ActiveCampaign vs. IRIS CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$19
per month
IRIS CRM
Score 8.9 out of 10
N/A
IRIS CRM is a customer relationship management (CRM) software focused on lead management, marketing automation, and business process automation.N/A
Pricing
ActiveCampaignIRIS CRM
Editions & Modules
Starter
$19
per month
Plus
$59
per month
Pro
$89
per month
Enterprise
$159
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignIRIS CRM
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsActiveCampaign offers a discount for annual billing of up to 20%. Services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides
More Pricing Information
Community Pulse
ActiveCampaignIRIS CRM
Features
ActiveCampaignIRIS CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.4
684 Ratings
10% above category average
IRIS CRM
-
Ratings
WYSIWYG email editor8.1601 Ratings00 Ratings
Dynamic content7.6536 Ratings00 Ratings
Ability to test dynamic content7.5485 Ratings00 Ratings
Landing pages6.4352 Ratings00 Ratings
A/B testing9.0394 Ratings00 Ratings
Mobile optimization8.6542 Ratings00 Ratings
Email deliverability reporting9.0650 Ratings00 Ratings
List management9.5669 Ratings00 Ratings
Triggered drip sequences10.0590 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
537 Ratings
6% above category average
IRIS CRM
-
Ratings
Lead nurturing automation9.2503 Ratings00 Ratings
Lead scoring and grading8.4367 Ratings00 Ratings
Data quality management9.0409 Ratings00 Ratings
Automated sales alerts and tasks7.4362 Ratings00 Ratings
Lead segmentation and distribution7.613 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.9
385 Ratings
28% above category average
IRIS CRM
-
Ratings
Calendaring9.9305 Ratings00 Ratings
Event/webinar marketing9.9289 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.4
293 Ratings
1% below category average
IRIS CRM
-
Ratings
Social sharing and campaigns7.6260 Ratings00 Ratings
Social profile integration7.1255 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
7.6
646 Ratings
4% above category average
IRIS CRM
-
Ratings
Dashboards7.6615 Ratings00 Ratings
Standard reports7.6603 Ratings00 Ratings
Custom reports7.6390 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.1
505 Ratings
20% above category average
IRIS CRM
-
Ratings
API8.7403 Ratings00 Ratings
Role-based workflow & approvals8.3275 Ratings00 Ratings
Customizability7.8431 Ratings00 Ratings
Integration with Salesforce.com9.894 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.961 Ratings00 Ratings
Integration with SugarCRM9.957 Ratings00 Ratings
Third-party software integrations9.133 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.2
2 Ratings
17% above category average
Customer data management / contact management00 Ratings9.02 Ratings
Workflow management00 Ratings10.02 Ratings
Territory management00 Ratings9.02 Ratings
Opportunity management00 Ratings9.02 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.02 Ratings
Contract management00 Ratings10.02 Ratings
Quote & order management00 Ratings9.02 Ratings
Interaction tracking00 Ratings9.02 Ratings
Channel / partner relationship management00 Ratings9.02 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.3
2 Ratings
20% above category average
Case management00 Ratings10.02 Ratings
Call center management00 Ratings9.01 Ratings
Help desk management00 Ratings9.02 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.5
2 Ratings
21% above category average
Lead management00 Ratings9.92 Ratings
Email marketing00 Ratings9.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.0
2 Ratings
16% above category average
Task management00 Ratings10.02 Ratings
Billing and invoicing management00 Ratings8.12 Ratings
Reporting00 Ratings9.02 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
8.7
2 Ratings
14% above category average
Forecasting00 Ratings9.02 Ratings
Pipeline visualization00 Ratings9.02 Ratings
Customizable reports00 Ratings8.02 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.2
2 Ratings
19% above category average
Custom fields00 Ratings9.02 Ratings
Custom objects00 Ratings9.92 Ratings
Scripting environment00 Ratings9.02 Ratings
API for custom integration00 Ratings9.02 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.5
2 Ratings
13% above category average
Single sign-on capability00 Ratings10.02 Ratings
Role-based user permissions00 Ratings9.02 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.5
1 Ratings
25% above category average
Social data00 Ratings10.01 Ratings
Social engagement00 Ratings9.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
9.5
1 Ratings
25% above category average
Marketing automation00 Ratings10.01 Ratings
Compensation management00 Ratings9.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
IRIS CRM
8.0
2 Ratings
6% above category average
Mobile access00 Ratings8.02 Ratings
Best Alternatives
ActiveCampaignIRIS CRM
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignIRIS CRM
Likelihood to Recommend
8.7
(695 ratings)
10.0
(2 ratings)
Likelihood to Renew
9.0
(25 ratings)
-
(0 ratings)
Usability
9.1
(57 ratings)
9.0
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.3
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
9.0
(1 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
-
(0 ratings)
Product Scalability
1.0
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignIRIS CRM
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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Integrated Reporting Is Simple, LLC.
It’s been 2 years since IRIS CRM is supporting me by supporting my business and I have seen enormous progress in my business so far which is a really good sign and is enough for me to be satisfied with it. According to me and as I have observed it is fully loaded with many useful tools that can help in uplifting a business. Removes the manual cycle from me entering every people's hours exclusively. We really evaluated Bullhorn cover and tab it was not awful by any means.
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Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
Read full review
Integrated Reporting Is Simple, LLC.
  • Grouping is done very effectively. For a company with a wide product portfolio, it is greatly beneficial to customize product families.
  • Streamlines the life cycle of merchant services very well. E-signatures, workflows, and help tickets are well integrated to maximize efficiency.
  • Processing stats and reporting tools are intuitive, useful, and aesthetically pleasing. The software allows you to quickly generate sales reports for specific product families and time periods.
Read full review
Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Read full review
Integrated Reporting Is Simple, LLC.
  • It needs a solid visual invigorate to stay aware of the occasions.
  • I have found it as a little pricey.
  • The execution timetable took longer than we had arranged.
  • The framework has a solid utility and usefulness, yet it looks somewhat dated.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Integrated Reporting Is Simple, LLC.
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Integrated Reporting Is Simple, LLC.
It is a wonderful software with an automated messaging service. It has helped us in having a better knowledge of our customer’s needs, preferences, and habits, and by knowing all these we have improved our business. Security is my basic concern and the fact that it has a disabled human element from the business equation are the things that I don’t really like in it.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Integrated Reporting Is Simple, LLC.
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Integrated Reporting Is Simple, LLC.
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Integrated Reporting Is Simple, LLC.
It has enabled us to keep a record of the demographics of our clients and eventually we can develop a better understanding of our clients that will lead us to uplift our business. With its amazing sales tool, we have developed a strong relationship with our clients, and helped us in creating a good brand image. We really adore the convenience of managing and reporting data. It is quite easy to handle and all our business is depended on it and it helped us in gaining more loyal customers.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Integrated Reporting Is Simple, LLC.
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Integrated Reporting Is Simple, LLC.
By using IRIS CRM we had a wonderful experience with the automated workflow process as compare to other alternatives. Now we are better able to keep a track of the performance and hence we can enhance productivity and eventually can get more profit.it has made automated messaging so convenient and simple. We believe that by understanding our customers we can make our business better and IRIS helped us in having a better knowledge of our customer’s needs, preferences, and habits, and by knowing all these we have improved our business a lot. We have found it very convenient to navigate and now we can better spread our business database. It helped us in having active and strong customer service and now we can better manage our relationship with our customers.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Integrated Reporting Is Simple, LLC.
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Integrated Reporting Is Simple, LLC.
  • The cost is a bit higher than other options (~$1300/mo), which can be seen as a negative in an absolute sense.
  • The improvement in workflow management has been significant, and has saved at least 50 man-hours per week across our organization.
  • Accurate rolling sales data reporting has been critical in defining quality metrics. This benefit is more indirect, but it has allowed us to better respond to changes in customer complaint trending.
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ScreenShots

ActiveCampaign Screenshots

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