What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
4 Ratings
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Score 7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Mautic Marketing Automation

It's bred from an open source product and is a nice little automation engine. The interface is clean and easy to use, but it definitely doesn't have the bells and whistles of a full-featured Marketing Automation platform like Marketo, Eloqua or Pardot. It's easy to stand up and run with a 1 person team. If you're looking to do simple web tracking, forms and landing pages, and email automation, it's a solid tool. If you like the idea of quickly being able to add focus items to your website it is also a great tool. Keep in mind it's new, and there will be bugs and issues here and there, but Mautic's support team was always very responsive and quick. I would consider both Mautic and Act-On to be "break-in" marketing automation tools, and Mautic stacks up. Not ready for prime time, but will definitely be an upgrade from simple email automation!
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Mautic Marketing Automation
7.1
WYSIWYG email editor
ActiveCampaign
7.7
Mautic Marketing Automation
6.0
Dynamic content
ActiveCampaign
7.3
Mautic Marketing Automation
7.5
Ability to test dynamic content
ActiveCampaign
7.4
Mautic Marketing Automation
7.0
Landing pages
ActiveCampaign
6.7
Mautic Marketing Automation
8.0
A/B testing
ActiveCampaign
7.1
Mautic Marketing Automation
6.0
Mobile optimization
ActiveCampaign
7.7
Mautic Marketing Automation
5.0
Email deliverability
ActiveCampaign
8.3
Mautic Marketing Automation
7.5
List management
ActiveCampaign
8.1
Mautic Marketing Automation
7.5
Triggered drip sequences
ActiveCampaign
9.3
Mautic Marketing Automation
9.0

Reporting & Analytics

ActiveCampaign
7.0
Mautic Marketing Automation
7.2
Dashboards
ActiveCampaign
7.0
Mautic Marketing Automation
7.0
Standard reports
ActiveCampaign
7.2
Mautic Marketing Automation
7.5
Custom reports
ActiveCampaign
6.8
Mautic Marketing Automation
7.0

Lead Management

ActiveCampaign
Mautic Marketing Automation
7.2
Lead nurturing
ActiveCampaign
Mautic Marketing Automation
8.0
Lead scoring and grading
ActiveCampaign
Mautic Marketing Automation
8.0
Data quality management
ActiveCampaign
Mautic Marketing Automation
5.0
Automated sales alerts and tasks
ActiveCampaign
Mautic Marketing Automation
8.0

Social Media Marketing

ActiveCampaign
Mautic Marketing Automation
6.0
Social profile integration
ActiveCampaign
Mautic Marketing Automation
6.0

Platform & Infrastructure

ActiveCampaign
Mautic Marketing Automation
7.7
API
ActiveCampaign
Mautic Marketing Automation
7.5
Customizability
ActiveCampaign
Mautic Marketing Automation
8.0
Integration with Salesforce.com
ActiveCampaign
Mautic Marketing Automation
7.5

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
No photo available
  • Cool automation and flow builder - very visual and easy to follow and understand.
  • Simple to use, the interface is clean.
  • Integration with Salesforce was a snap - not too difficult or involved.
  • Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
Ian Nate profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!
Ian Nate profile photo

Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
  • Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
  • Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
Ian Nate profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details