ActiveCampaign vs HubSpot Sales Hub | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 350 reviews and ratings

Score 8.4 out of 10

Based on 272 reviews and ratings

Feature Rating Comparison

ActiveCampaign

HubSpot Sales Hub

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

HubSpot Sales Hub

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

HubSpot Sales Hub

Calendaring

Event/webinar marketing

ActiveCampaign

HubSpot Sales Hub

Social sharing and campaigns

Social profile integration

ActiveCampaign

HubSpot Sales Hub

Dashboards

Standard reports

Custom reports

ActiveCampaign

HubSpot Sales Hub

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!

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Health Coach

Coming Back WholeHealth, Wellness and Fitness, 1-10 employees

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Provides a streamlined system for creating, sending, and tracking automated email campaigns to current customers as well as cold prospects. This is a huge benefit for my sales team in that we can have a one-stop-shop for prospect engagement management.
Playbooks in HubSpot Sales Hub has been a lifesaver by giving my sales team the step-by-step tools in order to present the best prospect discovery calls and demos. It's a simple process to follow but super effective!
One of the areas that Hubspot does incredibly well is they provide score rating for each and every prospect within our CRM. The score rating is based upon prospect engagement to email outreach allowing my sales team to prioritize cold/hot leads and to focus on the higher engaged prospects.
Another big benefit we've experienced is that HubSpot Sales Hub integrates with our CRM allowing a streamlined tech stack. This saves my sales team a lot of time managing both the CRM and HubSpot Sales Hub.

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Verified User

Team Lead in Sales

Computer Software Company, 51-200 employees

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Cons

I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
Some of the contact search capabilities are lacking
Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee

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Verified User

Manager in Other

E-Learning Company, 1-10 employees

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The workflow features seem cool but are actually fairly clunky and hard to implement.
I really wish there were easier ways to automate communication tied to the deal stage in our sales pipeline. E.g., if I move a deal forward to a new deal stage, I wish Hubspot could automatically send an email template to the contact associated with the deal.
The landing pages look like crap and are somewhat hard to deploy. I use Unbounce instead.

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Verified User

Manager in Professional Services

Capital Markets Company, 11-50 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 9 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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HubSpot Sales Hub 8.0

Based on 5 answers

HubSpot sales has allowed all of our teams company-wide to communicate and keep all of our information secure and organized. We are able to save time and money by using this platform, and we could not imagine turning back to the way things used to be done. We are so thankful for HubSpot Sales!

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Danielle A. Pingitore

Assistant Marketing Manager

Resource Associates CorporationManagement Consulting, 11-50 employees

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Usability

ActiveCampaign 8.0

Based on 26 answers

Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

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HubSpot Sales Hub 8.8

Based on 5 answers

It's totally clean, consistent, and easy to use/understand. I love everything about this tool! From Gmail to being in the platform everything looks similar, is orange and easy to find, and very clear and user friendly. It's intuitive and hey, if my sales reps are using it it must be good and simple!

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Stephanie Casstevens

Marketing Manager

Label InsightInformation Technology and Services, 51-200 employees

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Reliability and Availability

ActiveCampaign 9.2

Based on 3 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 7.7

Based on 3 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 6.9

Based on 29 answers

The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription

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Verified User

Executive in Corporate

E-Learning Company, 1-10 employees

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HubSpot Sales Hub 8.3

Based on 6 answers

Usually pretty responsible and friendly and have had my questions circled back on. However, they haven't been able to answer several of the more in-depth questions I have had, but those questions may have been way too nuanced and specific so I would give the benefit of the doubt.

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Verified User

Employee in Sales

Computer Software Company, 11-50 employees

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Implementation Rating

ActiveCampaign 7.7

Based on 5 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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HubSpot Sales Hub 9.1

Based on 2 answers

It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently

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Stephanie Casstevens

Marketing Manager

Label InsightInformation Technology and Services, 51-200 employees

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Alternatives Considered

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.

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Verified User

Consultant in Other

Writing & Editing Company, 1-10 employees

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HubSpot Sales had the features we wanted at a very cost effective price. Some of the other options have a heavier admin burden, and as a small shop, we needed to minimize admin overhead as much as possible. Also, the integration into GSuite/Gmail is super easy, and has been a huge win for our team.

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Consultant / Senior Account Executive

GivenlyManagement Consulting, 1-10 employees

View all 86 answers on this topic

Scalability

ActiveCampaign 9.2

Based on 2 answers

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

The ROI has been in my time. Its pretty easy to use and setup.
The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.

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President

Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees

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Better efficiency to track customer conversations (always look in HubSpot not Gmail) as I can also see who has opened - saving loads of time
Reminders setup mean I never forget to dos as well as following up on early stage deals to never forget anything

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Founder

Sales Ops HelpManagement Consulting, 1-10 employees

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Screenshots

See All (5) ActiveCampaign Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

HubSpot Sales Hub Editions & Modules

—

Additional Pricing Details

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Rating Summary

ActiveCampaign

HubSpot Sales Hub

ActiveCampaign

HubSpot Sales Hub

ActiveCampaign

HubSpot Sales Hub

ActiveCampaign

HubSpot Sales Hub

ActiveCampaign

HubSpot Sales Hub

ActiveCampaign

HubSpot Sales Hub

ActiveCampaign

HubSpot Sales Hub

ActiveCampaign

HubSpot Sales Hub

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