ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
kvCORE
Score 5.6 out of 10
N/A
The kvCORE platform is described by the vendor, Inside Real Estate in Draper, as a next-gen solution for modern brokerages and enterprises to run their entire business on one platform.
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
I can't name one thing I like about using kvCORE. It has so many moving parts. This was what was offered by my brokerage & the training is all via long online prerecorded training sessions. I gave them many hours before I decided it would be more advantageous to take my leads & not use any part of kvCORE.
Brokerage to Agent Management. We can assist agents with lead nurture and website edits, as well as see a rollup report of their engagement with their leads and contacts.
I love the marketing automation. Not just smart campaigns. Market Reports and Setting up cool house search alert emails has been a key way our agents automate touches with their sphere of influence in kvCORE.
kvCORE allows us to very easily run a free leads program. We run enterprise property boost to automatically drive leads from our listings into a pond where our agents claim and work leads.
I love being able to spin up a new website for an agent in seconds, and editing their website for them easily allows us to provide an efficient high level of support.
I also love how kvCORE keeps your leads and contacts private from your brokerage and how easy it is to export your contacts. Privacy is a cool feature.
The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
It would be great for the texting portion of the app to work a bit more like actual text where I could record a video on my phone to answer a question or thank them for looking on my site and be able to just record and send right from the text feature.
I would love to see an automatic chat feature- like how we can automatically chat and connect with help. If our leads could connect and auto chat with us in the same way.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
If kvcore wasn't the absolute worst with usability across the board I wouldn't have written this review. I have never used anything this costly that couldn't be simply learned by using it.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
I have not used support for myself, but my team has to upload contacts into the Smart CRM. Since there are specific categories used in kvCORE, the template is very important to make sure they match and can be reconciled. The team members who used support were very excited to have their help.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
kvCore is much better than Top Producer because it is automated. If you do not have an assistant then Top Producer is basically useless. It gives a lot of todos, it doesn't just do it. kvCore is just easier to use and much more intuitive than CINC. It has things built in that you have to set up in CINC. But CINC is good maybe because I used KV first and just didn't want to learn another. Google works well with my phone but so does kvCore especially for txt. I also like the autodialer. It is ok, not great, but way better than nothing. Premier Agent is just Zillow and I transfer everything out of there easily. It does have some follow up features but KV is way better more in sync, intuitive, reacts to buyer searches, and sends auto txt and stuff. For a market leader, kvCore does a better job with AI and reactions to buyers searching habits where ML just has a one set search and does not change unless you physically change it. Where KvCore adjusts to the homes a buyer looks at. KV also sets up a search alert automatically based on what they looked at already. I like the monthly market report in KV better then ML for an exact address but the city or zip code monthly market report is not the best on either... You should be able to do a city, zip code, or neighborhood market report. Just click the neighborhoods you want on a map and that should be it. That searchability should also be on the activity report. I think neighborhood search is the up and coming demand for all buyer searches. Buyers could choose to live and buy a home in 3 different towns but there may only be 2 or 3 neighborhoods they would live in. Or 1 in this town, 3 in this town, and 2 in this town. We should be able to send that info.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
