What users are saying about
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Top Rated
849 Ratings
29 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
29 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
7.1

Net-Results

71%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
7.0
70%
21 Ratings

Dynamic content

8.3
83%
500 Ratings
7.2
72%
14 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
7.3
73%
11 Ratings

Landing pages

7.4
74%
324 Ratings
7.0
70%
19 Ratings

A/B testing

8.6
86%
365 Ratings
6.3
63%
11 Ratings

Mobile optimization

8.6
86%
509 Ratings
5.0
50%
22 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
8.0
80%
46 Ratings

List management

9.0
90%
630 Ratings
7.0
70%
22 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
8.6
86%
18 Ratings

Lead Management

8.7

ActiveCampaign

87%
7.6

Net-Results

76%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
8.5
85%
18 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
8.4
84%
18 Ratings

Data quality management

8.7
87%
390 Ratings
5.0
50%
18 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
8.6
86%
16 Ratings

Campaign Management

8.5

ActiveCampaign

85%
7.5

Net-Results

75%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
7.9
79%
9 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
7.0
70%
15 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%
6.9

Net-Results

69%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
7.0
70%
7 Ratings

Social profile integration

8.6
86%
242 Ratings
6.7
67%
7 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.3

Net-Results

63%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
7.0
70%
21 Ratings

Standard reports

8.8
88%
565 Ratings
6.0
60%
22 Ratings

Custom reports

8.4
84%
363 Ratings
6.0
60%
19 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
7.5

Net-Results

75%
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
7.0
70%
15 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
8.0
80%
8 Ratings

Customizability

8.9
89%
402 Ratings
7.0
70%
19 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
7.9
79%
9 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
7.0
70%
3 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
8.1
81%
7 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Usability
  • Net-Results is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
8.0

Net-Results

80%
25 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.0

Net-Results

90%
4 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
7.5

Net-Results

75%
3 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Net-Results

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

Net-Results

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings

Net-Results

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Net-Results

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Net-Results

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Net-Results

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Net-Results

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Net-Results

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Net-Results

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Net-Results

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
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Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
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Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
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Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
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Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Net-Results

Starting Price

$800 Annual agreement, up to 25,000 Contacts or 60,000 Sends

Editions & Modules

Net-Results editions and modules pricing
EditionModules
One Price Full Platform$8001

Footnotes

  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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Net-Results

Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Net-Results

Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Net-Results

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Net-Results

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Net-Results

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Net-Results

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
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Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Net-Results

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
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