ActiveCampaign vs HubSpot Sales Hub

• Contact management is robust and reliable, and provides all the capabilities I was looking for.
• Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
• Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
• Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.

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• Communications - Chat, Emails, Tracking, Snippets, Templates, etc. These tools keep our team connected to the clients and make our team more connected to each other at the same time.
• Automation - Sequences, Workflows, Meetings, etc. TIME SAVINGS! Data entry and follow-up tasks BEFORE our transition to Hubspot were abysmal compared to what we have now.
• Customizations - Deals, Contacts, Reports, etc. Being able to Co-Create these helps tremendously!

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• I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
• It could be a little bit easier to find pricing online.
• Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.

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• They have many features but any time you want to do something additional it turns out you have to upgrade or pay more for that feature. Other CRMs offer a lot of these functionalities at a lower cost.
• I've tried other CRMS and one thing I loved that HubSpot does not have is that a deal will change color if an action needs to be taken or if next steps are due. In HubSpot you literally have to go into a deal and see what needs to be done.
• Tasks are shown on a list on the top right hand corner, but if a task passes its due date it doesn't remind you to do it later on.

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• ActiveCampaign saved us thousands of dollars over our previous CRM platform.
• We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
• We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
• We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
• ActiveCampaign Automations save us a significant amount of time.

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• We are able to consistently hit our outreach goals every week of 160 emails per SDR and BD. Sending 160 emails used to take us about 20 hours / SDR / week, and now it takes about 5-7 hours / SDR / week, based on the Sales tools.
• We've gotten to within 75% accuracy on our sales forecasts by analyzing our Hubspot reports, and better understanding the predictability of our revenue.
• We have saved hundreds of hours in sales training by onboarding new SDRs and BDs using Hubspot's templates and sequences.

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