What users are saying about

ActiveCampaign

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Top Rated
76 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
6 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Mautic Marketing Automation

Mautic is a great tool, especially for rookies starting to use an automation tool. It has been very helpful in landing us great prospects that become clients. Once you get the hang of it, there is nothing Mautic cannot do. Great for massive mailing, campaign builder is really easy, and the forms construction is bliss. We would recommend Mautic all the way.
Jimmy Guillermo profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Mautic Marketing Automation
8.1
WYSIWYG email editor
ActiveCampaign
7.7
Mautic Marketing Automation
6.7
Dynamic content
ActiveCampaign
7.6
Mautic Marketing Automation
8.4
Ability to test dynamic content
ActiveCampaign
7.7
Mautic Marketing Automation
7.7
Landing pages
ActiveCampaign
6.8
Mautic Marketing Automation
9.0
A/B testing
ActiveCampaign
7.4
Mautic Marketing Automation
8.0
Mobile optimization
ActiveCampaign
7.8
Mautic Marketing Automation
7.1
Email deliverability
ActiveCampaign
8.3
Mautic Marketing Automation
8.3
List management
ActiveCampaign
8.3
Mautic Marketing Automation
8.4
Triggered drip sequences
ActiveCampaign
9.3
Mautic Marketing Automation
9.0

Reporting & Analytics

ActiveCampaign
7.2
Mautic Marketing Automation
8.3
Dashboards
ActiveCampaign
7.2
Mautic Marketing Automation
8.0
Standard reports
ActiveCampaign
7.4
Mautic Marketing Automation
8.3
Custom reports
ActiveCampaign
7.0
Mautic Marketing Automation
8.5

Lead Management

ActiveCampaign
Mautic Marketing Automation
8.4
Lead nurturing
ActiveCampaign
Mautic Marketing Automation
8.7
Lead scoring and grading
ActiveCampaign
Mautic Marketing Automation
8.7
Data quality management
ActiveCampaign
Mautic Marketing Automation
7.5
Automated sales alerts and tasks
ActiveCampaign
Mautic Marketing Automation
8.7

Campaign Management

ActiveCampaign
Mautic Marketing Automation
10.0
Calendaring
ActiveCampaign
Mautic Marketing Automation
10.0

Social Media Marketing

ActiveCampaign
Mautic Marketing Automation
8.8
Social sharing and campaigns
ActiveCampaign
Mautic Marketing Automation
10.0
Social profile integration
ActiveCampaign
Mautic Marketing Automation
7.6

Platform & Infrastructure

ActiveCampaign
Mautic Marketing Automation
8.1
API
ActiveCampaign
Mautic Marketing Automation
8.0
Role-based workflow & approvals
ActiveCampaign
Mautic Marketing Automation
9.0
Customizability
ActiveCampaign
Mautic Marketing Automation
7.5
Integration with Salesforce.com
ActiveCampaign
Mautic Marketing Automation
8.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
Mautic Marketing Automation
8.0
Integration with SugarCRM
ActiveCampaign
Mautic Marketing Automation
8.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Cool automation and flow builder - very visual and easy to follow and understand.
  • Simple to use, the interface is clean.
  • Integration with Salesforce was a snap - not too difficult or involved.
  • Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
Ian Nate profile photo

Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.
Nicholas De Salvo profile photo
Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!
Ian Nate profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
  • Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
  • Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
Ian Nate profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details