What users are saying about
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Top Rated
127 Ratings
26 Ratings

ActiveCampaign

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Top Rated
127 Ratings
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Score 8.8 out of 100
26 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

GreenRope

There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
Alicia Dearn | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
GreenRope
WYSIWYG email editor
ActiveCampaign
8.0
GreenRope
Dynamic content
ActiveCampaign
8.1
GreenRope
Ability to test dynamic content
ActiveCampaign
7.9
GreenRope
Landing pages
ActiveCampaign
6.9
GreenRope
A/B testing
ActiveCampaign
8.3
GreenRope
Mobile optimization
ActiveCampaign
8.4
GreenRope
Email deliverability reporting
ActiveCampaign
8.6
GreenRope
List management
ActiveCampaign
8.7
GreenRope
Triggered drip sequences
ActiveCampaign
9.6
GreenRope

Lead Management

ActiveCampaign
7.9
GreenRope
Lead nurturing
ActiveCampaign
8.6
GreenRope
Lead scoring and grading
ActiveCampaign
7.3
GreenRope
Data quality management
ActiveCampaign
7.9
GreenRope
Automated sales alerts and tasks
ActiveCampaign
7.9
GreenRope

Campaign Management

ActiveCampaign
8.5
GreenRope
Calendaring
ActiveCampaign
8.9
GreenRope
Event/webinar marketing
ActiveCampaign
8.2
GreenRope

Social Media Marketing

ActiveCampaign
9.1
GreenRope
Social sharing and campaigns
ActiveCampaign
9.1
GreenRope
Social profile integration
ActiveCampaign
9.1
GreenRope

Reporting & Analytics

ActiveCampaign
7.5
GreenRope
Dashboards
ActiveCampaign
7.4
GreenRope
Standard reports
ActiveCampaign
7.6
GreenRope
Custom reports
ActiveCampaign
7.4
GreenRope

Platform & Infrastructure

ActiveCampaign
7.7
GreenRope
API
ActiveCampaign
8.2
GreenRope
Customizability
ActiveCampaign
7.3
GreenRope

Sales Force Automation

ActiveCampaign
GreenRope
8.3
Customer data management / contact management
ActiveCampaign
GreenRope
9.4
Workflow management
ActiveCampaign
GreenRope
9.1
Territory management
ActiveCampaign
GreenRope
8.1
Opportunity management
ActiveCampaign
GreenRope
9.7
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
GreenRope
9.6
Contract management
ActiveCampaign
GreenRope
3.8
Quote & order management
ActiveCampaign
GreenRope
8.9
Interaction tracking
ActiveCampaign
GreenRope
9.7
Channel / partner relationship management
ActiveCampaign
GreenRope
6.6

Customer Service & Support

ActiveCampaign
GreenRope
9.7
Case management
ActiveCampaign
GreenRope
9.7
Call center management
ActiveCampaign
GreenRope
9.6
Help desk management
ActiveCampaign
GreenRope
9.7

Marketing Automation

ActiveCampaign
GreenRope
9.2
Lead management
ActiveCampaign
GreenRope
9.0
Email marketing
ActiveCampaign
GreenRope
9.4

CRM Project Management

ActiveCampaign
GreenRope
9.6
Task management
ActiveCampaign
GreenRope
9.4
Billing and invoicing management
ActiveCampaign
GreenRope
9.7
Reporting
ActiveCampaign
GreenRope
9.7

CRM Reporting & Analytics

ActiveCampaign
GreenRope
8.8
Forecasting
ActiveCampaign
GreenRope
8.7
Pipeline visualization
ActiveCampaign
GreenRope
8.3
Customizable reports
ActiveCampaign
GreenRope
9.4

Customization

ActiveCampaign
GreenRope
8.3
Custom fields
ActiveCampaign
GreenRope
9.1
Custom objects
ActiveCampaign
GreenRope
8.3
Scripting environment
ActiveCampaign
GreenRope
7.0
API for custom integration
ActiveCampaign
GreenRope
9.1

Security

ActiveCampaign
GreenRope
8.7
Single sign-on capability
ActiveCampaign
GreenRope
8.6
Role-based user permissions
ActiveCampaign
GreenRope
8.9

Social CRM

ActiveCampaign
GreenRope
9.0
Social data
ActiveCampaign
GreenRope
9.0
Social engagement
ActiveCampaign
GreenRope
9.0

Integrations with 3rd-party Software

ActiveCampaign
GreenRope
9.2
Marketing automation
ActiveCampaign
GreenRope
9.0
Compensation management
ActiveCampaign
GreenRope
9.4

Platform

ActiveCampaign
GreenRope
7.9
Mobile access
ActiveCampaign
GreenRope
7.9

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

GreenRope

  • GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
  • GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
  • Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
  • There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
  • Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
Raylene Wall | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

GreenRope

  • The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
  • This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
  • I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
Andrea Hill | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.2
Based on 5 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GreenRope

GreenRope 8.8
Based on 8 answers
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
Lance Labno | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GreenRope

GreenRope 6.6
Based on 4 answers
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
Renee Charbonneau | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GreenRope

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GreenRope

GreenRope 8.2
Based on 1 answer
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 9.0
Based on 3 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

GreenRope

GreenRope 7.3
Based on 2 answers
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GreenRope

GreenRope 8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

GreenRope

We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!
Wendy Tibus | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

GreenRope

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

GreenRope

  • It has helped us from an efficiency standpoint to organize, keep track off, and communicate with our contacts.
  • We have high functionality and great features for a great cost.
  • People with varying levels of computer experience can use GreenRope and many of its features.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

GreenRope

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*

* Per Account

GreenRope Editions & Modules

Edition
Starter$1491
Prime$1991
Pro$2491
Premium$2991
Powerhouse$3491
Supreme$4491
Ultimate$6991
  1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.

Rating Summary

Likelihood to Recommend

ActiveCampaign
8.8
GreenRope
9.0

Likelihood to Renew

ActiveCampaign
9.2
GreenRope
8.8

Usability

ActiveCampaign
9.0
GreenRope
6.6

Reliability and Availability

ActiveCampaign
10.0
GreenRope

Performance

ActiveCampaign
10.0
GreenRope
8.2

Support Rating

ActiveCampaign
9.0
GreenRope
7.3

Implementation Rating

ActiveCampaign
10.0
GreenRope
8.2

Scalability

ActiveCampaign
10.0
GreenRope

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