What users are saying about
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Top Rated
811 Ratings
Top Rated
392 Ratings

ActiveCampaign

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Top Rated
811 Ratings
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Score 8.6 out of 100
Top Rated
392 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    HubSpot Sales Hub

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    546 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    484 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    438 Ratings
    N/A
    0 Ratings

    Landing pages

    7.3
    73%
    307 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    351 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    492 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    635 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    611 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    538 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    HubSpot Sales Hub

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    459 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    336 Ratings
    N/A
    0 Ratings

    Data quality management

    8.6
    86%
    376 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    332 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    HubSpot Sales Hub

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    267 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    HubSpot Sales Hub

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    241 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.5
    85%
    236 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    ActiveCampaign

    87%

    HubSpot Sales Hub

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    559 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    548 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    350 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    HubSpot Sales Hub

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    367 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.5
    85%
    247 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    387 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    81 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    50 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • HubSpot Sales Hub is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    629 Ratings
    8.7

    HubSpot Sales Hub

    87%
    97 Ratings

    Likelihood to Renew

    8.9

    ActiveCampaign

    89%
    18 Ratings
    10.0

    HubSpot Sales Hub

    100%
    6 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    33 Ratings
    8.8

    HubSpot Sales Hub

    88%
    5 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    HubSpot Sales Hub

    N/A
    0 Ratings

    Performance

    6.9

    ActiveCampaign

    69%
    4 Ratings

    HubSpot Sales Hub

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    37 Ratings
    8.3

    HubSpot Sales Hub

    83%
    6 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    HubSpot Sales Hub

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    9.1

    HubSpot Sales Hub

    91%
    2 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    HubSpot Sales Hub

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
    Cherian Koshy | TrustRadius Reviewer

    HubSpot Sales Hub

    HubSpot is easy to use and will offer you essential tools that will improve your market productivity in your industry you will see results and improvement quickly once your company is set up in HubSpot, as well as providing the right tools to measure win rates, annual revenue, and profit.
    Carlos Begazo | TrustRadius Reviewer

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Bill Kerschbaum | TrustRadius Reviewer

    HubSpot Sales Hub

    • Communications - Chat, Emails, Tracking, Snippets, Templates, etc. These tools keep our team connected to the clients and make our team more connected to each other at the same time.
    • Automation - Sequences, Workflows, Meetings, etc. TIME SAVINGS! Data entry and follow-up tasks BEFORE our transition to Hubspot were abysmal compared to what we have now.
    • Customizations - Deals, Contacts, Reports, etc. Being able to Co-Create these helps tremendously!
    Joey Harman | TrustRadius Reviewer

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Jack Foster | TrustRadius Reviewer

    HubSpot Sales Hub

    • They have many features but any time you want to do something additional it turns out you have to upgrade or pay more for that feature. Other CRMs offer a lot of these functionalities at a lower cost.
    • I've tried other CRMS and one thing I loved that HubSpot does not have is that a deal will change color if an action needs to be taken or if next steps are due. In HubSpot you literally have to go into a deal and see what needs to be done.
    • Tasks are shown on a list on the top right hand corner, but if a task passes its due date it doesn't remind you to do it later on.
    Ana Dawson | TrustRadius Reviewer

    Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    HubSpot Sales Hub

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    HubSpot Sales Hub Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    HubSpot Sales Hub

    HubSpot Sales Hub 10.0
    Based on 6 answers
    Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
    Mitchell &quot;Moshe&quot; Ross | TrustRadius Reviewer

    Usability

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    HubSpot Sales Hub

    HubSpot Sales Hub 8.8
    Based on 5 answers
    Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    HubSpot Sales Hub

    No score
    No answers yet
    No answers on this topic

    Performance

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    HubSpot Sales Hub

    No score
    No answers yet
    No answers on this topic

    Support Rating

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    HubSpot Sales Hub

    HubSpot Sales Hub 8.3
    Based on 6 answers
    Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
    "Hi Stephanie,I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through.Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
    Stephanie Casstevens | TrustRadius Reviewer

    Implementation Rating

    ActiveCampaign

    ActiveCampaign 8.7
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    HubSpot Sales Hub

    HubSpot Sales Hub 9.1
    Based on 2 answers
    It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
    Stephanie Casstevens | TrustRadius Reviewer

    Alternatives Considered

    ActiveCampaign

    We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
    Robin Waite | TrustRadius Reviewer

    HubSpot Sales Hub

    I prefer HubSpot over the other packages. It's robust but intuitive (most of the time). Also, the continued product development is good. I don't always agree with the direction, but it probably makes sense to other users. When you combine marketing and service hubs to your package it gives a 360 view of your destiny.
    Ed Romaine | TrustRadius Reviewer

    Scalability

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    HubSpot Sales Hub

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Wendy Brodeur | TrustRadius Reviewer

    HubSpot Sales Hub

    • We are able to consistently hit our outreach goals every week of 160 emails per SDR and BD. Sending 160 emails used to take us about 20 hours / SDR / week, and now it takes about 5-7 hours / SDR / week, based on the Sales tools.
    • We've gotten to within 75% accuracy on our sales forecasts by analyzing our Hubspot reports, and better understanding the predictability of our revenue.
    • We have saved hundreds of hours in sales training by onboarding new SDRs and BDs using Hubspot's templates and sequences.
    Anonymous | TrustRadius Reviewer

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