What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
Top Rated
42 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
Top Rated
42 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Hatchbuck
7.6
WYSIWYG email editor
ActiveCampaign
7.7
Hatchbuck
7.3
Dynamic content
ActiveCampaign
7.3
Hatchbuck
7.1
Ability to test dynamic content
ActiveCampaign
7.4
Hatchbuck
6.1
Landing pages
ActiveCampaign
6.7
Hatchbuck
4.7
A/B testing
ActiveCampaign
7.1
Hatchbuck
8.9
Mobile optimization
ActiveCampaign
7.7
Hatchbuck
8.9
Email deliverability
ActiveCampaign
8.3
Hatchbuck
8.3
List management
ActiveCampaign
8.1
Hatchbuck
8.1
Triggered drip sequences
ActiveCampaign
9.3
Hatchbuck
9.3

Reporting & Analytics

ActiveCampaign
7.0
Hatchbuck
7.7
Dashboards
ActiveCampaign
7.0
Hatchbuck
7.5
Standard reports
ActiveCampaign
7.2
Hatchbuck
9.0
Custom reports
ActiveCampaign
6.8
Hatchbuck
6.8

Lead Management

ActiveCampaign
Hatchbuck
7.9
Lead nurturing
ActiveCampaign
Hatchbuck
8.5
Lead scoring and grading
ActiveCampaign
Hatchbuck
7.7
Data quality management
ActiveCampaign
Hatchbuck
7.3
Automated sales alerts and tasks
ActiveCampaign
Hatchbuck
8.0

Campaign Management

ActiveCampaign
Hatchbuck
7.5
Calendaring
ActiveCampaign
Hatchbuck
7.9
Event/webinar marketing
ActiveCampaign
Hatchbuck
7.1

Social Media Marketing

ActiveCampaign
Hatchbuck
6.8
Social sharing and campaigns
ActiveCampaign
Hatchbuck
6.4
Social profile integration
ActiveCampaign
Hatchbuck
7.2

Platform & Infrastructure

ActiveCampaign
Hatchbuck
7.4
API
ActiveCampaign
Hatchbuck
8.5
Role-based workflow & approvals
ActiveCampaign
Hatchbuck
7.6
Customizability
ActiveCampaign
Hatchbuck
8.0
Integration with Salesforce.com
ActiveCampaign
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
ActiveCampaign
Hatchbuck
6.9
Integration with SugarCRM
ActiveCampaign
Hatchbuck
6.9

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • We love that actions the customer takes, like opening an email, clicking a link, etc. adds up to a 'score' for them. This helps us gauge the level of interest from a customer in one glance.
  • Their drag and drop email composer is easy to use and flexible enough to customize as we wish to align with our branding.
  • Automated campaigns are easy to setup and we love that we can add notifications to alert us when a customer takes a certain action (fills out a form, clicks a link, etc.)
  • We also heavily use their API to sync data and start campaigns, it's been a great way to automate as much as we can.
Kaitlin Rawley profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • They've recently updated their reporting metrics, so we'd love to see that trend continue and have the ability to create really customized reports.
  • Similarly, they also recently updated their email composers and template library, but the more design options the better!
Kaitlin Rawley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Hatchbuck8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated profile photo

Usability

No score
No answers yet
No answers on this topic
Hatchbuck8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

No score
No answers yet
No answers on this topic
Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

No score
No answers yet
No answers on this topic
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
No photo available
Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like HubSpot. This is a great choice for solopreneurs and smaller businesses that don't want to invest thousands of dollars per month but still want to make sure they reap the benefits of a good CRM!
No photo available

Return on Investment

  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Mitchell Terpstra profile photo
  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.