What users are saying about
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Top Rated
705 Ratings
3 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
3 Ratings
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Score 4.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Oncontact

Oncontact is an excellent software/service, and it covers a tremendous breadth of usage scenarios. The customization means that customers can adapt it as they see fit. About the only place where I don't see it as a great fit is in minimal implementations. A lot is going on, and using it for small tasks isn't the best use of the software.
Michael Palecek | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Oncontact
WYSIWYG email editor
ActiveCampaign
8.1
Oncontact
Dynamic content
ActiveCampaign
8.6
Oncontact
Ability to test dynamic content
ActiveCampaign
8.1
Oncontact
Landing pages
ActiveCampaign
7.2
Oncontact
A/B testing
ActiveCampaign
8.7
Oncontact
Mobile optimization
ActiveCampaign
8.4
Oncontact
Email deliverability reporting
ActiveCampaign
9.0
Oncontact
List management
ActiveCampaign
8.9
Oncontact
Triggered drip sequences
ActiveCampaign
9.3
Oncontact

Lead Management

ActiveCampaign
8.5
Oncontact
Lead nurturing
ActiveCampaign
8.8
Oncontact
Lead scoring and grading
ActiveCampaign
8.3
Oncontact
Data quality management
ActiveCampaign
8.4
Oncontact
Automated sales alerts and tasks
ActiveCampaign
8.6
Oncontact

Campaign Management

ActiveCampaign
8.3
Oncontact
Calendaring
ActiveCampaign
8.0
Oncontact
Event/webinar marketing
ActiveCampaign
8.6
Oncontact

Social Media Marketing

ActiveCampaign
8.6
Oncontact
Social sharing and campaigns
ActiveCampaign
8.7
Oncontact
Social profile integration
ActiveCampaign
8.5
Oncontact

Reporting & Analytics

ActiveCampaign
8.6
Oncontact
Dashboards
ActiveCampaign
8.7
Oncontact
Standard reports
ActiveCampaign
8.7
Oncontact
Custom reports
ActiveCampaign
8.5
Oncontact

Platform & Infrastructure

ActiveCampaign
8.8
Oncontact
API
ActiveCampaign
9.0
Oncontact
Role-based workflow & approvals
ActiveCampaign
8.5
Oncontact
Customizability
ActiveCampaign
8.7
Oncontact
Integration with Salesforce.com
ActiveCampaign
8.8
Oncontact
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Oncontact
Integration with SugarCRM
ActiveCampaign
8.8
Oncontact

Sales Force Automation

ActiveCampaign
Oncontact
5.1
Customer data management / contact management
ActiveCampaign
Oncontact
4.9
Workflow management
ActiveCampaign
Oncontact
4.4
Territory management
ActiveCampaign
Oncontact
4.9
Opportunity management
ActiveCampaign
Oncontact
5.4
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Oncontact
9.0
Contract management
ActiveCampaign
Oncontact
3.9
Quote & order management
ActiveCampaign
Oncontact
3.9
Interaction tracking
ActiveCampaign
Oncontact
4.4
Channel / partner relationship management
ActiveCampaign
Oncontact
4.9

Customer Service & Support

ActiveCampaign
Oncontact
3.6
Case management
ActiveCampaign
Oncontact
5.4
Call center management
ActiveCampaign
Oncontact
4.4
Help desk management
ActiveCampaign
Oncontact
1.0

Marketing Automation

ActiveCampaign
Oncontact
8.5
Lead management
ActiveCampaign
Oncontact
8.0
Email marketing
ActiveCampaign
Oncontact
9.0

CRM Project Management

ActiveCampaign
Oncontact
9.0
Task management
ActiveCampaign
Oncontact
9.0
Reporting
ActiveCampaign
Oncontact
9.0

CRM Reporting & Analytics

ActiveCampaign
Oncontact
8.7
Forecasting
ActiveCampaign
Oncontact
9.0
Pipeline visualization
ActiveCampaign
Oncontact
8.0
Customizable reports
ActiveCampaign
Oncontact
9.0

Customization

ActiveCampaign
Oncontact
4.9
Custom fields
ActiveCampaign
Oncontact
4.4
Custom objects
ActiveCampaign
Oncontact
4.4
Scripting environment
ActiveCampaign
Oncontact
3.9
API for custom integration
ActiveCampaign
Oncontact
7.0

Security

ActiveCampaign
Oncontact
10.0
Single sign-on capability
ActiveCampaign
Oncontact
10.0
Role-based user permissions
ActiveCampaign
Oncontact
10.0

Social CRM

ActiveCampaign
Oncontact
7.0
Social data
ActiveCampaign
Oncontact
7.0
Social engagement
ActiveCampaign
Oncontact
7.0

Integrations with 3rd-party Software

ActiveCampaign
Oncontact
7.0
Marketing automation
ActiveCampaign
Oncontact
7.0

Platform

ActiveCampaign
Oncontact
8.0
Mobile access
ActiveCampaign
Oncontact
8.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Oncontact

  • Company Name
  • Contacts
Deb Crosby | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Oncontact

  • Customization could be easier. Just about anything is possible, but the learning curve is steep.
  • More focus on mass loading
Michael Palecek | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Oncontact

Oncontact 10.0
Based on 1 answer
The company has been using Oncontact for some time now. Many of the business processes require the use of a CRM software package. It helps solve some pretty serious problems, and overall the cost is very justified. Also, the developer is very good at keeping it up to date and introducing new functionality.
Michael Palecek | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Oncontact

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Oncontact

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Oncontact

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Oncontact

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Oncontact

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Oncontact

  • Oncontact provided many, but not all of the features of Salesforce.com. However, the complexity and cost involved in Salesforce.com was an overriding factor for us to use Oncontact. Not just the initial and licensing fee, but it seemed that just about everything we wanted to do involved consultants or more work or licensing. Oncontact was easier to implement out of the box, even when we did need to make customizations.
  • We looked at Microsoft 365 Business, and while it was comparable in price for the initial cost, the integration with our other software systems was not built-in, so we did not pursue it very much.
Michael Palecek | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Oncontact

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Oncontact

  • Don't know, I only use occasionally
Deb Crosby | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Oncontact

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Oncontact Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Oncontact
4.9

Likelihood to Renew

ActiveCampaign
9.0
Oncontact
10.0

Usability

ActiveCampaign
8.2
Oncontact

Reliability and Availability

ActiveCampaign
9.1
Oncontact

Performance

ActiveCampaign
8.6
Oncontact

Support Rating

ActiveCampaign
6.5
Oncontact

In-Person Training

ActiveCampaign
7.3
Oncontact

Implementation Rating

ActiveCampaign
8.5
Oncontact

Scalability

ActiveCampaign
8.8
Oncontact

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