What users are saying about

ActiveCampaign

Top Rated
59 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Mautic Marketing Automation

3 Ratings
Score 7 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Mautic Marketing Automation

Mautic is particularly well suited for smaller companies who need a full-featured marketing automation suite at a reasonable cost. Commercial options are prohibitively expensive for small companies and agencies. Mautic takes a little work to get up and running, but once you have it configured, you're good to go.If you need the support or onboarding training that a commercial platform provides, Mautic may not be the best choice.
Rob Laughter profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Mautic Marketing Automation
7.1
WYSIWYG email editor
ActiveCampaign
7.7
Mautic Marketing Automation
7.0
Dynamic content
ActiveCampaign
7.4
Mautic Marketing Automation
7.0
Ability to test dynamic content
ActiveCampaign
7.5
Mautic Marketing Automation
7.0
Landing pages
ActiveCampaign
6.7
Mautic Marketing Automation
A/B testing
ActiveCampaign
7.2
Mautic Marketing Automation
Mobile optimization
ActiveCampaign
7.7
Mautic Marketing Automation
5.0
Email deliverability
ActiveCampaign
8.3
Mautic Marketing Automation
8.0
List management
ActiveCampaign
8.1
Mautic Marketing Automation
7.0
Triggered drip sequences
ActiveCampaign
9.3
Mautic Marketing Automation
9.0

Reporting & Analytics

ActiveCampaign
7.0
Mautic Marketing Automation
8.0
Dashboards
ActiveCampaign
7.1
Mautic Marketing Automation
8.0
Standard reports
ActiveCampaign
7.3
Mautic Marketing Automation
8.0
Custom reports
ActiveCampaign
6.7
Mautic Marketing Automation

Lead Management

ActiveCampaign
Mautic Marketing Automation
8.3
Lead nurturing
ActiveCampaign
Mautic Marketing Automation
9.0
Lead scoring and grading
ActiveCampaign
Mautic Marketing Automation
9.0
Automated sales alerts and tasks
ActiveCampaign
Mautic Marketing Automation
7.0

Social Media Marketing

ActiveCampaign
Mautic Marketing Automation
6.0
Social profile integration
ActiveCampaign
Mautic Marketing Automation
6.0

Platform & Infrastructure

ActiveCampaign
Mautic Marketing Automation
8.0
API
ActiveCampaign
Mautic Marketing Automation
8.0
Customizability
ActiveCampaign
Mautic Marketing Automation
8.0
Integration with Salesforce.com
ActiveCampaign
Mautic Marketing Automation
8.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Free and open source
  • Full-featured marketing automation
  • Lead scoring and lead nurturing
Rob Laughter profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Because it's open source, support is limited to community forums
  • Integrations and features are still being developed
  • Need to install it yourself, which can be a challenge if you don't have a developer on staff
Rob Laughter profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Rob Laughter profile photo

Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Automated the lead nurturing process
  • Led to more leads and more customers
Rob Laughter profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details