What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Hatchbuck

Top Rated
40 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Hatchbuck

Top Rated
40 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Hatchbuck
7.5
WYSIWYG email editor
ActiveCampaign
7.7
Hatchbuck
7.3
Dynamic content
ActiveCampaign
7.4
Hatchbuck
7.0
Ability to test dynamic content
ActiveCampaign
7.5
Hatchbuck
6.1
Landing pages
ActiveCampaign
6.7
Hatchbuck
4.7
A/B testing
ActiveCampaign
7.2
Hatchbuck
8.9
Mobile optimization
ActiveCampaign
7.7
Hatchbuck
8.9
Email deliverability
ActiveCampaign
8.3
Hatchbuck
8.0
List management
ActiveCampaign
8.1
Hatchbuck
7.8
Triggered drip sequences
ActiveCampaign
9.3
Hatchbuck
9.0

Reporting & Analytics

ActiveCampaign
7.0
Hatchbuck
7.6
Dashboards
ActiveCampaign
7.1
Hatchbuck
7.0
Standard reports
ActiveCampaign
7.3
Hatchbuck
9.0
Custom reports
ActiveCampaign
6.7
Hatchbuck
6.8

Lead Management

ActiveCampaign
Hatchbuck
7.5
Lead nurturing
ActiveCampaign
Hatchbuck
8.0
Lead scoring and grading
ActiveCampaign
Hatchbuck
7.3
Data quality management
ActiveCampaign
Hatchbuck
7.3
Automated sales alerts and tasks
ActiveCampaign
Hatchbuck
7.3

Campaign Management

ActiveCampaign
Hatchbuck
7.5
Calendaring
ActiveCampaign
Hatchbuck
7.9
Event/webinar marketing
ActiveCampaign
Hatchbuck
7.1

Social Media Marketing

ActiveCampaign
Hatchbuck
6.8
Social sharing and campaigns
ActiveCampaign
Hatchbuck
6.4
Social profile integration
ActiveCampaign
Hatchbuck
7.2

Platform & Infrastructure

ActiveCampaign
Hatchbuck
7.4
API
ActiveCampaign
Hatchbuck
8.3
Role-based workflow & approvals
ActiveCampaign
Hatchbuck
7.6
Customizability
ActiveCampaign
Hatchbuck
8.0
Integration with Salesforce.com
ActiveCampaign
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
ActiveCampaign
Hatchbuck
6.9
Integration with SugarCRM
ActiveCampaign
Hatchbuck
6.9

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Emails - Hatchbuck has recently enhanced their email template collection. That said, most of ours use plain text. It's easy to design your own, though.
  • Support - whenever I have had an issue or question, the responsiveness has been exceptional.
  • OnBoarding - I had a 1:1 consultant to meet with me over my first several months who was delightful and capable, helping me learn the system.
No photo available

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Helping users understand and better use the campaigns. I struggle with that.
  • I would like a way to seek and merge contacts once they are already in the system.
  • I would like to be able to delete tags that I no longer use or want and am unsure how.
Crystal Cady profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Hatchbuck8.7
Based on 23 answers
It does everything we need it to do and they are a joy to work with
Jake Bernstein profile photo

Usability

No score
No answers yet
No answers on this topic
Hatchbuck8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

No score
No answers yet
No answers on this topic
Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

No score
No answers yet
No answers on this topic
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
I've used Salesforce Group edition, but it was too robust for our team. Hatchbuck was more suited our company and our stage
Jake Bernstein profile photo

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
No photo available
  • Positive: Before we were manually following up with customers one-by-one. Now we can save so much time and reach our customers FASTER. This leads to better customer service.
  • Our leads definitely get converted faster as well. We always had access to targeted leads for our industry, but did not have the time to pursue them and also maintain our current customers.
Samantha Kolavo profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.