What users are saying about
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Top Rated
350 Ratings
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272 Ratings

ActiveCampaign

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Top Rated
350 Ratings
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Score 8.8 out of 100

HubSpot Sales Hub

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272 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ActiveCampaign

I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Aaron Steinberg | TrustRadius Reviewer

HubSpot Sales Hub

HubSpot Sales Hub is great for many organizations. We find that companies tend to adopt it if they have not used a CRM before, or had a CRM in the past that was too complicated so it lacked adoption across the organization. [HubSpot] Sales Hub is great for teams with even just one sales person, and we've found teams of 50+ sales people can use it. The only time we have seen it not be as well suited is for enterprise organizations who require a more complex CRM with more customization options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
HubSpot Sales Hub
WYSIWYG email editor
ActiveCampaign
8.0
HubSpot Sales Hub
Dynamic content
ActiveCampaign
8.4
HubSpot Sales Hub
Ability to test dynamic content
ActiveCampaign
7.8
HubSpot Sales Hub
Landing pages
ActiveCampaign
6.6
HubSpot Sales Hub
A/B testing
ActiveCampaign
8.5
HubSpot Sales Hub
Mobile optimization
ActiveCampaign
8.1
HubSpot Sales Hub
Email deliverability reporting
ActiveCampaign
8.7
HubSpot Sales Hub
List management
ActiveCampaign
8.4
HubSpot Sales Hub
Triggered drip sequences
ActiveCampaign
9.2
HubSpot Sales Hub

Lead Management

ActiveCampaign
7.9
HubSpot Sales Hub
Lead nurturing
ActiveCampaign
7.9
HubSpot Sales Hub
Lead scoring and grading
ActiveCampaign
8.0
HubSpot Sales Hub
Data quality management
ActiveCampaign
7.5
HubSpot Sales Hub
Automated sales alerts and tasks
ActiveCampaign
8.3
HubSpot Sales Hub

Campaign Management

ActiveCampaign
7.7
HubSpot Sales Hub
Calendaring
ActiveCampaign
7.0
HubSpot Sales Hub
Event/webinar marketing
ActiveCampaign
8.5
HubSpot Sales Hub

Social Media Marketing

ActiveCampaign
8.1
HubSpot Sales Hub
Social sharing and campaigns
ActiveCampaign
8.5
HubSpot Sales Hub
Social profile integration
ActiveCampaign
7.6
HubSpot Sales Hub

Reporting & Analytics

ActiveCampaign
8.0
HubSpot Sales Hub
Dashboards
ActiveCampaign
8.1
HubSpot Sales Hub
Standard reports
ActiveCampaign
7.9
HubSpot Sales Hub
Custom reports
ActiveCampaign
7.8
HubSpot Sales Hub

Platform & Infrastructure

ActiveCampaign
8.4
HubSpot Sales Hub
API
ActiveCampaign
8.6
HubSpot Sales Hub
Role-based workflow & approvals
ActiveCampaign
7.8
HubSpot Sales Hub
Customizability
ActiveCampaign
8.6
HubSpot Sales Hub
Integration with Salesforce.com
ActiveCampaign
8.3
HubSpot Sales Hub
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
HubSpot Sales Hub
Integration with SugarCRM
ActiveCampaign
8.4
HubSpot Sales Hub

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

HubSpot Sales Hub

  • Provides a streamlined system for creating, sending, and tracking automated email campaigns to current customers as well as cold prospects. This is a huge benefit for my sales team in that we can have a one-stop-shop for prospect engagement management.
  • Playbooks in HubSpot Sales Hub has been a lifesaver by giving my sales team the step-by-step tools in order to present the best prospect discovery calls and demos. It's a simple process to follow but super effective!
  • One of the areas that Hubspot does incredibly well is they provide score rating for each and every prospect within our CRM. The score rating is based upon prospect engagement to email outreach allowing my sales team to prioritize cold/hot leads and to focus on the higher engaged prospects.
  • Another big benefit we've experienced is that HubSpot Sales Hub integrates with our CRM allowing a streamlined tech stack. This saves my sales team a lot of time managing both the CRM and HubSpot Sales Hub.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
  • Some of the contact search capabilities are lacking
  • Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
Anonymous | TrustRadius Reviewer

HubSpot Sales Hub

  • The workflow features seem cool but are actually fairly clunky and hard to implement.
  • I really wish there were easier ways to automate communication tied to the deal stage in our sales pipeline. E.g., if I move a deal forward to a new deal stage, I wish Hubspot could automatically send an email template to the contact associated with the deal.
  • The landing pages look like crap and are somewhat hard to deploy. I use Unbounce instead.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

HubSpot Sales Hub

HubSpot Sales Hub 8.0
Based on 5 answers
HubSpot sales has allowed all of our teams company-wide to communicate and keep all of our information secure and organized. We are able to save time and money by using this platform, and we could not imagine turning back to the way things used to be done. We are so thankful for HubSpot Sales!
Danielle A. Pingitore | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

HubSpot Sales Hub

HubSpot Sales Hub 8.8
Based on 5 answers
It's totally clean, consistent, and easy to use/understand. I love everything about this tool! From Gmail to being in the platform everything looks similar, is orange and easy to find, and very clear and user friendly. It's intuitive and hey, if my sales reps are using it it must be good and simple!
Stephanie Casstevens | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot Sales Hub

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot Sales Hub

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.9
Based on 29 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

HubSpot Sales Hub

HubSpot Sales Hub 8.3
Based on 6 answers
Usually pretty responsible and friendly and have had my questions circled back on. However, they haven't been able to answer several of the more in-depth questions I have had, but those questions may have been way too nuanced and specific so I would give the benefit of the doubt.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

HubSpot Sales Hub

HubSpot Sales Hub 9.1
Based on 2 answers
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
Stephanie Casstevens | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

HubSpot Sales Hub

HubSpot Sales had the features we wanted at a very cost effective price. Some of the other options have a heavier admin burden, and as a small shop, we needed to minimize admin overhead as much as possible. Also, the integration into GSuite/Gmail is super easy, and has been a huge win for our team.
Tom Wondra | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot Sales Hub

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

HubSpot Sales Hub

  • Better efficiency to track customer conversations (always look in HubSpot not Gmail) as I can also see who has opened - saving loads of time
  • Reminders setup mean I never forget to dos as well as following up on early stage deals to never forget anything
Marissa White | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

HubSpot Sales Hub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot Sales Hub Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
HubSpot Sales Hub
8.1

Likelihood to Renew

ActiveCampaign
9.1
HubSpot Sales Hub
8.0

Usability

ActiveCampaign
8.0
HubSpot Sales Hub
8.8

Reliability and Availability

ActiveCampaign
9.2
HubSpot Sales Hub

Performance

ActiveCampaign
7.7
HubSpot Sales Hub

Support Rating

ActiveCampaign
6.9
HubSpot Sales Hub
8.3

Implementation Rating

ActiveCampaign
7.7
HubSpot Sales Hub
9.1

Scalability

ActiveCampaign
9.2
HubSpot Sales Hub

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