What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Mapp Digital

13 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Mapp Digital

13 Ratings
Score 6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
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Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Mapp Digital
4.3
WYSIWYG email editor
ActiveCampaign
7.7
Mapp Digital
7.3
Dynamic content
ActiveCampaign
7.4
Mapp Digital
2.7
Ability to test dynamic content
ActiveCampaign
7.5
Mapp Digital
2.7
Landing pages
ActiveCampaign
6.7
Mapp Digital
A/B testing
ActiveCampaign
7.2
Mapp Digital
4.5
Mobile optimization
ActiveCampaign
7.7
Mapp Digital
3.6
Email deliverability
ActiveCampaign
8.3
Mapp Digital
4.5
List management
ActiveCampaign
8.1
Mapp Digital
4.5
Triggered drip sequences
ActiveCampaign
9.3
Mapp Digital
4.5

Reporting & Analytics

ActiveCampaign
7.0
Mapp Digital
5.8
Dashboards
ActiveCampaign
7.1
Mapp Digital
7.3
Standard reports
ActiveCampaign
7.3
Mapp Digital
5.5
Custom reports
ActiveCampaign
6.7
Mapp Digital
4.5

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
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Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
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  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Mapp Digital7.8
Based on 8 answers
While our account team is very strong and they have helped us a lot, there is still a lack of functionality in the platform that needs to be addressed. The platform is stable and rarely has outages, which is a big factor for us as well. They also have good, proactive help on deliverability, which means I don't have to pay as close attention to it.
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Usability

No score
No answers yet
No answers on this topic
Mapp Digital1.9
Based on 4 answers
Easy to use.
Ben Dishler profile photo

Performance

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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Support

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

No score
No answers yet
No answers on this topic
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
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Implementation

No score
No answers yet
No answers on this topic
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
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As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
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Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
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  • Neither, It was used to send out member communications.
Ben Dishler profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details