What users are saying about
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Top Rated
78 Ratings
13 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
13 Ratings
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Score 6 out of 101

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Mapp Digital
4.3
WYSIWYG email editor
ActiveCampaign
7.7
Mapp Digital
7.3
Dynamic content
ActiveCampaign
7.6
Mapp Digital
2.7
Ability to test dynamic content
ActiveCampaign
7.7
Mapp Digital
2.7
Landing pages
ActiveCampaign
6.8
Mapp Digital
A/B testing
ActiveCampaign
7.4
Mapp Digital
4.5
Mobile optimization
ActiveCampaign
7.8
Mapp Digital
3.6
Email deliverability
ActiveCampaign
8.3
Mapp Digital
4.5
List management
ActiveCampaign
8.4
Mapp Digital
4.5
Triggered drip sequences
ActiveCampaign
9.4
Mapp Digital
4.5

Reporting & Analytics

ActiveCampaign
7.2
Mapp Digital
5.8
Dashboards
ActiveCampaign
7.2
Mapp Digital
7.3
Standard reports
ActiveCampaign
7.4
Mapp Digital
5.5
Custom reports
ActiveCampaign
7.1
Mapp Digital
4.5

Pros

ActiveCampaign

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo

Mapp Digital

  • Offers an easy to learn platform. Great for beginners who aren't familiar with Email Marketing to understand and master.
  • Great dynamics. Allows you to offer your subscribers very personalized messaging with ease.
  • Fantastic testing capabilities. Subject line, content, and button testing is quite flawless with this ESP.
Hannah Kennedy profile photo

Cons

ActiveCampaign

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo

Mapp Digital

  • The platform is not as advanced as most of their competitors. Setting up and testing campaigns with more than one version can easily become cumbersome and inefficient.
  • Some tasks in the platform are a lot more difficult to complete than they should be.
No photo available

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
No photo available

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mapp Digital

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
When we had questions we could schedule a call with our account representative for that week or send her an email and get a quick response
No photo available

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
Does not apply
No photo available

Alternatives Considered

ActiveCampaign

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo

Mapp Digital

As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
No photo available

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mapp Digital

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo

Mapp Digital

  • Neither, It was used to send out member communications.
Ben Dishler profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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