What users are saying about
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Top Rated
699 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
13 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Less Annoying CRM

My needs are to deal with a contact base of several hundred. These are everything from hot prospects, buying customers, lost causes, wishful thinking contacts, manufacturing sources of several different types, and candidates for my shop network. This CRM is well suited to organizing these into appropriate categories, permitting sorting by any number of factors, and keeping track of all contacts in addition to providing a very easy to use future contact scheduling system.I don't know how well it would fit a very complex organization, but that's not my requirement. I used Salesforce for some time, and got lost with all the various menus and features I did not need. Less Annoying CRM is exactly what I need and am very pleased with my decision to use it.
Charles Harte | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Less Annoying CRM
WYSIWYG email editor
ActiveCampaign
8.0
Less Annoying CRM
Dynamic content
ActiveCampaign
8.6
Less Annoying CRM
Ability to test dynamic content
ActiveCampaign
8.1
Less Annoying CRM
Landing pages
ActiveCampaign
7.2
Less Annoying CRM
A/B testing
ActiveCampaign
8.7
Less Annoying CRM
Mobile optimization
ActiveCampaign
8.4
Less Annoying CRM
Email deliverability reporting
ActiveCampaign
9.0
Less Annoying CRM
List management
ActiveCampaign
8.9
Less Annoying CRM
Triggered drip sequences
ActiveCampaign
9.3
Less Annoying CRM

Lead Management

ActiveCampaign
8.5
Less Annoying CRM
Lead nurturing
ActiveCampaign
8.8
Less Annoying CRM
Lead scoring and grading
ActiveCampaign
8.3
Less Annoying CRM
Data quality management
ActiveCampaign
8.4
Less Annoying CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Less Annoying CRM

Campaign Management

ActiveCampaign
8.3
Less Annoying CRM
Calendaring
ActiveCampaign
8.0
Less Annoying CRM
Event/webinar marketing
ActiveCampaign
8.6
Less Annoying CRM

Social Media Marketing

ActiveCampaign
8.6
Less Annoying CRM
Social sharing and campaigns
ActiveCampaign
8.7
Less Annoying CRM
Social profile integration
ActiveCampaign
8.5
Less Annoying CRM

Reporting & Analytics

ActiveCampaign
8.6
Less Annoying CRM
Dashboards
ActiveCampaign
8.7
Less Annoying CRM
Standard reports
ActiveCampaign
8.6
Less Annoying CRM
Custom reports
ActiveCampaign
8.5
Less Annoying CRM

Platform & Infrastructure

ActiveCampaign
8.8
Less Annoying CRM
API
ActiveCampaign
8.9
Less Annoying CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Less Annoying CRM
Customizability
ActiveCampaign
8.7
Less Annoying CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Less Annoying CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Less Annoying CRM
Integration with SugarCRM
ActiveCampaign
8.8
Less Annoying CRM

Sales Force Automation

ActiveCampaign
Less Annoying CRM
8.8
Customer data management / contact management
ActiveCampaign
Less Annoying CRM
10.0
Workflow management
ActiveCampaign
Less Annoying CRM
10.0
Territory management
ActiveCampaign
Less Annoying CRM
8.7
Opportunity management
ActiveCampaign
Less Annoying CRM
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Less Annoying CRM
8.8
Contract management
ActiveCampaign
Less Annoying CRM
7.5
Quote & order management
ActiveCampaign
Less Annoying CRM
6.9
Interaction tracking
ActiveCampaign
Less Annoying CRM
10.0
Channel / partner relationship management
ActiveCampaign
Less Annoying CRM
7.7

Customer Service & Support

ActiveCampaign
Less Annoying CRM
9.4
Case management
ActiveCampaign
Less Annoying CRM
8.8
Help desk management
ActiveCampaign
Less Annoying CRM
10.0

Marketing Automation

ActiveCampaign
Less Annoying CRM
8.5
Lead management
ActiveCampaign
Less Annoying CRM
8.9
Email marketing
ActiveCampaign
Less Annoying CRM
8.1

CRM Project Management

ActiveCampaign
Less Annoying CRM
8.3
Task management
ActiveCampaign
Less Annoying CRM
8.8
Reporting
ActiveCampaign
Less Annoying CRM
7.8

CRM Reporting & Analytics

ActiveCampaign
Less Annoying CRM
7.5
Forecasting
ActiveCampaign
Less Annoying CRM
7.4
Pipeline visualization
ActiveCampaign
Less Annoying CRM
8.3
Customizable reports
ActiveCampaign
Less Annoying CRM
6.8

Customization

ActiveCampaign
Less Annoying CRM
9.1
Custom fields
ActiveCampaign
Less Annoying CRM
10.0
Scripting environment
ActiveCampaign
Less Annoying CRM
8.1
API for custom integration
ActiveCampaign
Less Annoying CRM
9.1

Platform

ActiveCampaign
Less Annoying CRM
8.5
Mobile access
ActiveCampaign
Less Annoying CRM
8.5

Security

ActiveCampaign
Less Annoying CRM
8.2
Role-based user permissions
ActiveCampaign
Less Annoying CRM
8.2

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Less Annoying CRM

  • The customization is the key that allows this CRM to help us be successful.
  • Organization is easy and it keeps us on task.
  • We don't miss a beat anymore! With daily reminders, it is easy to see what we must do each day.
  • With two of us working simultaneously on multiple projects, LACRM makes it so we can keep up with each other with constantly emailing back and forth.
Jenny Steadman | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Less Annoying CRM

  • I would love to see more options for integration. EmailMeForm is a big one I'd love to see.
  • Would love to be able to remove things like pipelines to fully customize things. Also, would love to see the ability to have a program within LACRM that works somewhat like Quickbooks where you can enter in payment information and it goes to a form/file to keep track of payments too.
Kira Solomon | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Less Annoying CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Less Annoying CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Less Annoying CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Less Annoying CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Less Annoying CRM

Less Annoying CRM 9.1
Based on 1 answer
Simply outstanding! I am a very experienced customer service professional and I have not seen a company with their act so together in a long time!
Ray Lévesque, MA | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Less Annoying CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Less Annoying CRM

There is simply no comparison. Quickbooks Lead Center is very limited in its ability to produce reports or even use a follow-up spreadsheet. In QuickBooks Lead Center your follow-up consists of a report that doesn't show any notes, must be clicked on one by one and when printed only prints the name of the lead (no notes, dates etc.) With Less Annoying CRM you can customize reports, print them easily and have useful information right at your finger tips. Absolutely the best decision we made to increase our ROI.
Paula Darnell | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Less Annoying CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Less Annoying CRM

  • It is very affordable, we hardly notice this invoice each month, but it has helped us grow our business year after year by keeping track of all of our clients and prospect info, we never miss a follow up anymore.
Matt McCray | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Less Annoying CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Less Annoying CRM Editions & Modules

Edition
Always$101
  1. per user, per month
Additional Pricing Details
The system is $10 per user per month. No hidden costs or fees, or paying unused functionality. No long-term contracts. The first 30 days with the product are free, and the vendor won’t ask for payment information until that trial period ends.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Less Annoying CRM
10.0

Likelihood to Renew

ActiveCampaign
9.0
Less Annoying CRM

Usability

ActiveCampaign
8.2
Less Annoying CRM

Reliability and Availability

ActiveCampaign
9.1
Less Annoying CRM

Performance

ActiveCampaign
8.6
Less Annoying CRM

Support Rating

ActiveCampaign
6.5
Less Annoying CRM
9.1

In-Person Training

ActiveCampaign
7.3
Less Annoying CRM

Implementation Rating

ActiveCampaign
8.5
Less Annoying CRM

Scalability

ActiveCampaign
8.8
Less Annoying CRM

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