N/A
0 Ratings
Sales Force Automation
ActiveCampaign
Feature Set Not Supported
N/A

8.4
GreenRope
84%
GreenRope ranks higher in 9/9 features
GreenRope ranks higher in 9/9 features
Customer data management / contact management
N/A
0 Ratings

9.6
96%
13 Ratings
Workflow management
N/A
0 Ratings

9.1
91%
12 Ratings
Territory management
N/A
0 Ratings

8.3
83%
6 Ratings
Opportunity management
N/A
0 Ratings

9.8
98%
11 Ratings
Integration with email client (e.g., Outlook or Gmail)
N/A
0 Ratings

9.5
95%
11 Ratings
Contract management
N/A
0 Ratings

3.8
38%
5 Ratings
Quote & order management
N/A
0 Ratings

8.8
88%
9 Ratings
Interaction tracking
N/A
0 Ratings

9.8
98%
12 Ratings
Channel / partner relationship management
N/A
0 Ratings

6.6
66%
4 Ratings
Customer Service & Support
ActiveCampaign
Feature Set Not Supported
N/A

9.7
GreenRope
97%
GreenRope ranks higher in 3/3 features
GreenRope ranks higher in 3/3 features
Case management
N/A
0 Ratings

9.8
98%
12 Ratings
Call center management
N/A
0 Ratings

9.7
97%
8 Ratings
Help desk management
N/A
0 Ratings

9.8
98%
10 Ratings
Marketing Automation
ActiveCampaign
Feature Set Not Supported
N/A

9.2
GreenRope
92%
GreenRope ranks higher in 2/2 features
GreenRope ranks higher in 2/2 features
Lead management
N/A
0 Ratings

8.9
89%
12 Ratings
Email marketing
N/A
0 Ratings

9.6
96%
13 Ratings
CRM Project Management
ActiveCampaign
Feature Set Not Supported
N/A

9.7
GreenRope
97%
GreenRope ranks higher in 3/3 features
GreenRope ranks higher in 3/3 features
Task management
N/A
0 Ratings

9.6
96%
13 Ratings
Billing and invoicing management
N/A
0 Ratings

9.8
98%
8 Ratings
Reporting
N/A
0 Ratings

9.8
98%
11 Ratings
CRM Reporting & Analytics
ActiveCampaign
Feature Set Not Supported
N/A

8.9
GreenRope
89%
GreenRope ranks higher in 3/3 features
GreenRope ranks higher in 3/3 features
Forecasting
N/A
0 Ratings

8.8
88%
9 Ratings
Pipeline visualization
N/A
0 Ratings

8.3
83%
10 Ratings
Customizable reports
N/A
0 Ratings

9.5
95%
12 Ratings
Customization
ActiveCampaign
Feature Set Not Supported
N/A

8.4
GreenRope
84%
GreenRope ranks higher in 4/4 features
GreenRope ranks higher in 4/4 features
Custom fields
N/A
0 Ratings

9.2
92%
13 Ratings
Custom objects
N/A
0 Ratings

8.2
82%
10 Ratings
Scripting environment
N/A
0 Ratings

7.0
70%
4 Ratings
API for custom integration
N/A
0 Ratings

9.1
91%
10 Ratings
Security
ActiveCampaign
Feature Set Not Supported
N/A

8.6
GreenRope
86%
GreenRope ranks higher in 2/2 features
GreenRope ranks higher in 2/2 features
Single sign-on capability
N/A
0 Ratings

8.6
86%
6 Ratings
Role-based user permissions
N/A
0 Ratings

8.6
86%
10 Ratings
Social CRM
ActiveCampaign
Feature Set Not Supported
N/A

9.0
GreenRope
90%
GreenRope ranks higher in 2/2 features
GreenRope ranks higher in 2/2 features
Social data
N/A
0 Ratings

9.0
90%
11 Ratings
Social engagement
N/A
0 Ratings

9.0
90%
11 Ratings
Integrations with 3rd-party Software
ActiveCampaign
Feature Set Not Supported
N/A

9.2
GreenRope
92%
GreenRope ranks higher in 2/2 features
GreenRope ranks higher in 2/2 features
Marketing automation
N/A
0 Ratings

9.0
90%
7 Ratings
Compensation management
N/A
0 Ratings

9.5
95%
7 Ratings
Platform
ActiveCampaign
Feature Set Not Supported
N/A

7.8
GreenRope
78%
GreenRope ranks higher in 1/1 features
GreenRope ranks higher in 1/1 features
Mobile access
N/A
0 Ratings

7.8
78%
9 Ratings
Attribute Ratings
- ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
- GreenRope is rated higher in 2 areas: Performance, Support Rating
Likelihood to Recommend
9.1
ActiveCampaign
91%
605 Ratings

8.9
GreenRope
89%
23 Ratings
Likelihood to Renew
8.9
ActiveCampaign
89%
18 Ratings

8.8
GreenRope
88%
8 Ratings
Usability
8.2
ActiveCampaign
82%
33 Ratings

6.6
GreenRope
66%
4 Ratings
Availability
9.1
ActiveCampaign
91%
4 Ratings

GreenRope
N/A
0 Ratings
Performance
6.9
ActiveCampaign
69%
4 Ratings

8.2
GreenRope
82%
2 Ratings
Support Rating
6.0
ActiveCampaign
60%
37 Ratings

7.3
GreenRope
73%
4 Ratings
In-Person Training
7.3
ActiveCampaign
73%
1 Rating

GreenRope
N/A
0 Ratings
Implementation Rating
8.6
ActiveCampaign
86%
10 Ratings

8.2
GreenRope
82%
2 Ratings
Product Scalability
8.5
ActiveCampaign
85%
4 Ratings

GreenRope
N/A
0 Ratings
Likelihood to Recommend
ActiveCampaign
For managing my sales pipeline the dashboard in ActiveCampaign is fantastic. It's like a Kanban board where you can simply move clients from one step onto the next which automatically tags the prospect and adds or removes them in specific automation. I'd say it's perfect for a small business like mine but wouldn't be suitable if we scaled, and it's quite expensive compared to most CRM platforms available.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
GreenRope
There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
CEO + Trial Lawyer
Bellatrix PCLaw Practice, 1-10 employees
Pros
ActiveCampaign
- ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
- No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
- ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
GreenRope
- GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
- GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
- Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
- There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
- Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
Owner
Off the Wall Social Media ManagementMarketing and Advertising, 1-10 employees
Cons
ActiveCampaign
- Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
- Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
GreenRope
- The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
- This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
- I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
CEO, Owner
Hill Management Group, LLC (StrategyWerx, MentorWerx, SupportWerx, Mardrea Press)Management Consulting, 11-50 employees
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—GreenRope
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399
Starting Price
$149 Per Month [Unlimited Users]
GreenRope Editions & Modules
Edition
Starter | $1491 |
---|---|
Prime | $1991 |
Pro | $2491 |
Premium | $2991 |
Powerhouse | $3491 |
Supreme | $4491 |
Ultimate | $6991 |
- Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.Likelihood to Renew
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
GreenRope
GreenRope 8.8
Based on 8 answers
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
Owner and Doctor of Physical Therapy
Movement Solutions, LLCHealth, Wellness and Fitness, 1-10 employees
Usability
ActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
GreenRope
GreenRope 6.6
Based on 4 answers
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
Editor/CEO
Belt Drive Betty MediaMedia Production, 1-10 employees
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
GreenRope
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
GreenRope
GreenRope 8.2
Based on 2 answers
No answer on this topic is available.
Support Rating
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
GreenRope
GreenRope 7.3
Based on 4 answers
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.

Verified User
Consultant in Corporate
Management Consulting Company, 1-10 employeesImplementation Rating
ActiveCampaign
ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
GreenRope
GreenRope 8.2
Based on 2 answers
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Editor/CEO
Belt Drive Betty MediaMedia Production, 1-10 employees
Alternatives Considered
ActiveCampaign
ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool that fails to bring together true marketing automation, Keap/Infusionsoft was wildly powerful but so complex to use that no one could figure it out, ConvertKit is very simple and focused on blogger types and Ontraport had extremely powerful landing page builders but without the ability to create complex automatons. ActiveCampaign does a good job of addressing a lot of the negative points of other platforms in an easy-to-use way.
Founder + Strategist
Builtwell DigitalMarketing & Advertising, 1-10 employees
GreenRope
We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!
President & Founder
The Original Get Movin' CrewFund-Raising, 1-10 employees
Scalability
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
GreenRope
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- It has saved us days of work both in setting up and running campaigns.
- It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!
Founder & CEO
Spark! Consulting LtdManagement Consulting, 1-10 employees
GreenRope
- It has helped us from an efficiency standpoint to organize, keep track off, and communicate with our contacts.
- We have high functionality and great features for a great cost.
- People with varying levels of computer experience can use GreenRope and many of its features.

Verified User
Engineer in Engineering
Building Materials Company, 1001-5000 employees