What users are saying about
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Top Rated
298 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
110 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Oracle CRM On Demand

I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Rose Kipkemoi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Oracle CRM On Demand
WYSIWYG email editor
ActiveCampaign
8.1
Oracle CRM On Demand
Dynamic content
ActiveCampaign
8.3
Oracle CRM On Demand
Ability to test dynamic content
ActiveCampaign
7.9
Oracle CRM On Demand
Landing pages
ActiveCampaign
7.1
Oracle CRM On Demand
A/B testing
ActiveCampaign
8.5
Oracle CRM On Demand
Mobile optimization
ActiveCampaign
8.2
Oracle CRM On Demand
Email deliverability reporting
ActiveCampaign
8.8
Oracle CRM On Demand
List management
ActiveCampaign
8.6
Oracle CRM On Demand
Triggered drip sequences
ActiveCampaign
9.4
Oracle CRM On Demand

Lead Management

ActiveCampaign
7.8
Oracle CRM On Demand
Lead nurturing
ActiveCampaign
7.7
Oracle CRM On Demand
Lead scoring and grading
ActiveCampaign
7.8
Oracle CRM On Demand
Data quality management
ActiveCampaign
7.2
Oracle CRM On Demand
Automated sales alerts and tasks
ActiveCampaign
8.3
Oracle CRM On Demand

Campaign Management

ActiveCampaign
7.9
Oracle CRM On Demand
Calendaring
ActiveCampaign
7.1
Oracle CRM On Demand
Event/webinar marketing
ActiveCampaign
8.7
Oracle CRM On Demand

Social Media Marketing

ActiveCampaign
8.2
Oracle CRM On Demand
Social sharing and campaigns
ActiveCampaign
8.8
Oracle CRM On Demand
Social profile integration
ActiveCampaign
7.6
Oracle CRM On Demand

Reporting & Analytics

ActiveCampaign
7.8
Oracle CRM On Demand
Dashboards
ActiveCampaign
7.9
Oracle CRM On Demand
Standard reports
ActiveCampaign
7.8
Oracle CRM On Demand
Custom reports
ActiveCampaign
7.7
Oracle CRM On Demand

Platform & Infrastructure

ActiveCampaign
8.2
Oracle CRM On Demand
API
ActiveCampaign
8.8
Oracle CRM On Demand
Role-based workflow & approvals
ActiveCampaign
7.9
Oracle CRM On Demand
Customizability
ActiveCampaign
7.9
Oracle CRM On Demand
Integration with Salesforce.com
ActiveCampaign
8.1
Oracle CRM On Demand
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Oracle CRM On Demand
Integration with SugarCRM
ActiveCampaign
8.2
Oracle CRM On Demand

Sales Force Automation

ActiveCampaign
Oracle CRM On Demand
8.7
Customer data management / contact management
ActiveCampaign
Oracle CRM On Demand
9.4
Workflow management
ActiveCampaign
Oracle CRM On Demand
8.9
Territory management
ActiveCampaign
Oracle CRM On Demand
9.3
Opportunity management
ActiveCampaign
Oracle CRM On Demand
9.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Oracle CRM On Demand
9.0
Contract management
ActiveCampaign
Oracle CRM On Demand
7.8
Quote & order management
ActiveCampaign
Oracle CRM On Demand
8.5
Interaction tracking
ActiveCampaign
Oracle CRM On Demand
8.3
Channel / partner relationship management
ActiveCampaign
Oracle CRM On Demand
8.2

Customer Service & Support

ActiveCampaign
Oracle CRM On Demand
8.4
Case management
ActiveCampaign
Oracle CRM On Demand
8.5
Call center management
ActiveCampaign
Oracle CRM On Demand
8.7
Help desk management
ActiveCampaign
Oracle CRM On Demand
8.1

Marketing Automation

ActiveCampaign
Oracle CRM On Demand
8.9
Lead management
ActiveCampaign
Oracle CRM On Demand
8.9
Email marketing
ActiveCampaign
Oracle CRM On Demand
8.8

CRM Project Management

ActiveCampaign
Oracle CRM On Demand
8.7
Task management
ActiveCampaign
Oracle CRM On Demand
8.3
Billing and invoicing management
ActiveCampaign
Oracle CRM On Demand
9.6
Reporting
ActiveCampaign
Oracle CRM On Demand
8.2

CRM Reporting & Analytics

ActiveCampaign
Oracle CRM On Demand
8.4
Forecasting
ActiveCampaign
Oracle CRM On Demand
8.7
Pipeline visualization
ActiveCampaign
Oracle CRM On Demand
8.6
Customizable reports
ActiveCampaign
Oracle CRM On Demand
7.9

Customization

ActiveCampaign
Oracle CRM On Demand
8.4
Custom fields
ActiveCampaign
Oracle CRM On Demand
8.9
Custom objects
ActiveCampaign
Oracle CRM On Demand
8.1
Scripting environment
ActiveCampaign
Oracle CRM On Demand
7.9
API for custom integration
ActiveCampaign
Oracle CRM On Demand
8.7

Security

ActiveCampaign
Oracle CRM On Demand
9.4
Single sign-on capability
ActiveCampaign
Oracle CRM On Demand
9.0
Role-based user permissions
ActiveCampaign
Oracle CRM On Demand
9.8

Social CRM

ActiveCampaign
Oracle CRM On Demand
9.8
Social data
ActiveCampaign
Oracle CRM On Demand
9.8
Social engagement
ActiveCampaign
Oracle CRM On Demand
9.9

Integrations with 3rd-party Software

ActiveCampaign
Oracle CRM On Demand
8.6
Marketing automation
ActiveCampaign
Oracle CRM On Demand
8.5
Compensation management
ActiveCampaign
Oracle CRM On Demand
8.7

Platform

ActiveCampaign
Oracle CRM On Demand
9.3
Mobile access
ActiveCampaign
Oracle CRM On Demand
9.3

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Oracle CRM On Demand

  • Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
  • Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
  • Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
  • The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Michelle Prand | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Oracle CRM On Demand

  • A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
  • User interface / user experience definitely can and should be improved.
  • It needs a way to send automatic reports on a schedule via email.
  • Support: as usual the Oracle support tends to be tedious and lengthy.
Cristian Bodnarasec | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Oracle CRM On Demand

Oracle CRM On Demand 9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Rose Kipkemoi | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Oracle CRM On Demand

Oracle CRM On Demand 10.0
Based on 1 answer
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Michelle Prand | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Oracle CRM On Demand

Oracle app is more available on different mobile devices, Microsoft Dynamics has only Windows and Android but Oracle has both web-based, Mac, IOS. Social CRM feature is another one that Microsoft Dynamics doesn't provide. On the other hand, Microsoft Dynamics provides offline line access. Also, Oracle integrations fit our needs better. Also Ticketing system support is better.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Oracle CRM On Demand

  • A single platform for tracking, reporting, and control of all data and clients records
  • Manageable outsourcing for development and support functions for the applications we need to use.
  • Lots of integration opportunities, and covers all information gaps and inconsistencies caused by human errors.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CRM On Demand

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Oracle CRM On Demand
8.2

Likelihood to Renew

ActiveCampaign
9.1
Oracle CRM On Demand

Usability

ActiveCampaign
8.2
Oracle CRM On Demand
9.0

Reliability and Availability

ActiveCampaign
9.4
Oracle CRM On Demand

Performance

ActiveCampaign
8.1
Oracle CRM On Demand

Support Rating

ActiveCampaign
8.9
Oracle CRM On Demand

Implementation Rating

ActiveCampaign
7.4
Oracle CRM On Demand
10.0

Scalability

ActiveCampaign
9.4
Oracle CRM On Demand

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