What users are saying about
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Top Rated
699 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
3 Ratings
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Score 3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Norada Solve360

If you're working with a lot of clients and are working in one field Norada is perfect. I found it difficult to configure it to work precisely as I want to for a multi-field company that offers two very different products whose sales teams should never meet, yet know about each other.
Mārtiņš Pakulis | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Norada Solve360
WYSIWYG email editor
ActiveCampaign
8.0
Norada Solve360
Dynamic content
ActiveCampaign
8.6
Norada Solve360
Ability to test dynamic content
ActiveCampaign
8.1
Norada Solve360
Landing pages
ActiveCampaign
7.2
Norada Solve360
A/B testing
ActiveCampaign
8.7
Norada Solve360
Mobile optimization
ActiveCampaign
8.4
Norada Solve360
Email deliverability reporting
ActiveCampaign
9.0
Norada Solve360
List management
ActiveCampaign
8.9
Norada Solve360
Triggered drip sequences
ActiveCampaign
9.3
Norada Solve360

Lead Management

ActiveCampaign
8.5
Norada Solve360
Lead nurturing
ActiveCampaign
8.8
Norada Solve360
Lead scoring and grading
ActiveCampaign
8.3
Norada Solve360
Data quality management
ActiveCampaign
8.4
Norada Solve360
Automated sales alerts and tasks
ActiveCampaign
8.6
Norada Solve360

Campaign Management

ActiveCampaign
8.3
Norada Solve360
Calendaring
ActiveCampaign
8.0
Norada Solve360
Event/webinar marketing
ActiveCampaign
8.6
Norada Solve360

Social Media Marketing

ActiveCampaign
8.6
Norada Solve360
Social sharing and campaigns
ActiveCampaign
8.7
Norada Solve360
Social profile integration
ActiveCampaign
8.5
Norada Solve360

Reporting & Analytics

ActiveCampaign
8.6
Norada Solve360
Dashboards
ActiveCampaign
8.7
Norada Solve360
Standard reports
ActiveCampaign
8.6
Norada Solve360
Custom reports
ActiveCampaign
8.5
Norada Solve360

Platform & Infrastructure

ActiveCampaign
8.8
Norada Solve360
API
ActiveCampaign
8.9
Norada Solve360
Role-based workflow & approvals
ActiveCampaign
8.5
Norada Solve360
Customizability
ActiveCampaign
8.7
Norada Solve360
Integration with Salesforce.com
ActiveCampaign
8.8
Norada Solve360
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Norada Solve360
Integration with SugarCRM
ActiveCampaign
8.8
Norada Solve360

Sales Force Automation

ActiveCampaign
Norada Solve360
7.8
Customer data management / contact management
ActiveCampaign
Norada Solve360
9.0
Workflow management
ActiveCampaign
Norada Solve360
7.0
Territory management
ActiveCampaign
Norada Solve360
8.0
Opportunity management
ActiveCampaign
Norada Solve360
6.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Norada Solve360
8.0
Contract management
ActiveCampaign
Norada Solve360
9.0
Quote & order management
ActiveCampaign
Norada Solve360
5.0
Interaction tracking
ActiveCampaign
Norada Solve360
10.0
Channel / partner relationship management
ActiveCampaign
Norada Solve360
8.0

Customer Service & Support

ActiveCampaign
Norada Solve360
8.7
Case management
ActiveCampaign
Norada Solve360
7.0
Call center management
ActiveCampaign
Norada Solve360
10.0
Help desk management
ActiveCampaign
Norada Solve360
9.0

Marketing Automation

ActiveCampaign
Norada Solve360
6.0
Lead management
ActiveCampaign
Norada Solve360
7.0
Email marketing
ActiveCampaign
Norada Solve360
5.0

CRM Project Management

ActiveCampaign
Norada Solve360
7.5
Task management
ActiveCampaign
Norada Solve360
8.0
Billing and invoicing management
ActiveCampaign
Norada Solve360
7.0

CRM Reporting & Analytics

ActiveCampaign
Norada Solve360
9.0
Forecasting
ActiveCampaign
Norada Solve360
9.0
Pipeline visualization
ActiveCampaign
Norada Solve360
10.0
Customizable reports
ActiveCampaign
Norada Solve360
8.0

Customization

ActiveCampaign
Norada Solve360
9.5
Custom fields
ActiveCampaign
Norada Solve360
10.0
Custom objects
ActiveCampaign
Norada Solve360
10.0
Scripting environment
ActiveCampaign
Norada Solve360
8.0
API for custom integration
ActiveCampaign
Norada Solve360
10.0

Security

ActiveCampaign
Norada Solve360
10.0
Single sign-on capability
ActiveCampaign
Norada Solve360
10.0
Role-based user permissions
ActiveCampaign
Norada Solve360
10.0

Social CRM

ActiveCampaign
Norada Solve360
8.0
Social data
ActiveCampaign
Norada Solve360
8.0
Social engagement
ActiveCampaign
Norada Solve360
8.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Norada Solve360

  • Contact database.
  • Integrated communications and communication history across projects.
  • Task lists and objectives.
Mārtiņš Pakulis | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Norada Solve360

  • More advanced filters for tasks.
  • More advanced project organization elements.
Mārtiņš Pakulis | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Norada Solve360

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Norada Solve360

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Norada Solve360

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Norada Solve360

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Norada Solve360

Norada Solve360 9.0
Based on 1 answer
I have received fast answers to any questions I have ever had. The support staff knows how to work with less tech-literate people and is patient enough to explain. Even if my issue was not solvable the support staff gave me another way to get the job done.
Mārtiņš Pakulis | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Norada Solve360

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Norada Solve360

No answers on this topic

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Norada Solve360

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Norada Solve360

  • Easy to keep track of client needs.
  • Easy to work in a team with the same client base.
  • Easy to organize work.
Mārtiņš Pakulis | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Norada Solve360

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Norada Solve360 Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Norada Solve360
7.0

Likelihood to Renew

ActiveCampaign
9.0
Norada Solve360

Usability

ActiveCampaign
8.2
Norada Solve360

Reliability and Availability

ActiveCampaign
9.1
Norada Solve360

Performance

ActiveCampaign
8.6
Norada Solve360

Support Rating

ActiveCampaign
6.5
Norada Solve360
9.0

In-Person Training

ActiveCampaign
7.3
Norada Solve360

Implementation Rating

ActiveCampaign
8.5
Norada Solve360

Scalability

ActiveCampaign
8.8
Norada Solve360

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