What users are saying about
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Top Rated
705 Ratings
8 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
8 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Hiver

Any work environment where more than one team member is able to address certain customer requests. We used to use Groups, but then it was confusing as to whether or not someone responded, and we needed more transparency between team members. Another example is a person emailing with a billing question. We used to reply and add the billing department's email address or forward the email to billing, but with Hiver, simply assigning it to the billing HIVER Inbox allows anyone to reply directly to the customer without the issue of either the customer or team member remembering to reply all or accidentally replying only to the team member forwarding the email.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Hiver
WYSIWYG email editor
ActiveCampaign
8.1
Hiver
Dynamic content
ActiveCampaign
8.6
Hiver
Ability to test dynamic content
ActiveCampaign
8.1
Hiver
Landing pages
ActiveCampaign
7.2
Hiver
A/B testing
ActiveCampaign
8.7
Hiver
Mobile optimization
ActiveCampaign
8.4
Hiver
Email deliverability reporting
ActiveCampaign
9.0
Hiver
List management
ActiveCampaign
8.9
Hiver
Triggered drip sequences
ActiveCampaign
9.3
Hiver

Lead Management

ActiveCampaign
8.5
Hiver
Lead nurturing
ActiveCampaign
8.8
Hiver
Lead scoring and grading
ActiveCampaign
8.3
Hiver
Data quality management
ActiveCampaign
8.4
Hiver
Automated sales alerts and tasks
ActiveCampaign
8.6
Hiver

Campaign Management

ActiveCampaign
8.3
Hiver
Calendaring
ActiveCampaign
8.0
Hiver
Event/webinar marketing
ActiveCampaign
8.6
Hiver

Social Media Marketing

ActiveCampaign
8.6
Hiver
Social sharing and campaigns
ActiveCampaign
8.7
Hiver
Social profile integration
ActiveCampaign
8.5
Hiver

Reporting & Analytics

ActiveCampaign
8.6
Hiver
Dashboards
ActiveCampaign
8.7
Hiver
Standard reports
ActiveCampaign
8.7
Hiver
Custom reports
ActiveCampaign
8.5
Hiver

Platform & Infrastructure

ActiveCampaign
8.8
Hiver
API
ActiveCampaign
9.0
Hiver
Role-based workflow & approvals
ActiveCampaign
8.5
Hiver
Customizability
ActiveCampaign
8.7
Hiver
Integration with Salesforce.com
ActiveCampaign
8.8
Hiver
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Hiver
Integration with SugarCRM
ActiveCampaign
8.8
Hiver

Incident and problem management

ActiveCampaign
Hiver
9.0
Organize and prioritize service tickets
ActiveCampaign
Hiver
8.9
Ticket creation and submission
ActiveCampaign
Hiver
9.0
Ticket response
ActiveCampaign
Hiver
9.0

Multi-Channel Help

ActiveCampaign
Hiver
9.0
Email support
ActiveCampaign
Hiver
9.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Hiver

  • It's easy to set up, and manage ongoing.
  • The customer service and support is amazing- I get check ins, quick responses to enquiries and extras from time to time.
  • It knows what it's doing- it's here to take the issue of gmail not being the best when it comes to shared inboxes and it has provided the perfect solution!
Megan Shorter | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Hiver

  • There is currently no way to create a support ticket unless related to an email already received. It would be extremely beneficial to be able to take a call and create a support ticket within HIVER based on the call in the same manner that we can create a ticket from an inbound email.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Hiver

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Hiver

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Hiver

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Hiver

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Hiver

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Hiver

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Hiver

Hiver was the only option we looked at. There didn't appear to be many alternatives in the market
Megan Shorter | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Hiver

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Hiver

  • Hiver has increased the efficiency by which we address emailed questions and concerns.
  • Hiver increases transparency between team members.
  • Information pertinent to one or more team members is searchable by all applicable team members making it easier to research a situation that otherwise could have been stored in details across separate member email histories.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Hiver

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hiver Editions & Modules

Edition
PLUS PLAN$14.001
PREMIUM PLAN$22.001
ENTERPRISE PLAN$34.001
  1. /user/month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Hiver
10.0

Likelihood to Renew

ActiveCampaign
9.0
Hiver

Usability

ActiveCampaign
8.2
Hiver

Reliability and Availability

ActiveCampaign
9.1
Hiver

Performance

ActiveCampaign
8.6
Hiver

Support Rating

ActiveCampaign
6.5
Hiver

In-Person Training

ActiveCampaign
7.3
Hiver

Implementation Rating

ActiveCampaign
8.5
Hiver

Scalability

ActiveCampaign
8.8
Hiver

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