ActiveCampaign vs. Marketo Sales Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
ScoreĀ 7.9Ā outĀ ofĀ 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Marketo Sales Connect
ScoreĀ 7.0Ā outĀ ofĀ 10
N/A
Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams. Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users toā€¦N/A
Pricing
ActiveCampaignMarketo Sales Connect
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignMarketo Sales Connect
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment ā€” so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guidesā€”
More Pricing Information
Community Pulse
ActiveCampaignMarketo Sales Connect
Top Pros
Top Cons
Features
ActiveCampaignMarketo Sales Connect
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.8
675 Ratings
13% above category average
Marketo Sales Connect
-
Ratings
WYSIWYG email editor8.8592 Ratings00 Ratings
Dynamic content8.4528 Ratings00 Ratings
Ability to test dynamic content8.2478 Ratings00 Ratings
Landing pages7.2346 Ratings00 Ratings
A/B testing9.8387 Ratings00 Ratings
Mobile optimization9.1534 Ratings00 Ratings
Email deliverability reporting7.9641 Ratings00 Ratings
List management9.9660 Ratings00 Ratings
Triggered drip sequences9.9582 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.5
531 Ratings
8% above category average
Marketo Sales Connect
-
Ratings
Lead nurturing automation9.7497 Ratings00 Ratings
Lead scoring and grading9.1363 Ratings00 Ratings
Data quality management8.7405 Ratings00 Ratings
Automated sales alerts and tasks8.1359 Ratings00 Ratings
Lead segmentation and distribution7.17 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
380 Ratings
24% above category average
Marketo Sales Connect
-
Ratings
Calendaring9.8300 Ratings00 Ratings
Event/webinar marketing9.7287 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
8.7
290 Ratings
14% above category average
Marketo Sales Connect
-
Ratings
Social sharing and campaigns8.7257 Ratings00 Ratings
Social profile integration8.7252 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
7.8
638 Ratings
4% above category average
Marketo Sales Connect
-
Ratings
Dashboards7.7607 Ratings00 Ratings
Standard reports7.7595 Ratings00 Ratings
Custom reports8.1383 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.4
500 Ratings
21% above category average
Marketo Sales Connect
-
Ratings
API9.8398 Ratings00 Ratings
Role-based workflow & approvals9.8271 Ratings00 Ratings
Customizability9.2426 Ratings00 Ratings
Integration with Salesforce.com9.894 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.961 Ratings00 Ratings
Integration with SugarCRM9.957 Ratings00 Ratings
Third-party software integrations7.727 Ratings00 Ratings
Best Alternatives
ActiveCampaignMarketo Sales Connect
Small Businesses
Vbout
Vbout
ScoreĀ 9.9Ā outĀ ofĀ 10
Mailtrack
Mailtrack
ScoreĀ 8.3Ā outĀ ofĀ 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
ScoreĀ 9.3Ā outĀ ofĀ 10
Mailtrack
Mailtrack
ScoreĀ 8.3Ā outĀ ofĀ 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
ScoreĀ 9.3Ā outĀ ofĀ 10
Groove, a Clari company
Groove, a Clari company
ScoreĀ 8.1Ā outĀ ofĀ 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignMarketo Sales Connect
Likelihood to Recommend
8.4
(687 ratings)
7.2
(19 ratings)
Likelihood to Renew
8.7
(25 ratings)
-
(0 ratings)
Usability
9.4
(48 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.2
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
8.5
(4 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
-
(0 ratings)
Product Scalability
1.0
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignMarketo Sales Connect
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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Adobe
We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on ā€œsuccess or failureā€ of emails than Yesware is. They are going in different directions ā€“ as you can see that theyā€™ll probably have some features from one another.
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Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
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Adobe
  • Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
  • Connect our email and CRM to log email activities onto Leads and Contacts.
  • Keep users inside of our email system instead of copying and pasting email templates from multiple places.
Read full review
Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
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Adobe
  • Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
  • The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
  • The ToutApp integration with Outlook has created intermittent problems in usability/access.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Adobe
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Adobe
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Adobe
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Adobe
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Adobe
It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Adobe
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Adobe
Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Adobe
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Adobe
  • It's enabled more efficiency for our SDR team to track and monitor emails.
  • Increased our ability to better target prospects as we learned more about their behaviors.
  • The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time