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Top Rated
689 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
50 Ratings
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Score 4.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
BenchmarkONE (formerly Hatchbuck)
6.0
WYSIWYG email editor
ActiveCampaign
8.1
BenchmarkONE (formerly Hatchbuck)
5.9
Dynamic content
ActiveCampaign
8.5
BenchmarkONE (formerly Hatchbuck)
5.2
Ability to test dynamic content
ActiveCampaign
8.0
BenchmarkONE (formerly Hatchbuck)
4.9
Landing pages
ActiveCampaign
7.1
BenchmarkONE (formerly Hatchbuck)
4.0
A/B testing
ActiveCampaign
8.7
BenchmarkONE (formerly Hatchbuck)
8.9
Mobile optimization
ActiveCampaign
8.2
BenchmarkONE (formerly Hatchbuck)
8.9
Email deliverability reporting
ActiveCampaign
8.9
BenchmarkONE (formerly Hatchbuck)
5.6
List management
ActiveCampaign
8.8
BenchmarkONE (formerly Hatchbuck)
5.3
Triggered drip sequences
ActiveCampaign
9.1
BenchmarkONE (formerly Hatchbuck)
5.3

Lead Management

ActiveCampaign
8.5
BenchmarkONE (formerly Hatchbuck)
5.0
Lead nurturing
ActiveCampaign
8.8
BenchmarkONE (formerly Hatchbuck)
4.1
Lead scoring and grading
ActiveCampaign
8.4
BenchmarkONE (formerly Hatchbuck)
5.3
Data quality management
ActiveCampaign
8.2
BenchmarkONE (formerly Hatchbuck)
5.3
Automated sales alerts and tasks
ActiveCampaign
8.6
BenchmarkONE (formerly Hatchbuck)
5.3

Campaign Management

ActiveCampaign
7.9
BenchmarkONE (formerly Hatchbuck)
7.5
Calendaring
ActiveCampaign
7.7
BenchmarkONE (formerly Hatchbuck)
7.9
Event/webinar marketing
ActiveCampaign
8.1
BenchmarkONE (formerly Hatchbuck)
7.1

Social Media Marketing

ActiveCampaign
8.3
BenchmarkONE (formerly Hatchbuck)
4.1
Social sharing and campaigns
ActiveCampaign
8.4
BenchmarkONE (formerly Hatchbuck)
6.4
Social profile integration
ActiveCampaign
8.1
BenchmarkONE (formerly Hatchbuck)
1.9

Reporting & Analytics

ActiveCampaign
8.5
BenchmarkONE (formerly Hatchbuck)
4.1
Dashboards
ActiveCampaign
8.5
BenchmarkONE (formerly Hatchbuck)
4.4
Standard reports
ActiveCampaign
8.6
BenchmarkONE (formerly Hatchbuck)
1.0
Custom reports
ActiveCampaign
8.3
BenchmarkONE (formerly Hatchbuck)
6.8

Platform & Infrastructure

ActiveCampaign
8.7
BenchmarkONE (formerly Hatchbuck)
5.7
API
ActiveCampaign
8.7
BenchmarkONE (formerly Hatchbuck)
2.1
Role-based workflow & approvals
ActiveCampaign
8.4
BenchmarkONE (formerly Hatchbuck)
8.0
Customizability
ActiveCampaign
8.6
BenchmarkONE (formerly Hatchbuck)
3.9
Integration with Salesforce.com
ActiveCampaign
8.6
BenchmarkONE (formerly Hatchbuck)
6.7
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
BenchmarkONE (formerly Hatchbuck)
6.9
Integration with SugarCRM
ActiveCampaign
8.8
BenchmarkONE (formerly Hatchbuck)
6.9

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 8 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 6.4
Based on 2 answers
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 6 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Core$791
Pro$1391
Enterprise$1991
  1. per month
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
BenchmarkONE (formerly Hatchbuck)
4.3

Likelihood to Renew

ActiveCampaign
9.1
BenchmarkONE (formerly Hatchbuck)
8.7

Usability

ActiveCampaign
8.1
BenchmarkONE (formerly Hatchbuck)
8.2

Reliability and Availability

ActiveCampaign
9.1
BenchmarkONE (formerly Hatchbuck)
8.5

Performance

ActiveCampaign
8.6
BenchmarkONE (formerly Hatchbuck)
6.4

Support Rating

ActiveCampaign
6.6
BenchmarkONE (formerly Hatchbuck)
9.1

In-Person Training

ActiveCampaign
7.3
BenchmarkONE (formerly Hatchbuck)

Implementation Rating

ActiveCampaign
8.5
BenchmarkONE (formerly Hatchbuck)
8.2

Scalability

ActiveCampaign
8.8
BenchmarkONE (formerly Hatchbuck)

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