What users are saying about
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Top Rated
696 Ratings
19 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
19 Ratings
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Score 5.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Highrise

We chose to work with the Basecamp product and along with it came Highrise. They're a great 37 signals package together. So we chose to work with Highrise because of Basecamp
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Highrise
WYSIWYG email editor
ActiveCampaign
8.0
Highrise
Dynamic content
ActiveCampaign
8.6
Highrise
Ability to test dynamic content
ActiveCampaign
8.1
Highrise
Landing pages
ActiveCampaign
7.2
Highrise
A/B testing
ActiveCampaign
8.7
Highrise
Mobile optimization
ActiveCampaign
8.3
Highrise
Email deliverability reporting
ActiveCampaign
9.0
Highrise
List management
ActiveCampaign
8.9
Highrise
Triggered drip sequences
ActiveCampaign
9.3
Highrise

Lead Management

ActiveCampaign
8.5
Highrise
Lead nurturing
ActiveCampaign
8.8
Highrise
Lead scoring and grading
ActiveCampaign
8.3
Highrise
Data quality management
ActiveCampaign
8.4
Highrise
Automated sales alerts and tasks
ActiveCampaign
8.6
Highrise

Campaign Management

ActiveCampaign
8.3
Highrise
Calendaring
ActiveCampaign
8.0
Highrise
Event/webinar marketing
ActiveCampaign
8.6
Highrise

Social Media Marketing

ActiveCampaign
8.6
Highrise
Social sharing and campaigns
ActiveCampaign
8.7
Highrise
Social profile integration
ActiveCampaign
8.5
Highrise

Reporting & Analytics

ActiveCampaign
8.6
Highrise
Dashboards
ActiveCampaign
8.7
Highrise
Standard reports
ActiveCampaign
8.6
Highrise
Custom reports
ActiveCampaign
8.5
Highrise

Platform & Infrastructure

ActiveCampaign
8.8
Highrise
API
ActiveCampaign
8.9
Highrise
Role-based workflow & approvals
ActiveCampaign
8.5
Highrise
Customizability
ActiveCampaign
8.7
Highrise
Integration with Salesforce.com
ActiveCampaign
8.8
Highrise
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Highrise
Integration with SugarCRM
ActiveCampaign
8.8
Highrise

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Highrise

  • Easy batch upload of new contacts - if you gathered names and contact info for a bunch of people at an event or conference or what have you, put it in a spreadsheet and upload it for easy and efficient adding to the database.
  • Simple communication and outreach tracking - each user has an individualized dropbox email address; you can BCC:, CC:, or forward an email to or from a client or contact, and Highrise automatically associates and records that email with the contact in the database.
  • Task assignments - users can create and task assignments associated with specific contacts (ie - Send Suzy J. a gift box on Oct 1; Follow Marla K. and Billy Z. on Twitter & Facebook; Get an updated address from Nathan R.)
  • Tags - easily create lists of contacts who fit certain needs (I need a: food blogger, in TX, who has a Facebook page - we have "food blogger", "TX," and "Facebook" tags in our system) that is then exportable; also useful for knowing the important associations of a particular contact.
Averill Earls | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Highrise

  • Im actually pretty happy with the system as it is. The best aspect of Highrise is that it is very easy to work with - no need to struggle with manuals and lengthy training.
  • Not really a problem I suppose but I pay for Highrise as part of a suite which includes other products - Basecamp, Backpack and Campfire. It would be nice to see more integration between these products.
Derek Jones | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Highrise

Highrise 8.2
Based on 9 answers
Highrise is easy to use, has a nice UI overall, quick to load, and does most of what we need.
Rachel Panush | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Highrise

Highrise 9.0
Based on 1 answer
It's quick and easy to setup and use. There isn't any feature "bloat". Nothing to struggle with
Derek Jones | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Highrise

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Highrise

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Highrise

Highrise 9.0
Based on 1 answer
They are quick and SO nice. They are very friendly and are eager to help.
Denice Castillo | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Highrise

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Highrise

Highrise is simple to use and is run by the same folks who build Basecamp and 37Signals. We wanted something that would do the essentials without the cumbersome bells and whistles. Salesforce is almost too complicated if you don't have a whole sales operation and analytics division. One day we will probably outgrow Highrise, but not yet.
Blake Baron | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Highrise

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Highrise

  • Better customer service, I am able to look up client info in a more organized way
  • I feel that our efficiency has really increased. Highrise is a lot faster than our old program
  • Highrise keeps us very organized. but it would be helpful if there was a project management section we could implement
Stephanie Belleville | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Highrise

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Highrise Editions & Modules

Edition
Highrise$4.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Highrise
9.0

Likelihood to Renew

ActiveCampaign
9.0
Highrise
8.2

Usability

ActiveCampaign
8.2
Highrise
9.0

Reliability and Availability

ActiveCampaign
9.1
Highrise

Performance

ActiveCampaign
8.6
Highrise

Support Rating

ActiveCampaign
6.5
Highrise
9.0

In-Person Training

ActiveCampaign
7.3
Highrise

Implementation Rating

ActiveCampaign
8.5
Highrise

Scalability

ActiveCampaign
8.8
Highrise

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